Rania Khaldieh
Inbound Marketing Specialist at Beyond Eyecare- Claim this Profile
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English Native or bilingual proficiency
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Arabic Native or bilingual proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Anthony Bo Belotti
I have known Rania from my time at VCU and in the workplace. Rania is a fierce and dedicated worker. They are strategic, knowledgeable, and innovative. While working with Rania I immediately noticed their ability to empathize with and understand others. But their skill did not stop there, they would use that ability to then inform their outreach strategy. Rania's volunteers kept coming back because of this. They also initiated a plan to use targeted emails to generate inbound leads from potential volunteers that were not being reached. Rania's initiative and written communication skills cannot be beaten. Beyond that, they are also well-versed in data analytics and care deeply about diversity, equity, and inclusion. They would make the perfect addition to any team looking for a knowledgeable and empathetic staffer.
Anthony Bo Belotti
I have known Rania from my time at VCU and in the workplace. Rania is a fierce and dedicated worker. They are strategic, knowledgeable, and innovative. While working with Rania I immediately noticed their ability to empathize with and understand others. But their skill did not stop there, they would use that ability to then inform their outreach strategy. Rania's volunteers kept coming back because of this. They also initiated a plan to use targeted emails to generate inbound leads from potential volunteers that were not being reached. Rania's initiative and written communication skills cannot be beaten. Beyond that, they are also well-versed in data analytics and care deeply about diversity, equity, and inclusion. They would make the perfect addition to any team looking for a knowledgeable and empathetic staffer.
Anthony Bo Belotti
I have known Rania from my time at VCU and in the workplace. Rania is a fierce and dedicated worker. They are strategic, knowledgeable, and innovative. While working with Rania I immediately noticed their ability to empathize with and understand others. But their skill did not stop there, they would use that ability to then inform their outreach strategy. Rania's volunteers kept coming back because of this. They also initiated a plan to use targeted emails to generate inbound leads from potential volunteers that were not being reached. Rania's initiative and written communication skills cannot be beaten. Beyond that, they are also well-versed in data analytics and care deeply about diversity, equity, and inclusion. They would make the perfect addition to any team looking for a knowledgeable and empathetic staffer.
Anthony Bo Belotti
I have known Rania from my time at VCU and in the workplace. Rania is a fierce and dedicated worker. They are strategic, knowledgeable, and innovative. While working with Rania I immediately noticed their ability to empathize with and understand others. But their skill did not stop there, they would use that ability to then inform their outreach strategy. Rania's volunteers kept coming back because of this. They also initiated a plan to use targeted emails to generate inbound leads from potential volunteers that were not being reached. Rania's initiative and written communication skills cannot be beaten. Beyond that, they are also well-versed in data analytics and care deeply about diversity, equity, and inclusion. They would make the perfect addition to any team looking for a knowledgeable and empathetic staffer.
Credentials
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SEO
HubSpot AcademyDec, 2022- Nov, 2024 -
SEO II
HubSpot AcademyDec, 2022- Nov, 2024 -
Content Marketing
HubSpot AcademyNov, 2022- Nov, 2024 -
Inbound
HubSpot AcademyJul, 2022- Nov, 2024 -
Digital Marketing
HubSpot AcademyJun, 2022- Nov, 2024 -
Social Media
HubSpot AcademyJun, 2022- Nov, 2024
Experience
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Beyond Eyecare
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Australia
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Medical Practices
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1 - 100 Employee
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Inbound Marketing Specialist
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Dec 2022 - Present
- Created a content plan which developed site structure by creating internal links for topic clusters - Performed on-site SEO audits for desktop and mobile user experience along with developing a site map - Authored blog posts utilizing search engine optimization (SEO) research to boost search engine results page (SERP) ranking - Created a content plan which developed site structure by creating internal links for topic clusters - Performed on-site SEO audits for desktop and mobile user experience along with developing a site map - Authored blog posts utilizing search engine optimization (SEO) research to boost search engine results page (SERP) ranking
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Richmond Really Sews!
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Richmond, Virginia, United States
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Digital Marketing Coordinator
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Aug 2022 - Present
- Leveraged keyword research to expand social reach and active membership by 20% using video content - Launched an automated email campaign to delight existing members and reinforce an inbound flywheel model - Designed and optimized content in collaboration with a creative team, resulting in a developed brand voice - Leveraged keyword research to expand social reach and active membership by 20% using video content - Launched an automated email campaign to delight existing members and reinforce an inbound flywheel model - Designed and optimized content in collaboration with a creative team, resulting in a developed brand voice
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Democratic Party of Virginia
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Political Organizations
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1 - 100 Employee
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Field Organizer
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Sep 2021 - Nov 2021
- Conducted market research to inform communications plans and content strategies, converting upwards of 300 leads over a span of 2 weeks - Strategized marketing and communications plans to implement automation tactics and streamline repetitive processes for clients, increasing task-completion efficiency by 50% - Composed written copy— including email copy, speeches, and scripts— in order to scale the ability to nurture leads, reaching over 2,000 leads in 1 week - Conducted market research to inform communications plans and content strategies, converting upwards of 300 leads over a span of 2 weeks - Strategized marketing and communications plans to implement automation tactics and streamline repetitive processes for clients, increasing task-completion efficiency by 50% - Composed written copy— including email copy, speeches, and scripts— in order to scale the ability to nurture leads, reaching over 2,000 leads in 1 week
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State Delegate Campaign
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Richmond, Virginia, United States
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Consultant
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Mar 2021 - Jun 2021
- Designated key performance indicator metrics and developed marketing strategies for each, resulting in a 15% increase in each metric within 1 week - Assessed client funding limitations and recommended strategy shifts which reduced expenses by 5% while retaining the ability to reach designated goals - Launched and managed a 4-phase communications strategy by tracking metrics, establishing milestones, and advising senior-level staff on logistics, timelines, and budget - Designated key performance indicator metrics and developed marketing strategies for each, resulting in a 15% increase in each metric within 1 week - Assessed client funding limitations and recommended strategy shifts which reduced expenses by 5% while retaining the ability to reach designated goals - Launched and managed a 4-phase communications strategy by tracking metrics, establishing milestones, and advising senior-level staff on logistics, timelines, and budget
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Washington State Democratic Party
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United States
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Political Organizations
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1 - 100 Employee
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Field Organizer
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Jul 2020 - Nov 2020
- Presented collaborative proposals to senior-level staff of each client with a goal to expedite campaign efforts, achieving a 100% approval rate - Inspired creative teams by leading daily think-tanks for communications strategies which increased engagement by 7% each week - Managed, trained, and developed a network of over 200 people remotely over a 3-month period - Presented collaborative proposals to senior-level staff of each client with a goal to expedite campaign efforts, achieving a 100% approval rate - Inspired creative teams by leading daily think-tanks for communications strategies which increased engagement by 7% each week - Managed, trained, and developed a network of over 200 people remotely over a 3-month period
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Education
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Virginia Commonwealth University
Bachelor of Arts - BA, History and Political Science -
HubSpot Academy
Digital Marketing
Community
