Experience

Giants Marketing and Media Service

• Egypt
• Advertising Services
• 1 - 100 Employee

• Co-Founder

  • Mar 2019 - Present



Ego Trading

• UAE

• Partner & Business Director

  • Jan 2018 - Present



Mirage Trading LLC

• Dubai

• Regional Marketing Director

  • Sep 2015 - Dec 2017



Philips Egypt

• Egypt
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Africa Lead - BG Domestic Appliances

  • Nov 2013 - Aug 2015

  smart KPIs:-1-Achieve the regain % of ISM and AOP target (million NN USD) for Africa domestic appliances category 2-Launch Africa Linechart with a proper product mix based on (Good, Better, Best ) approach 3-Monitoring and stick to the agreed A&P budget for each country and ensure ROI.4-monitoring countries marketing campaign and ensure achieving the agreed ROI & KPI’s target. 5-Develop a whole year marketing calendar for Africa, execute it and evaluate it on a monthly basis.

• Marketing Manager

  • Feb 2008 - Nov 2013

  Accomplishments Rated as Best Talent (2010), Best Employee (2010-2011-2012). Acknowledged for meeting KPIs for various marketing campaigns in 2011 & 2012.  Played key role in enhancing sales by 96% in 2009 against 2008.Job Profile-Develop & implement strategies aimed at retention/ enhancement of market share in the assigned territory.-Guide team members & distributors in accomplishment of business targets including implementation & updating of Way of Working (WoW) Tools for sales, marketing and key account management.-Collate market intelligence on competition & market trends for implementation of business strategies.-Ensure compliance to organizational policies with regards to distribution, market awareness, product mix development and KAM plans.-Monitor price audits to ensure consistency.-Implement After Sales Service activities in the country based on agreement between Sales Manager and Distributor. -Liaise with various parties involved in implementation of various business models at the distributor. Show less



IRAM JEWELRY

• Cairo

• Marketing Manager

  • May 2003 - Jan 2008

  Accomplishments -Played key role in setting up of the organization and growing it to be one of the biggest brands in the local market. -Set up the Customer Services Department and defined job description. -Developed & implemented new production lines based on market requirements. -Assisted in setting up new branches for the organization. Job Profile -Developed brand building strategies to maximize brand awareness in the assigned territory. - Conducted market research, surveys & figure analysis to assess organizational market share against competition. - Implemented various marketing projects aimed at maximizing market penetration across national & international segments. - Collated & implemented suggestive inputs received from clients & employees. - Maintained updated client database. - Ensured alignment of the modeling department to market trends. - Monitored quality and conducted training sessions for the sales personnel. Show less



ORIFLAME, EGYPT

• Cairo

• Branch Manager

  • Mar 1998 - Apr 2003

  Growth Path Branch Manager, Mar 2001 – Apr 2003 Key Account Manager, May 2000 – Mar 2001 Customer Service Supervisor, Mar 1999 – May 2000 Accomplishments -Played key role in setting up & transition of operations from existing to new branch with zero impact on business. -Significantly reduced branch debts of distributors (5.98% to 2.8%) through implementation of long term plan. -Spearheaded operations of the Best branch in Customer Service and in stock takes accuracy (97.23%) in Show less