Experience

Spine Media

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Media Buyer - Team Lead

  • Jun 2020 - Present



101 Network

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Media Buyer

  • Oct 2018 - May 2020

  -Create, monitor and optimize existing PPC advertising campaigns on platforms including Facebook, Taboola, Outbrain, Revcontent and Yahoo Gemini -Build, develop, launch, monitor, and optimize all ad campaigns -Brainstorm and gather ideas for website content, as well as campaign images and ad copy to A/B test -Source new networks and traffic sources to test -Leverage emerging platforms to identify and engage with known and new audiences -Create, monitor and optimize existing PPC advertising campaigns on platforms including Facebook, Taboola, Outbrain, Revcontent and Yahoo Gemini -Build, develop, launch, monitor, and optimize all ad campaigns -Brainstorm and gather ideas for website content, as well as campaign images and ad copy to A/B test -Source new networks and traffic sources to test -Leverage emerging platforms to identify and engage with known and new audiences



Z Lifestyle LLC

• Media Buyer

  • Oct 2017 - Sep 2018

  ‌• Researching, identifying, and evaluating new publishers, networks, and platforms, to source traffic on a CPM and CPC basis. ‌• Setting up campaigns across social platforms, optimization, performance analysis and reporting. ‌• Perform strategic analyses and implement campaign optimizations (e.g. keyword research, ad copy testing, bid management) in order to ensure the optimal return on our advertising investment. ‌• Contribute to weekly reports for senior leadership regarding performance against company objectives and key learnings from campaign experiments. ‌• Establish and maintain expert knowledge of the latest innovations and opportunities impacting SEM, programmatic display, and the overall digital marketing landscape. Show less



SolutionsWide

• Advertising Services
• 1 - 100 Employee

• Media Buyer

  • Dec 2016 - Jul 2017

  Purchase and monitor advertising space, aiming to reach the highest number of people in the target audience at the lowest possible cost.• Create and manage Ad Spend Campaigns across multiple networks• Optimize Ad Spend Campaigns through Google Analytics and Brax.io• Analyze Amilli Portal reports• Manage website Ad Operations through Tiller• Investigate discrepancies and compile monthly reports• Test new and underutilized partner features• Develop and maintain relationships with partner account representatives Show less

• Ad Trafficker

  • Jul 2016 - Dec 2016

  • Create hundreds, even thousands of ads every day using multiple different trafficking sources.• Create headline and image combinations for advertisements that will interest web surfers.• Crop images using image editing software.• Research internet trends and incorporate them into ad campaigns.



Mercer PR and Consulting

• San Diego, California

• Intern

  • Jun 2016 - Aug 2016

  • Event Planning for San Diego Hotel Motel Association (SDHMA) • Financial system conversion to Quickbooks • Developed and Implemented Social Media campaign for SDHMA • Event Planning for San Diego Hotel Motel Association (SDHMA) • Financial system conversion to Quickbooks • Developed and Implemented Social Media campaign for SDHMA