Randy Lavorante

Marketing Manager at Kraken Sales Funnels
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Contact Information
us****@****om
(386) 825-5501
Location
Boise Metropolitan Area, US

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Bio

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5.0

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LinkedIn User

Randy is one of the most talented and hardworking individuals I’ve worked with. His graphic design, copywriting and editing skills are second to none. He was a major asset to our team and his expertise was a big reason for our success. He has a knack for communicating complex issues and processes into ways that are easy to understand and implement. He was always up to the task no matter what it was and routinely exceeded expectations and goals. Set the bar as high as you can and I can guarantee Randy will surpass it. Working alongside him these past 5 years was an absolute pleasure.

Logan Kimball

Randy is one of the best co-workers I've had in my entire career. He was an incredible team member and a valuable asset to our organization. On more than one occasion Randy was instrumental at helping us with his writing and graphic design expertise and did so under pressure. He's a high performer who is always seeking to help and improve the situation. We wouldn't have had the successes we did if it wasn't for him. I'd highly recommend Randy to anyone and I hope I get the pleasure to work with him again one day. -Logan Kimball

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Manager
      • Oct 2020 - Present

      • Making the world a more beautiful place with graphic design and photography for our clients.• Writing everything from blogs to product descriptions to help consumers be a bit more informed.• Conceptualizing, writing, and designing marketing emails and social media posts to help our clients stand out — and make more moolah — in the marketplace.• Managing projects and contractors to make life a little more organized — and less confusing.• Coaching graphic designers and writers so they can feel awesome about their work, too.• Feeding the Kraken. It's hungry!

    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Content Creator
      • Sep 2019 - Jun 2020

      (Boise area office closed)• UX and advertising: Helped increase our user numbers to well over 1 million by writing thousands of social media posts and PR pieces that boosted user engagement, advertised our app, and improved our SEO. • User support: Addressed our users’ most common issues, created quick-read guides to teach them the basics, broadcasted helpful tips and tricks, and interacted with our users to help them feel welcomed. • QA and cybersecurity: Tested our app, reported bugs, and worked with our developers to make improvements. Combated scammers and completed numerous KnowBe4 cybersecurity courses. • Design: Created in-app graphics, email blasts, and the designs of most of our company-sponsored social media pages.

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Graphic designer, writer, photo editor, publisher
      • Sep 2000 - Jun 2020

      Designed, proofread, and published books for authors; designed advertisements and logos for companies; captured and edited photographs. Designed magazines, mailers, and convention programs for Christian Homeschoolers of Idaho State (CHOIS). Designed, proofread, and published books for authors; designed advertisements and logos for companies; captured and edited photographs. Designed magazines, mailers, and convention programs for Christian Homeschoolers of Idaho State (CHOIS).

    • Managing Editor
      • Jan 2016 - Sep 2019

      • Social media marketing and writing: Helped build an audience of over 9 million Facebook followers by writing engaging articles that sparked conversations and boosted our click-through rate to a level that made us a self-sustaining business. • Training and fact-checking: Trained a team of writers to create engaging, fact-checked articles.• Reporting: Reported on Trump’s inauguration and the Women’s March in D.C. Interviewed Rev. Franklin Graham during his Decision American Tour 2016 in Boise.

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • News and Design Editor
      • Aug 2005 - Jan 2016

      • Design: Created hundreds of graphics, page layouts, and photo illustrations for the Idaho Press, Meridian Press, and Messenger-Index newspapers, magazines, and online publications. • Project management and QA: Handled multiple projects at a time, coordinated with all departments, proofread content, and met daily deadlines without fail. • Sales boosting: Helped increase subscriptions and rack sales in the midst of a nationwide recession by designing out-of-the-box front pages that caught the community’s attention and gained national recognition from the Newseum in D.C. • Team supervision and training: Trained and supervised a team of up to seven copy editors and page designers. Created and enforced style guides. • Content selection and writing: Selected news content and photos. Wrote blog articles for idahopress.com.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Graphic Designer
      • Aug 2003 - May 2005

      Developed graphics for weekly newspaper publication, daily TV broadcast, and campus organizations. Developed graphics for weekly newspaper publication, daily TV broadcast, and campus organizations.

    • United States
    • Higher Education
    • 200 - 300 Employee
    • English Teaching Assistant and Writing Lab Tutor
      • Jan 2001 - Aug 2004

      Instructed more than 100 students in research and English composition for college-level papers. Instructed more than 100 students in research and English composition for college-level papers.

    • United States
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Data Entry Clerk and Insurance Biller
      • Sep 1998 - Sep 1999

      Entered handwritten patient charts into computer system for company records. Billed insurance companies for patients' dental visits. Entered handwritten patient charts into computer system for company records. Billed insurance companies for patients' dental visits.

Education

  • Biola University
    Bachelor of Science - BS, Graphic Design
    2003 - 2005
  • West Los Angeles College
    Graphic Design, 3.95
    1999 - 2002

Community

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