Experience

PT HM Sampoerna Tbk.

• Indonesia
• Tobacco Manufacturing
• 700 & Above Employee

• Area Consumer Engagement Analyst (Asst. Marketing Manager)

  • Jan 2022 - Present

• Area Retail Analyst (Asst. Retail Manager)

  • Jan 2021 - Dec 2021

• Supervisor Retail Engagement

  • Mar 2019 - Dec 2020



Multi Bintang Indonesia

• Indonesia
• Consumer Goods
• 400 - 500 Employee

• Business Development Executive

  • Jun 2017 - Feb 2019

  • Responsible for achieving the set sales target by month by volume (hectolitre) by brand – SISO management. • Responsible for ROFO (Rolling Forecast) accuracy to mitigate out of stock issue at distributor and outlets. • Ensure the inventoy level of distributor at the optimum level to achieve the set sales target. • Responsible for winning each outlet share in the assigned sales territory. • Responsible to enlarge outlet coverage, product distribution and penetration at the assigned sales territory. • Responsible for the execution of A2QVP2 (availability, affordability, quality, visibility, promotion & persuasion) both for on premise channel (horeca) & off premise channel (modern trade independent & general trade) – Picture of Success (POS). • Responsible for demand creation through consumer activation activity at the outlet. • Manage modern trade independent channel and ensure product assortment (must have SKU by brand), freshness and consumer promotion are well-delivered and executed to consumers & shoppers. • Responsible to win over forward stock and best position space at modern trade market. • Ensure CSL (customer service level) is well-delivered by distributor and take immediate and corrective action if the the CSL is under-perform. • Ensure FEFO is well-managed at modern trade. • Actively manage market return issue at distributor and outlet and take immediate action to mitigate product return. • Periodically monitor Distributor performance and following up with corrective action. Show less



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Head of Area

  • Aug 2015 - Jun 2017

  • Ensuring the achievement of STD & STT. • Lead and drive local distributor and channel partner with the objective to capture the maximum growth potential in the market. • Periodically review the performance of distributors to ensure high performance is delivered. • Lead, manage and coach distributor’s SPV and sales as indirect subordinates to achieve the set sales target. • Develop and improve salesman KPI performance (call, effective call, sku sold & dropsize). • Ensure the corrective action is taken and implemented by distributor after grading assessment in done. • Manage, monitor, and implement sales promotion activities within the assigned area. • Manage the assigned territory to ensure all sub area under distributor responsibility is optimized and served. • Actively manage market return from stores and take immediate action to reduce the market return. • Ensure the service level of modern trade target is delivered by distributors. • Oversee competitors’s movement and coordinate with brand/promotion team to counter the activities. • Responsibe for each brand activation within the assigned area. • Propose local promotion initiative activities/activation to maximize market potentiality. Show less



PwC

• Professional Services
• 700 & Above Employee

• Assurance Intern

  • Jan 2015 - Apr 2015

  Call over financial statement, trace back adjustment journal entry, test completeness journal entry, test account payable, vouching, do bank confirmation, inquiry data from client, create summary agreement for the agreed engagement. Call over financial statement, trace back adjustment journal entry, test completeness journal entry, test account payable, vouching, do bank confirmation, inquiry data from client, create summary agreement for the agreed engagement.