Experience

Shah Canada Group of Companies

• Canada
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Business Analyst

  • Feb 2022 - Present



North America Health Investment Group Inc.

• Canada
• Investment Management
• 1 - 100 Employee

• Marketing & QA Analyst

  • Jan 2021 - Jan 2022

  - Developed a new brand built on existing and new product lines including strategy roadmap and marketing materials- Advanced the digital transformation of the business to facilitate B2C E-Commerce functionalities and support B2B sales by transitioning multiple product lines online- Worked closely with the sales and logistics team on unique annual campaigns resulting in top-line growth- Created a system for monthly marketing reports to track performance, optimization, adspend, budgeting, and other KPIs- Enhanced the performance of the CRM tool to drive better closing ratios and improve response times to customers- Established a PCP and a SSOP that meet regulatory standards; worked with the warehousing and packaging teams to implement changes and new procedurals



Change Connect

• Canada
• Business Consulting and Services
• 1 - 100 Employee

• Consultant

  • Feb 2019 - Dec 2020

  - Implemented off-the-shelf broadcast management solution software that include media planning, rights management and monetization management (Arvato Systems)- Assisted clients with digital transformation with E-Commerce, 3PL and CRM software for a more streamlined supply chain, faster logistics operations and improved customer experience- Obtained and cleaned broadcaster data to be visualized for reporting and ERP- Provided the team with client metrics and KPIs to be used for reports and presentations that help drive a client's sales figures and revenue growth



Mirage Media & Consulting

• Marketing & Operations Specialist

  • Mar 2017 - Feb 2019

  - Advanced internal team functions by assigning tasks for team members on marketing projects and coordinating day-to-day operations by allocating necessary resources- Developed marketing and advertising strategies for clients to be implemented based on market segmentations, lifetime value and behavioural analytics to increase lead generation and other KPIs for clients- Monitored, analyzed and optimized marketing and advertising campaigns on multiple platforms- Presented sales pitches and marketing reports on a scheduled basis- Implemented internal processes for business development through sales activities, standard procedures, and project guidelines for the team



Statistics Canada

• Canada
• Government Administration
• 700 & Above Employee

• Data Analyst

  • Jan 2016 - Dec 2016

  - Reviewed survey sampling methodologies for data collection- Cleaned and corrected survey data from respondents- Estimated time spent per questionnaire and electronic page to identify average values - Reviewed survey sampling methodologies for data collection- Cleaned and corrected survey data from respondents- Estimated time spent per questionnaire and electronic page to identify average values



Canada Revenue Agency - Agence du revenu du Canada

• Government Administration
• 700 & Above Employee

• Project Intern

  • Sep 2015 - Dec 2015

  - Developed a methodology to model audit data with machine learning algorithms- Included applications on data visualization, dimension reduction, data reduction, unsupervised learning (clustering) and supervised learning (classification) - Developed a methodology to model audit data with machine learning algorithms- Included applications on data visualization, dimension reduction, data reduction, unsupervised learning (clustering) and supervised learning (classification)



MTX Motors

• Consumer Electronics

• Assistant Project Manager

  • Apr 2012 - Mar 2013

  - Created materials with sales team for business development and presentations; including travelling abroad to fulfill duties- Worked alongside architectural and construction firm to design floor plans for new facilities that meet engineering regulations and management requirements- Procured equipment and software per engineering team request for new facilities - Provided maintenance schedules to team and completed vehicle part supply logistics - Created materials with sales team for business development and presentations; including travelling abroad to fulfill duties- Worked alongside architectural and construction firm to design floor plans for new facilities that meet engineering regulations and management requirements- Procured equipment and software per engineering team request for new facilities - Provided maintenance schedules to team and completed vehicle part supply logistics