UX Designer

• Jan 2023 - Present

Retail Buyer

• Mar 2012 - Aug 2018

Gained understanding of the needs of The North Face customers by analyzing sales reports, interviewing store associates, speaking with internal product and research teams, reading site reviews, and studying analytics. Served the needs of direct-to-consumer customers through seasonal product assortments and brand storytelling initiatives while also achieving the company’s business goals. Presented seasonal assortments and strategy to various stakeholders including the vice president, general manager, and divisional merchandise manager, as well as planning, allocation, and visual teams.

Merchandise Manager

• Sep 2009 - Feb 2012

Assisted the concept design team in seasonal storytelling for the Mens Polo Ralph Lauren, Black Label, and Purple Label brands. Worked closely with design team to meet the needs of the European customers while reducing the total collection sku count. Presented seasonal collections to over 60 senior managers, regional sales agents, planners, as well as retail, e-commerce, and licensee buyers. Assisted the concept design team in seasonal storytelling for the Mens Polo Ralph Lauren, Black Label, and Purple Label brands. Worked closely with design team to meet the needs of the European customers while reducing the total collection sku count. Presented seasonal collections to over 60 senior managers, regional sales agents, planners, as well as retail, e-commerce, and licensee buyers.

Merchandising Intern

• Jan 2009 - Jul 2009

Conducted extensive competitive analysis and trend research for new product category and presented findings to the merchandising team. Assisted merchandising and design teams with daily tasks and ongoing projects. Contributed to the small team environment by anticipating team needs, taking ownership of assigned tasks, and showing interest and enthusiasm for the work being done. Conducted extensive competitive analysis and trend research for new product category and presented findings to the merchandising team. Assisted merchandising and design teams with daily tasks and ongoing projects. Contributed to the small team environment by anticipating team needs, taking ownership of assigned tasks, and showing interest and enthusiasm for the work being done.

Designer and Product Developer

• 2004 - 2008

Re-launched award winning cut-and-sew product division, driving growth of soft-goods SKUs from 0% to 60% of Speck’s product line in 18 months. Engineer, designer, and product developer for one of the leading Apple case and accessory brands in the US. Designs sold in Apple stores nationwide as well as AT&T, Best Buy, and Target stores. Managed overseas vendors in China by partnering with cross cultural partners and cultivating a collaborative team dynamic. Re-launched award winning cut-and-sew product division, driving growth of soft-goods SKUs from 0% to 60% of Speck’s product line in 18 months. Engineer, designer, and product developer for one of the leading Apple case and accessory brands in the US. Designs sold in Apple stores nationwide as well as AT&T, Best Buy, and Target stores. Managed overseas vendors in China by partnering with cross cultural partners and cultivating a collaborative team dynamic.