Randy Ladd
Owner at BrightLine Marketing LLC- Claim this Profile
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Bio
Mike Bevan
I've worked with Randy Ladd and Brightline Marketing LLC for nearly three years while with Midas International. His extensive reports on the brakes, maintanenance and tire categories have been instrumental in helping us better understand how consumers shop for automotive services. Randy has been most helpful in enabling us to partake in the survey/questionnaire development process, allowing us to probe deeper into the customers' minds.
Mike Bevan
I've worked with Randy Ladd and Brightline Marketing LLC for nearly three years while with Midas International. His extensive reports on the brakes, maintanenance and tire categories have been instrumental in helping us better understand how consumers shop for automotive services. Randy has been most helpful in enabling us to partake in the survey/questionnaire development process, allowing us to probe deeper into the customers' minds.
Mike Bevan
I've worked with Randy Ladd and Brightline Marketing LLC for nearly three years while with Midas International. His extensive reports on the brakes, maintanenance and tire categories have been instrumental in helping us better understand how consumers shop for automotive services. Randy has been most helpful in enabling us to partake in the survey/questionnaire development process, allowing us to probe deeper into the customers' minds.
Mike Bevan
I've worked with Randy Ladd and Brightline Marketing LLC for nearly three years while with Midas International. His extensive reports on the brakes, maintanenance and tire categories have been instrumental in helping us better understand how consumers shop for automotive services. Randy has been most helpful in enabling us to partake in the survey/questionnaire development process, allowing us to probe deeper into the customers' minds.
Experience
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BrightLine Marketing LLC
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Market Research
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1 - 100 Employee
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Owner
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Jan 2006 - Present
BrightLine Marketing is a market research firm specializing in automotive aftermarket market research BrightLine Marketing is a market research firm specializing in automotive aftermarket market research
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KeyBank Commercial
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Financial Services
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700 & Above Employee
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Manager Market Intelligence
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Aug 2004 - Dec 2005
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The Goodyear Tire & Rubber Company
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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Marketing Manager Goodyear Rubber Track
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Jan 2002 - Mar 2004
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Brands Marketing Manager
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May 2001 - Dec 2001
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District Manager Just Tires
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Jun 1999 - Apr 2001
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Manager Strategic Distribution Planning
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Jun 1997 - May 1999
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Marketing Manager Goodyear Auto Service Centers
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Apr 1995 - May 1997
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Product Manager Auto Tires
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Mar 1992 - Mar 1995
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Education
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1986 - 1988
University of Illinois at Urbana-Champaign
Master of Business Administration (MBA), Marketing -
1982 - 1986
University of Illinois at Urbana-Champaign
Bachelor's degree, Political Science and Government
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