Experience

Prismatik

• United States
• Software Development
• 1 - 100 Employee

• Vice President of Merchandising

  • Apr 2022 - Present

  Prismatik is Merchandising not Marketing. Our proprietary software enables Shopify merchants to arrange complementary products into shop-able collections that drive multiple sales, deeper engagement and repeat visitation. Prismatik is Merchandising not Marketing. Our proprietary software enables Shopify merchants to arrange complementary products into shop-able collections that drive multiple sales, deeper engagement and repeat visitation.



Nike Golf

• United States
• Wellness and Fitness Services

• Director of Strategic Accounts

  • Nov 2013 - Jan 2021

  In my journey at Nike I successfully managed a cross section of retailers from National Sporting Goods footprints like Dick’s Sporting Goods and Hibbett’s as well as regional players like Olympia Sports, Dunham’s and Modell’s. In addition, I developed our business with platforms that were 100’% digital and operating under multiple banners targeting unique consumers. The highlight of my Strategic Account Management experience was partnering with PGA Tour Superstore, Nike’s largest strategic partner in the Specialty Golf space and a must win authenticator for the Nike Golf brand. In each of the assignments I was able to leverage my unique skills set to identify growth opportunities and drive profitable growth for both the account and Nike. I successfully established or re-established critical relationships with Sr. Leadership establishing credibility and trust based on my business acumen and retail experience. Other accomplishments: • Designed weekly business analysis template for team by utilizing sales data to inform senior leadership on product performance in market which was adopted by the team and became the template for weekly communication. • Reduced RTV's and net downs while increasing sales to assigned key accounts from $12.0M to $20.0M through collaboration with accounts and a heightened key item focus, increasing profitability for the account and Nike. • Developed and implemented planning tools for accurately aligning account forecast directly to company's demand planning process, achieving 100% improved forecasting accuracy and reducing unproductive inventory. • Owned 100% of go-to-market process, while building category sales targets, hind-sighting, identifying sales opportunities, building sales presentations, and controlling Key Account Planning Meeting end-to-end. • Lobbied and gained support for EDI parent-child software upgrade allowing my account and Nike to optimize sales through efficient inventory management and key item replenishment. Show less



DICK'S Sporting Goods / Golf Galaxy

• Retail
• 1 - 100 Employee

• VP GMM Golf

  • Feb 2012 - Oct 2013

  Coached and empowered DMMs, Buyers, and the team focusing on building a best in class Golf Specialty retailer in Golf Galaxy. Partnered with Operations and Marketing as well as key vendor partners to deliver and tour level experience for golfers of all skill levels. Collaborated to bring to life a new store connect that highlighted key brands in equipment, apparel and footwear. Successfully formulated and executed business and marketing strategy for both B&M and .com with full P&L responsibility. Show less



Dick's Sporting Goods

• United States
• Retail
• 700 & Above Employee

• VP/GMM

  • Jan 2000 - Feb 2011

  Coached and empowered a DMM's, Buyers and a team at a rapidly growing retailer transitioning from a privately held company through an IPO. Successfully managed a diverse merchandising assignment including Apparel, Team Sports, Outdoor (including Hunting and Fishing) and Golf with full P&L responsability. Instrumental in the creation of the Private Brand strategy and the development of the key brands Walter Hagen, Lady Hagen, Slazenger, Acuity, Maxfli and Quest. Collaborated with Operations and Marketing to deliver a best in class merchandising experience. Show less