Randy Alexander Shamma

Director, Global Omnichannel Education, Consumer at Bumble and bumble
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area

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Experience

    • United States
    • Personal Care Product Manufacturing
    • 100 - 200 Employee
    • Director, Global Omnichannel Education, Consumer
      • Jul 2022 - Present

    • QVC On-Air Talent
      • May 2021 - Present

    • Director Education, North America
      • Apr 2022 - Oct 2022

      (6-Month Stretch Assignment)• Lead all North America retail education under the NA General Manager's direct supervision, participating in the upper leadership team.• Pioneered an onboarding training program for newly added field cluster teams. • Managed two direct reports for six months.• Maintained global responsibilities.

    • Manager, Global Omnichannel Education, Consumer
      • Oct 2018 - Jul 2022

      Previous titles held: associate, assistant manager Responsible for leading and building the overarching global retail marketing education strategy, focusing on product launches, evergreen hero product focus, and brand story. Works cross-functionally with Global Marketing and Product Development, collaborating on the 360-marketing strategy. Focusing on product concepts, messaging, DPD's, product claims, product + education copy. Leads and executes creative briefs across all education needs and manages timeline and delivery. Ideates and creates educational content, videos, IG lives, product how-to, training materials, etc. Leads all execution and rollout for the retail education in the North America region across all distribution channels and manages all retailer relationships.Specialties: • Retail Management • Retail Sales & Marketing• Diverse Vendor Relations• Budget Development• Training, and Development Show less

    • United States
    • Personal Care Product Manufacturing
    • 400 - 500 Employee
    • Account Executive
      • 2016 - 2018

      ¥ Manage business accounts with in multiple retail channels, working with retailer’s regional and district partners. ¥ Business forecasting, analysis and data entry and in-store inventory, invoice management. ¥ Works in tandem with corporate to activate and drive all corporate education and event initiatives, including marketing campaign roll out. ¥ Effective management of call cycle and T&E and payroll. ¥ Delivering impactful seasonal education trainings to all retail partners and artistry teams. ¥ Negotiate, troubleshoot and execute merchandising placement and needs. ¥ Event planning and support including of corporate MEGAS, PA and pop up shop, GMC etc. ¥ Recruiting, onboarding and manage sell-through-driven artistry team. ¥ Manage regional social media postings. Show less

    • United States
    • Cosmetics
    • 300 - 400 Employee
    • Account Coordinator
      • 2016 - 2016

      • Educate sales teams about product knowledge and selling techniques to drive sales. • Planning and executing successful events. • Build and manage relationships with 15 accounts including: sales teams, and two selling specialists. • Conduct quarterly store trainings to introduce and train on new product and brand initiatives. • Review and analyze daily and weekly budget achievement by accounts. • Reinforce achievement by accounts compared to budget, year over year, and comp goals. • Forecast and build monthly schedules to best meet business needs. -SALES ACHIEVEMENTS- • Generated a 13% increase of sales from Q1 through end of Q2. • Ended Q2 3% above plan. • Ended July 15% above plan. Show less

    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Impact Tier II & Artist, Training and Development (2012-2016)
      • 2012 - 2016

      • Support in execution of quarterly trainings and brand objectives.• Executing makeup applications for various events, clients, and photo shoots.• Facilitating client facing and artist facing master classes. • Planning and coordinating & supporting corporate events with in Michigan and Ohio.• support large scale industry level events (Michigan, LA, Orlando)

    • Retail Manager
      • 2010 - 2016

      • Upholding key responsibilities of million-dollar door in the top 25 of northeast market • Manage and develop a team of 10 including ASM and Key holder • Leading in efficiency and high levels of performance associated with sales.• Expertly forecast sales and staffing requirements for business growth.• Training all artist on product knowledge, brand objectives, and sales performance.• Facilitating master classes for clients.• Successfully surpassed year over year sales goals by 10% 2013-2016.• Coordinate artist training and development. Show less

Education

  • Lansing Community College
    Communication and Media Studies
    2008 - 2010
  • Mott Community College
    Marketing
    2012 - 2014
  • Regency Beauty Institute
    Cosmetology/Cosmetologist, General
    2009 - 2009

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