Randrich Marion Bayona

Key Account Manager at Peerless Products Manufacturing Corporation
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Contact Information
us****@****om
(386) 825-5501
Location
Calabarzon, Philippines, PH

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Experience

    • Philippines
    • Manufacturing
    • 1 - 100 Employee
    • Key Account Manager
      • Jul 2019 - Present

      Managing total business for SM Group 1 (Super Value Inc., Sanford Marketing Corp., Super Shopping Market Inc. and Pasig Supermarket Inc.) for PPMC. Managing total business for SM Group 1 (Super Value Inc., Sanford Marketing Corp., Super Shopping Market Inc. and Pasig Supermarket Inc.) for PPMC.

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Key Account Manager for the Philippines
      • Oct 2015 - Sep 2017

       Currently the Key Accounts Manager for the Philippines. Handles various aspects of the operation from sales to both key accounts and general trade, trade marketing, regulatory etc. (March, 2016 – Present) joined Glanbia Performance Nutrition as the trade marketing coordinator which role is to perform the following: (October, 2015 – February, 2016) KEY FUNCTIONS: • Assures and monitor achievement of the sell-out objectives for various channels: Gen. Merchandise, Specialty Stores, Sporting Goods and Online. • Responsible for improving product availability and visibility at channels mentioned. • In-charge of product promotion and point-of-sale material executions at store level. • In-charge of new account acquisition and business development of existing customers. • Overview and supports on collecting account receivables from various clients. • Establishes good business relationships with partner accounts and organizations. • Organizes and in-charge of activations during product launches and events. Show less

    • Institutional Sales Manager
      • Oct 2014 - Sep 2015

       Joined the SM Retail group as the Institutional Sales Manager for Liteshoes Corporation a company under the umbrella of the SM Retail group handling the Bata Industrials division. (October, 2014 – September, 2015) KEY FUNCTIONS: • Assures and monitor achievement of the sales objective for the year. • In-charge of the client acquisition and accreditation in various industries covered by our product lines. • Responsible for collecting account receivables from various clients. • Created & integrated structure for Liteshoes’s sales operation which aims to generate sales, expand client database and create possible business opportunities for the company. Show less

    • National Key Account & Merchandising Manager
      • Sep 2013 - Oct 2014

       Exited as a key Accounts and Trade Marketing Manager in charge of budget monitoring, conceptualization, monitoring & execution of direct to consumer programs. Handling direct accounts such as Puregold, Landmark, Cash & Carry, Ever and Pioneer Centre Supermart. (September, 2013 – October, 2014)  In-charge of representing, managing, developing and growing the business for Mercury Drug Corporation and in-charge of all merchandising operations for Advanced Nutritional Technologies. KEY FUNCTIONS: • Assuring achievement of the volume objective for each month for Mercury Drug. • In-charge in providing visibility of product distribution, off-take, inventory and stock availability in all trade channels. • Manages both Mercury Drug and a third-party agency to meet company’s standards in the aspect of merchandising. • Assures compliance on RPS, implementation of trade promotions and assuring merchandise displays are within the company’s standard. • Created & integrated structure for Antech’s merchandising operations to create visibility with regards to product movement, distribution, monitoring of product freshness and assuring good product availability. Show less

    • Distributor Supervisor
      • May 2011 - Sep 2013

       In charged of representing, managing, developing and growing business for Central Luzon distributorship program under Centerpoint CSGT distribution as a Distributor Supervisor for Abbott Nutrition International. (June 2012 – Present) KEY FUNCTIONS: • Assuring achievement of volume objective for the month. • In-charge of monitoring and implementing key programs leading to sell-out improvement for RD accounts. • Manages both RD operation and RD personnel to meet company’s standards. • Assures RPS compliance and display executions at trade level.  Handled Maranatha Sales distribution simultaneously with Centerpoint CSGT distribution for a special assignment. (September, 2012 – February, 2013)  In charged of managing and growing Abbott’s Nutritional products business for two top modern trade account in North Luzon particularly City Supermarket Incorporated and Magic Group of Companies. (May, 2011 – May 2012)  In charged of representing, managing, developing and growing business for North Luzon distributorship program under Baguio Longlive Corporation. (May, 2011 – May,2012) Show less

    • Customer Development Specialist
      • Jun 2009 - Apr 2011

       Experienced in people management, acted as a team leader for North and Central Luzon except for Region 2 area. (January, 2011 – April, 2011)  Experienced in handling a distributorship program for provincial Luzon. Previously handled Granville Supply Chain Management for the area of Pangasinan and Benguet which operates on a multi-line set-up. (February 2010 – April, 2011)  Experienced in handling Key Accounts for provincial Luzon with the following modern trade accounts: City Supermarket Incorporated and Magic Group of Companies. (February, 2010 – April, 2011)  Experienced in handling Key Accounts for GMA area with the following modern trade accounts: Shopwise, Unimart, Cash & Carry and Makati Supermarket. (September 2009 – January, 2010)  Experienced in van operations previously handled GMA operations both for North and South Manila. (June, 2009 – August, 2009) Show less

Education

  • San Beda College Alabang
    Bachelor of Science in Business Management Major in Marketing and Sales (BSBMMS)
    2005 - 2009
  • Mother Theresa School
    Secondary Education
    2001 - 2005
  • Mother Theresa School
    Primary Education
    1995 - 2001

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