Randrich Marion Bayona
Key Account Manager at Peerless Products Manufacturing Corporation- Claim this Profile
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Bio
Experience
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Peerless Products Manufacturing Corporation
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Philippines
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Manufacturing
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1 - 100 Employee
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Key Account Manager
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Jul 2019 - Present
Managing total business for SM Group 1 (Super Value Inc., Sanford Marketing Corp., Super Shopping Market Inc. and Pasig Supermarket Inc.) for PPMC. Managing total business for SM Group 1 (Super Value Inc., Sanford Marketing Corp., Super Shopping Market Inc. and Pasig Supermarket Inc.) for PPMC.
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Glanbia Performance Nutrition (GPN)
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United States
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Food and Beverage Services
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700 & Above Employee
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Key Account Manager for the Philippines
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Oct 2015 - Sep 2017
Currently the Key Accounts Manager for the Philippines. Handles various aspects of the operation from sales to both key accounts and general trade, trade marketing, regulatory etc. (March, 2016 – Present) joined Glanbia Performance Nutrition as the trade marketing coordinator which role is to perform the following: (October, 2015 – February, 2016) KEY FUNCTIONS: • Assures and monitor achievement of the sell-out objectives for various channels: Gen. Merchandise, Specialty Stores, Sporting Goods and Online. • Responsible for improving product availability and visibility at channels mentioned. • In-charge of product promotion and point-of-sale material executions at store level. • In-charge of new account acquisition and business development of existing customers. • Overview and supports on collecting account receivables from various clients. • Establishes good business relationships with partner accounts and organizations. • Organizes and in-charge of activations during product launches and events. Show less
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Institutional Sales Manager
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Oct 2014 - Sep 2015
Joined the SM Retail group as the Institutional Sales Manager for Liteshoes Corporation a company under the umbrella of the SM Retail group handling the Bata Industrials division. (October, 2014 – September, 2015) KEY FUNCTIONS: • Assures and monitor achievement of the sales objective for the year. • In-charge of the client acquisition and accreditation in various industries covered by our product lines. • Responsible for collecting account receivables from various clients. • Created & integrated structure for Liteshoes’s sales operation which aims to generate sales, expand client database and create possible business opportunities for the company. Show less
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National Key Account & Merchandising Manager
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Sep 2013 - Oct 2014
Exited as a key Accounts and Trade Marketing Manager in charge of budget monitoring, conceptualization, monitoring & execution of direct to consumer programs. Handling direct accounts such as Puregold, Landmark, Cash & Carry, Ever and Pioneer Centre Supermart. (September, 2013 – October, 2014) In-charge of representing, managing, developing and growing the business for Mercury Drug Corporation and in-charge of all merchandising operations for Advanced Nutritional Technologies. KEY FUNCTIONS: • Assuring achievement of the volume objective for each month for Mercury Drug. • In-charge in providing visibility of product distribution, off-take, inventory and stock availability in all trade channels. • Manages both Mercury Drug and a third-party agency to meet company’s standards in the aspect of merchandising. • Assures compliance on RPS, implementation of trade promotions and assuring merchandise displays are within the company’s standard. • Created & integrated structure for Antech’s merchandising operations to create visibility with regards to product movement, distribution, monitoring of product freshness and assuring good product availability. Show less
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Distributor Supervisor
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May 2011 - Sep 2013
In charged of representing, managing, developing and growing business for Central Luzon distributorship program under Centerpoint CSGT distribution as a Distributor Supervisor for Abbott Nutrition International. (June 2012 – Present) KEY FUNCTIONS: • Assuring achievement of volume objective for the month. • In-charge of monitoring and implementing key programs leading to sell-out improvement for RD accounts. • Manages both RD operation and RD personnel to meet company’s standards. • Assures RPS compliance and display executions at trade level. Handled Maranatha Sales distribution simultaneously with Centerpoint CSGT distribution for a special assignment. (September, 2012 – February, 2013) In charged of managing and growing Abbott’s Nutritional products business for two top modern trade account in North Luzon particularly City Supermarket Incorporated and Magic Group of Companies. (May, 2011 – May 2012) In charged of representing, managing, developing and growing business for North Luzon distributorship program under Baguio Longlive Corporation. (May, 2011 – May,2012) Show less
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Customer Development Specialist
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Jun 2009 - Apr 2011
Experienced in people management, acted as a team leader for North and Central Luzon except for Region 2 area. (January, 2011 – April, 2011) Experienced in handling a distributorship program for provincial Luzon. Previously handled Granville Supply Chain Management for the area of Pangasinan and Benguet which operates on a multi-line set-up. (February 2010 – April, 2011) Experienced in handling Key Accounts for provincial Luzon with the following modern trade accounts: City Supermarket Incorporated and Magic Group of Companies. (February, 2010 – April, 2011) Experienced in handling Key Accounts for GMA area with the following modern trade accounts: Shopwise, Unimart, Cash & Carry and Makati Supermarket. (September 2009 – January, 2010) Experienced in van operations previously handled GMA operations both for North and South Manila. (June, 2009 – August, 2009) Show less
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Education
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San Beda College Alabang
Bachelor of Science in Business Management Major in Marketing and Sales (BSBMMS) -
Mother Theresa School
Secondary Education -
Mother Theresa School
Primary Education