Randie Pellettieri, MBA
Consultant at Accelerated Technology Laboratories, Inc.- Claim this Profile
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Bio
Experience
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Accelerated Technology Laboratories, Inc.
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United States
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Software Development
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1 - 100 Employee
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Consultant
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Nov 2019 - Present
West End, North Carolina
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Product Communications Analyst
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Mar 2011 - Oct 2016
Drove the tactical and strategic product development of the Data and Analytics unit of Black Knight. Worked directly with the Vice President in all stages of product management, with a focus on the sales, marketing, prospect and client facing phases of the product management life cycle. Served as primary liaison to the sales organization, corporate marketing departments and PR/marketing consultants. • Owned product launch process. Recently brought first commercial data product to… Show more Drove the tactical and strategic product development of the Data and Analytics unit of Black Knight. Worked directly with the Vice President in all stages of product management, with a focus on the sales, marketing, prospect and client facing phases of the product management life cycle. Served as primary liaison to the sales organization, corporate marketing departments and PR/marketing consultants. • Owned product launch process. Recently brought first commercial data product to market with $50MM anticipated revenue year one. • Doubled attendance at user event. Managed all aspects of event to ensure client retention. • Worked with corporate Marketing to redesign Web site, including content development. • Wrote articles for internal newsletters, sharing product knowledge across business units. • Managed monthly webinars for cross-training other Black Knight division personnel. • Created marketing collateral and maintained library on Salesforce.com and Sharepoint for field use. Show less
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CollabNet VersionOne (now Digital.ai)
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United States
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Software Development
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1 - 100 Employee
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Marketing Content Manager
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Dec 2009 - Mar 2011
Drove business development, PR, channel operations, product launches, and online community presence through the development of compelling messaging and marketing content. Coordinated efforts with outsourced PR/media partners, and interfaced with teams in six countries to translate/repurpose content. Created marketing collateral, including webinar scripts, white papers, press releases, and advertisements. Collaborated with community manager to create content for blogs and… Show more Drove business development, PR, channel operations, product launches, and online community presence through the development of compelling messaging and marketing content. Coordinated efforts with outsourced PR/media partners, and interfaced with teams in six countries to translate/repurpose content. Created marketing collateral, including webinar scripts, white papers, press releases, and advertisements. Collaborated with community manager to create content for blogs and social networking sites, including Twitter, LinkedIn, and Facebook. Assisted in developing and administering $1.4M marketing budget. Show less
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Deloitte
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Business Consulting and Services
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700 & Above Employee
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Pursuit Manager, Marketing & Business Development
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May 2006 - May 2009
Orchestrated pursuit process by developing strategies, messaging, proposals, and collateral pieces aimed at top-tier clients. Conducted competitive analysis, defined win theme, and wrote executive summary to highlight differentiators. Authored RFP responses, working closely with SMEs and account teams to create positioning strategy. Led onsite and offshore team of knowledge managers and graphic artists in highly matrixed organization. Crafted content for webinars and consulted… Show more Orchestrated pursuit process by developing strategies, messaging, proposals, and collateral pieces aimed at top-tier clients. Conducted competitive analysis, defined win theme, and wrote executive summary to highlight differentiators. Authored RFP responses, working closely with SMEs and account teams to create positioning strategy. Led onsite and offshore team of knowledge managers and graphic artists in highly matrixed organization. Crafted content for webinars and consulted on social media messaging. Coached executives in delivering presentations and speeches, wrote brochure copy, and published annual reports for existing clients. Show less
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AT&T
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United States
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Telecommunications
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700 & Above Employee
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Associate Director, Proposal Management
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Jul 1999 - Apr 2006
Directed RFP process, to include defining competitive position, determining client deliverables, creating responsibility matrix, identifying SMEs, developing value summary, and managing RFP document from planning through production. Supported high-level projects with revenue potential exceeding $30M. Worked closely with SMEs and graphic artists to incorporate technical material while staying within branding guidelines. Supervised team of eight writers, artists, and knowledge… Show more Directed RFP process, to include defining competitive position, determining client deliverables, creating responsibility matrix, identifying SMEs, developing value summary, and managing RFP document from planning through production. Supported high-level projects with revenue potential exceeding $30M. Worked closely with SMEs and graphic artists to incorporate technical material while staying within branding guidelines. Supervised team of eight writers, artists, and knowledge managers. Trained team on modular writing and storyboarding for effective document creation. Show less
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Dell EMC
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Sales Collateral Manager
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Apr 1998 - Jun 1999
Produced sales collateral, ensuring messaging and style consistency. Managed lifecycle of printed material. Determined appropriate web content and site structure. Served as editor of customer newsletter.
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Life Technologies
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United States
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Biotechnology Research
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700 & Above Employee
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MarCom Specialist/Technical Writer
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1996 - 1998
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Corporate Communications Specialist
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1992 - 1995
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PR Newswire
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Editor
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1989 - 1992
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Education
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Golden Gate University
MBA, Marketing -
University of California, Berkeley