Experience

BOB Financial Solutions Limited

• India
• Financial Services
• 300 - 400 Employee

• Vice President of Marketing

  • Jul 2018 - Present



PNB MetLife India Insurance Co. Ltd

• India
• Insurance
• 700 & Above Employee

• Chief Marketing Manager

  • Apr 2015 - Jul 2018



PNB MetLife

• Senior Manager Marketing

  • Mar 2013 - Apr 2015



HSBC

• United Kingdom
• Financial Services
• 700 & Above Employee

• Marketing Manager – Activation & Visibility

  • Dec 2009 - Mar 2013

  Help promote the company /brand /products within all distributor channels as well as external customers, Pan India. Complete OOH planning and buying initiatives for the year- including campaigns in line with the brand strategy. Conceptualize, plan, execute and track detailed promotional/ customer activation programs to boost sales through lead activation. Handle all India collateral management for 3 different channels. Conceptualizing , planning and organizing brand activation programs (lead generation) for each region depending upon season, focus and requirement. Complete In branch (retail) branding for all partner bank branches to increase OTS (opportunity to see) and POP visibility. Planning, procurement and management of branded merchandising for incentive based gratification campaigns. Complete product literature printing plan for all channels in their look and feel and provide as required by channels. Show less



Aviva

• United Kingdom
• Financial Services
• 700 & Above Employee

• Marketing

  • Oct 2007 - Nov 2009

  Conceptualization and execution of micro marketing activities on branch level. Implement schemes/promotions to grow sales and brand promotion . Planning and execution of lead generation activity for DSF branches and Banks branches. Activation of product launch events by doing branding on every possible touch point . National and regional promotions. Manage the internal branding activities in coordination with the sales. Generate Walk ins to the bank customer for insurance Conceptualizing and executing the Events / BTL’s Agency co-ordination / Vendor management. Participating in Local events and festivals / Exhibitions /Organizing Road Shows/ Care Camps etc. Providing the bank partners with a variety of promotional materials that would help promoting the products and sales. Handled the planning and implementation of the Cooperatives channel marketing plans, organize rood show and product launch Organizing events materials for the product promotion. Keeping records of the different product literature and proposal forms in their regional languages and then the onus of giving order for their dispatch all over India accordingly. Handling of the product literature and proposal forms and coordinating with the vendors, printers, dispatch agency and the advertising agencies. Show less