Experience

Black Stallion Industries (Revco Industries, Inc.)
• United States
• Software Development
• Vice President, Marketing

  • Nov 2015 - Present


International E-Z UP, Inc.

• United States
• Retail
• 1 - 100 Employee

• Marketing Manager

  • Oct 2014 - Oct 2015

  Developed and deployed all marketing programs for manufacturer and distributor of portable shelters used for tradeshows, corporate events and recreation. • Launched improved paid search, retargeting, email, display ads and other inbound and outbound marketing efforts. • Initiated new social marketing programs, including engagement with LinkedIn groups and relevant content sharing; Oktopost integration. • Created email nurturing campaigns and other lead generation programs, targeting specific industries with white papers, case studies and other applicable elements. • Generated unique web content, including copywriting and creative briefing for landing pages and product detail. • Designed product collateral, including owner’s manuals, catalogs, custom pricing guides and specification sheets. Show less



Amwear International

• China
• Apparel & Fashion

• Marketing Director

  • Dec 2013 - Oct 2014

  Directed all marketing activities for multiple specialty apparel brands (B2B and B2C). • Developed custom online ordering system for key accounts that included dynamic products, apparel embellishments, open account checkout and bulk ordering. • Improved online user experience by broadening product assortment, simplifying cart and check out processes and adding engaging content elements. • Created annual sales plans and marketing budgets. Directed all marketing activities for multiple specialty apparel brands (B2B and B2C). • Developed custom online ordering system for key accounts that included dynamic products, apparel embellishments, open account checkout and bulk ordering. • Improved online user experience by broadening product assortment, simplifying cart and check out processes and adding engaging content elements. • Created annual sales plans and marketing budgets.



Price Point, Inc.

• United States
• Construction
• 1 - 100 Employee

• Director of Marketing

  • Oct 2012 - Nov 2013

  Conceived, developed and executed all marketing tactics for ecommerce retailer in the action sports market. • Project manager for design and launch of new web site; ensured new site architecture maximized sales, while providing a “best in class” customer experience. • Launched improved email marketing strategy that optimized frequency, promotions, relevance and list segmentation. • Utilized best practices in social media marketing to create engagement with customers and significantly grow number of fans, followers and subscribers. • Managed and mentored digital team consisting of SEM and email managers, graphic designers, content specialists, social media coordinator and in-house photographer. • Established annual marketing plans, including promotional strategies, expenses and revenue projections. Show less



Quartermaster, Inc. (Galls, LLC)

• Vice President of Marketing (2008-2012)

  • Sep 2002 - Oct 2012

  Developed all marketing programs for multichannel retailer in the speciality apparel, sportings goods and public safety markets. • Created online and offline marketing plans that met revenue growth targets through ecommerce, telemarketing, retail and direct sales channels. • Served as strategy and implementation director for all corporate branding efforts; recognized as brand gatekeeper for organization. • Crafted unique marketing strategies for corporate sales division, targeting specifiers and decision makers at large companies, organizations and associations. • Initiated all customer data mining projects used for segmentation of marketing campaigns, including direct mail, catalogs, email, and telemarketing. • Established annual marketing budgets, schedules and calendars. Director of Marketing (2002-2007) Show less



Castro-Krause’s Industries, Inc.

• Director of Marketing (1998-2002)

  • Jan 1990 - Sep 2002

  Designed and implemented all marketing, merchandising and sales promotion programs for custom home furnishings retailer and manufacturer. • Directed the creation, production and distribution of advertising materials, including print ads, direct mail campaigns, radio spots and broadcast commercials. • Designed and produced collateral sales materials, including brochures, spec sheets, posters, tabletop signs, price tags, and other POP displays for 100 retail locations. • Managed marketing efforts for contract manufacturing division, including catalog photography, design and production, trade show booth design, and trade promotions. Marketing Manager (1993-1998) Media Planner/Buyer (1990-1993) Show less