Director of Marketing and Recruitment

• Jul 2023 - Present

• Leading and motivating a diverse team of professionals in developing and achieving a comprehensive global recruitment plan. • Training and supporting INTO's global recruitment unit to achieve targets. • Offering global analytics, support, and advice to INTO’s regional offices to achieve recruitment strategies. • Leading and motivating a diverse team of professionals in developing and achieving a comprehensive global recruitment plan. • Training and supporting INTO's global recruitment unit to achieve targets. • Offering global analytics, support, and advice to INTO’s regional offices to achieve recruitment strategies.

Senior Recruitment Manager

• Feb 2023 - Jul 2023

Regional Recruitment Manager

• Jul 2018 - Feb 2023

• Drive senior management understanding of the MENA market and develop marketing plans for students conversion and brand awareness in MENA region.• Handle and cultivate relationships with partners, students, parents, agents and schools within MENA.• Conduct frequent training sessions and do quarterly business reviews with 70+ agencies.• Deliver presentations and represent INTO at recruitment fairs.• Budget for the recruitment year and analyze data to save cost and increase recruitment.• My numbers in Egypt are about doubling every year.• Use Saleforce, PowerBi, and other CRM programs to analyze data and make decisions. Show less

Orientation Leader

• May 2017 - Jun 2018

- Proudly worked as part of orientation team for AFS USA on Wall Street. - Supported YES international students at their arrival orientation in August 2017. - Was able to support AFS-USA staff with planning and implementing orientations for international students at end of their YES program in the US in June 2018. - Chaperoned international students aged 16-18 from the US to Egypt. - Arranged bus transfers for students and welcomed them at various Washington DC airports. - Facilitated sessions for international students about cultural awareness and global citizenship. Show less

Marketing and Data Analyst Intern

• Mar 2017 - May 2017

National Director

• Feb 2016 - Aug 2016

Counseling and Education • Counselled students to get undergraduate and graduate degrees worldwide. • Recruited an average of 20 students monthly. • Counseled parents on sending their kids abroad. • Wrote individual emails to school principles to create public relations. • Designed and wrote content for the website. • Mastered the British Council test for recruiting students to study in the UK. Management • Provided supervision to five counselors, secretary, and 3 office girls to work in harmony. • Recruited, hired, and trained staff to manage 16 events and counsel students and their families. • Discussed client issues and programs procedures for different universities and companies. • Managed relations with partners within the organization and other partner organizations. Creativity • Created excel sheets to manage company’s finances. • Created pay roll forms, and company’s code of conduct. • Created new relationships with 20 schools, and educational institutes. Marketing • Developed sign-up sheet and utilized its data to redesign marketing campaigns; saved 30% on the flyers cost, increased the reach out and recruitment rate by 25%. • Created a website specifically for Egyptian students that uses their language. • Managed Facebook, and Google AdWords campaigns to reach 75% more of our target audience. Show less

HEI-STEM Program Officer

• Feb 2015 - Sep 2015

• Interviewed about 300 students and participated in recruiting about 400 students.• Managed a USAID program (STEP) and a US department of state program (YES) working with 12 other colleagues and 1000 volunteers including their training, and delegation. • Wrote and supervised program fund proposals.• Managed relationships with 11 partner organizations and created relations with 4 new organizations that participated in funding the events• Managed communication with the public through emails, social media, newspaper ads, phone calls, info sessions, and walk-ins. • Reporting Show less

Alumni development coordinator

• Sep 2013 - Feb 2015

• Led the alumni network of 500 alumni. Got 100 non-active alumni to participate in 22 events.• Wrote and supervised program fund proposals.• Reported every event I worked on including statistical data• Wrote task descriptions, recruited, and interviewed my team members.• Managed relationships with 11 partner organizations and created relations with 4 new organizations that participated in funding the events

Marketer

• Feb 2012 - Sep 2013

• Recruited 3 new schools and trained about 100 teachers on how to use MM publication books in class to engage the students in an interactive environment. • Organized 2 annual teacher training events and presented some interactive sessions. • Edited a new English Curriculum book • Managed relations with 3 partners • Recruited 3 new schools and trained about 100 teachers on how to use MM publication books in class to engage the students in an interactive environment. • Organized 2 annual teacher training events and presented some interactive sessions. • Edited a new English Curriculum book • Managed relations with 3 partners

customer service Adviser

• Sep 2012 - Apr 2013

• Advanced from serving the billing line to serving both billing and technical teams in 3 months. • Achieved KPIs including NPS (Net Promoter Score) and had 98.7% issue resolution rate. • Advanced from serving the billing line to serving both billing and technical teams in 3 months. • Achieved KPIs including NPS (Net Promoter Score) and had 98.7% issue resolution rate.

Student Union Leader

• Aug 2008 - Jun 2012

• Trained over 3000 undergraduate students on soft skills, job hunting, and interview skills. • Volunteered to organize over 80 events where I led different groups with between 3 and 10,000 members. • Participated in the Drama club, Trivia club, sewing club, Art club, Scouting club, and led the Promotion center. • Trained over 3000 undergraduate students on soft skills, job hunting, and interview skills. • Volunteered to organize over 80 events where I led different groups with between 3 and 10,000 members. • Participated in the Drama club, Trivia club, sewing club, Art club, Scouting club, and led the Promotion center.

English Second Language Teacher

• 2008 - Jan 2012

• Teaching English as a second language as a part time job to 30 kids between 5 and 13 years old. • Planning interactive lessons for different ages groups to enhance reading and writing • Reporting every student’s performance after every class. • Teaching English as a second language as a part time job to 30 kids between 5 and 13 years old. • Planning interactive lessons for different ages groups to enhance reading and writing • Reporting every student’s performance after every class.