Rance Greene
Founder | Story Designer at needastory.com- Claim this Profile
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Bio
Veronica Budnikas
Once upon a time, I was an e-learning designer and developer creating learning experiences for my clients. While my projects were successful, I was looking for something to jazz things up, to add a bit of flair, a certain je ne c'est quoi—in short, to create more engagement. Little did I know the answer was encapsulated in one word: STORY. Rance’s Instructional Story Design workshop was out of this world good, as is his book of the same title. I now cannot even look at a piece of content without turning it into some kind of story for learning. Where I once saw bullet points, I now see dialogue. Where I once saw lists, I now see conflict. Where I once saw lack of context, I now see relatable characters with a desire to resolve conflict. Highly recommend Rance’s expertise to take your training to the next level of awesomeness!
Ryan Martin
I'm always on the lookout for fresh new ways to squeeze story into a learning experience — and more importantly, improve my efficiency at it. Well, what I discovered was a unique take on instructional storytelling, which allowed me to create a solution that was not only insanely practical, but also fun and easy to produce... Rance's Story Design workshop was enlightening, to say the least!
Ryan Panzer, CPTD
Rance presented a keynote at the Association for Talent Development's 2021 Virtual Conference. His message on humanizing virtual training through storytelling was well-received, a perfect message for these digitally distributed times. The presentation was an ideal blend of data, story, multimedia, and Rance's perspectives on the future of talent development. I couldn't recommend him enough for your next training meeting, conference, or webinar!
Veronica Budnikas
Once upon a time, I was an e-learning designer and developer creating learning experiences for my clients. While my projects were successful, I was looking for something to jazz things up, to add a bit of flair, a certain je ne c'est quoi—in short, to create more engagement. Little did I know the answer was encapsulated in one word: STORY. Rance’s Instructional Story Design workshop was out of this world good, as is his book of the same title. I now cannot even look at a piece of content without turning it into some kind of story for learning. Where I once saw bullet points, I now see dialogue. Where I once saw lists, I now see conflict. Where I once saw lack of context, I now see relatable characters with a desire to resolve conflict. Highly recommend Rance’s expertise to take your training to the next level of awesomeness!
Ryan Martin
I'm always on the lookout for fresh new ways to squeeze story into a learning experience — and more importantly, improve my efficiency at it. Well, what I discovered was a unique take on instructional storytelling, which allowed me to create a solution that was not only insanely practical, but also fun and easy to produce... Rance's Story Design workshop was enlightening, to say the least!
Ryan Panzer, CPTD
Rance presented a keynote at the Association for Talent Development's 2021 Virtual Conference. His message on humanizing virtual training through storytelling was well-received, a perfect message for these digitally distributed times. The presentation was an ideal blend of data, story, multimedia, and Rance's perspectives on the future of talent development. I couldn't recommend him enough for your next training meeting, conference, or webinar!
Veronica Budnikas
Once upon a time, I was an e-learning designer and developer creating learning experiences for my clients. While my projects were successful, I was looking for something to jazz things up, to add a bit of flair, a certain je ne c'est quoi—in short, to create more engagement. Little did I know the answer was encapsulated in one word: STORY. Rance’s Instructional Story Design workshop was out of this world good, as is his book of the same title. I now cannot even look at a piece of content without turning it into some kind of story for learning. Where I once saw bullet points, I now see dialogue. Where I once saw lists, I now see conflict. Where I once saw lack of context, I now see relatable characters with a desire to resolve conflict. Highly recommend Rance’s expertise to take your training to the next level of awesomeness!
Ryan Martin
I'm always on the lookout for fresh new ways to squeeze story into a learning experience — and more importantly, improve my efficiency at it. Well, what I discovered was a unique take on instructional storytelling, which allowed me to create a solution that was not only insanely practical, but also fun and easy to produce... Rance's Story Design workshop was enlightening, to say the least!
Ryan Panzer, CPTD
Rance presented a keynote at the Association for Talent Development's 2021 Virtual Conference. His message on humanizing virtual training through storytelling was well-received, a perfect message for these digitally distributed times. The presentation was an ideal blend of data, story, multimedia, and Rance's perspectives on the future of talent development. I couldn't recommend him enough for your next training meeting, conference, or webinar!
Veronica Budnikas
Once upon a time, I was an e-learning designer and developer creating learning experiences for my clients. While my projects were successful, I was looking for something to jazz things up, to add a bit of flair, a certain je ne c'est quoi—in short, to create more engagement. Little did I know the answer was encapsulated in one word: STORY. Rance’s Instructional Story Design workshop was out of this world good, as is his book of the same title. I now cannot even look at a piece of content without turning it into some kind of story for learning. Where I once saw bullet points, I now see dialogue. Where I once saw lists, I now see conflict. Where I once saw lack of context, I now see relatable characters with a desire to resolve conflict. Highly recommend Rance’s expertise to take your training to the next level of awesomeness!
Ryan Martin
I'm always on the lookout for fresh new ways to squeeze story into a learning experience — and more importantly, improve my efficiency at it. Well, what I discovered was a unique take on instructional storytelling, which allowed me to create a solution that was not only insanely practical, but also fun and easy to produce... Rance's Story Design workshop was enlightening, to say the least!
Ryan Panzer, CPTD
Rance presented a keynote at the Association for Talent Development's 2021 Virtual Conference. His message on humanizing virtual training through storytelling was well-received, a perfect message for these digitally distributed times. The presentation was an ideal blend of data, story, multimedia, and Rance's perspectives on the future of talent development. I couldn't recommend him enough for your next training meeting, conference, or webinar!
Credentials
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Project Leadership for Instructional Designers
The eLearning GuildMar, 2016- Nov, 2024 -
Storyboarding
The eLearning GuildMar, 2016- Nov, 2024 -
Designing Effective Learning Games
The eLearning GuildMar, 2015- Nov, 2024 -
Articulate Storyline
Training MagazineFeb, 2014- Nov, 2024
Experience
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needastory.com
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United States
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Education Administration Programs
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1 - 100 Employee
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Founder | Story Designer
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Feb 2016 - Present
You're a leader who wants your messaging to stick with employees and stir them to action. You're an entrepreneur struggling to communicate your value proposition. You're a consultant or talent development professional who recognizes the power of stories for training, but are struggling to design the right story for your audience. Needastory.com meets you where you are with practical business, marketing and training solutions that are story-based. Move your audience to action. Email rance@needastory.com to request a Storytelling Workshop for Leaders, one-on-one coaching or to book him to speak to your organization about the power of story-telling.
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ATD Dallas
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United States
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Professional Training and Coaching
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1 - 100 Employee
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Director, Governing Board
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Jan 2021 - Dec 2021
If you are driven to change your organization for good, you've found home. ATD Dallas is empowering people just like you to do what they love most: develop talent. Welcome to Dallas, the Talent Development Capital of the World.Join us: http://www.dallasastd.org
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President
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Jan 2019 - Dec 2020
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Executive Board Member Professional Development
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Jan 2018 - Dec 2018
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VP Special Interest Groups
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Jan 2017 - Dec 2017
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Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas
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United States
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Hospitals and Health Care
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700 & Above Employee
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Sr Performance Consultant
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2009 - Jun 2021
The story-telling platform Rance created completely transformed training and communications for the Ethics & Compliance Department. Their award-winning courses win the hearts and minds of HCSC’s 22,000+ employees who receive E&C Department's products every year. • Significantly increased KSA of employee population for Ethics & Compliance performance objectives by 5% for both training and communications initiatives• Increased manager KSA to perform Ethics & Compliance performance objectives through the creation of a manager training platform, a multi-year project that equips managers to handle employee concerns, facilitate discussions on ethical issues and set expectations for team members• Successfully moved stakeholder mentality away from “check-the-box” to co-creation of content, which has been key to successful creative design solutions• Established trust and collaborative buy-in with both in-house and external developers and artists to develop courses that continue to push creative bounds for maximum impact• Increased manager engagement with Ethics & Compliance through monthly virtual training for 90 Ethics & Compliance Ambassadors• Increased employee engagement by forming and directing The Ethics Act, a group of volunteer employee actors who play the characters in training and actively provide feedback regarding company culture• Increased employee engagement with the Chief Compliance Officer and Investigations through animated video and other innovative communications• Provides ongoing internal consulting on training and communications design for Marketing University and Enterprise Risk Management
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Associate Pastor
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2006 - 2008
Director of Youth, Drama and Children's ministries in a community church. Trained volunteer staff. Oversaw outreach programs. Taught weekly in large and small groups.
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Creative Director
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2000 - 2006
Times Square Church is a vibrant congregation in the heart of New York City, with over 8,000 attendees. Rance supervised and trained a staff of over 200 volunteer instructors, who worked with 2,500 children from over 100 nations, five times a week. Also led all programs and projects for the ministry that involved the arts, from domestic and overseas outreaches to programs that offered personalized one-on-one instruction in music for inner-city children. Mentored leaders, wrote and directed full-scale plays and musicals, led overseas missions teams.
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Education
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The Ohio State University
Master’s Degree, Choreography -
Appalachian State University
Bachelor’s Degree, Theatre Arts