Rana Koryem

Marketing Manager at BOOST Consulting and Training
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Contact Information
us****@****om
(386) 825-5501
Location
Cairo, Egypt, EG
Languages
  • English Full professional proficiency
  • French Limited working proficiency
  • Arabic Native or bilingual proficiency

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5.0

/5.0
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Emad Fouad CISCM

Best of the best

Ehab ElFeky

Rana is an exceptional leader and talented marketer with creative and supportive mindset I believe Rana would be a strong assist for any corporate she would belong to and would embrace its culture and work environment and add high business value

Anne-Lyse Douchet-Wiessler

Working with Rana was a pleasure, always professional and very helpful !

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Experience

    • Egypt
    • Pharmaceutical Manufacturing
    • 400 - 500 Employee
    • Customer Experience & Public Relations Manager
      • Dec 2021 - Aug 2022

      Customer Experience : • Manages the Process/Continuous improvement to support Customer Satisfaction and Quality. • Manages cross functional teams, implements operational technique and performs activities aimed both at monitoring a process and at eliminating causes of dissatisfaction for the whole company. • Identifies the dissatisfaction & satisfaction drivers from the customer satisfaction surveys and any other feedback available, drills down to root causes and monitors improvement plans . • Ensures specific issues are promptly managed, builds and shares analysis of the key satisfaction and loyalty driver and drives improvement actions. Public Relations & Communications : • Manages objectives, themes, targets, budget, tools, media, indicators with the Marketing Manager and Suppliers. • Supervises compelling communications brief, highlighting customer benefits and key differentiators compared to competitors (clear UVP). • Manages the development of all communications programs on time and on budget, at the highest quality level. • The Media can be PR, event, social media, direct marketing, Press , Media Production etc. • Understands and analyzes the customers/supplier business, needs & requirements, as well as the “value chain” of all the players , in order to recommend service application and/or service solution to improve customers’/supplier profitability while gaining a competitive advantage. Show less

    • Egypt
    • Insurance
    • 100 - 200 Employee
    • Corporate Account Executive
      • Mar 2021 - Dec 2021

      Customer Experience : • Facilitate a customer-centric company culture. • Work on client retention and increasing it's life time value. Provide professional after-sales support to enhance the customers’ dedication. B2B Selling Agreements : • Manage the entire sales cycle starting from finding a client to securing a deal. • Collaborate with team members and members of other departments on different commercial and product development aspects. • Present products and provide customized solutions to prospective clients in different sales channels and segments. • Negotiate agreements and keep records of sales and data through designing of different dynamic dashboards and reports. Data Analysis : • Review past sales data to determine trends in productivity and product needed development areas. • Gather and analyze data in order to understand problems and address them proactively. • Evaluate third-party data to determine best practices for company success. • Present actionable information and insights to team members and management. Pipeline Management : • Building pipeline with prospect companies and current clients through expansion, by setting meetings with HR/BD and other Line of Business department leaders. • Managing sales pipeline on long term vs short term goals. Show less

    • United Arab Emirates
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Senior Business Development Executive
      • Mar 2019 - Dec 2021

    • Business Development Executive
      • Apr 2017 - Mar 2019

      Initially worked to follow up business opportunities aligned with last industry trends. Focused efforts and key achievements included but not limited to:• Tender Management: Devised the tender strategy that harnessed relationship and stakeholder management that successfully resulted in winning businesses.Customer Management: • Using relationship and communication skills to influence and win contracts.Channel Management:• Maintain relationships with new clients in different sectors.Knowledge Reuse: • Set up knowledge and data base for sales, marketing and tender response activities.Requirements Gathering: • Documented functional, business and request specifications of client needs.Clients: • Government of Dubai, ADNOC , Dubai Police , Dubai Municipality , RTA, Judicial Department , Gasco , Dubai Courts , ADMA, Al-Rajhi Bank Show less

    • Business Development Manager
      • Nov 2020 - Mar 2021

      Responsible for coordinating resources, implementing strategies and generating business and sales opportunities. Worked closely with vendors and distributors to gain optimal technical and commercial offer. Relationship management: • Develop and maintain contacts with EC targeted communities (Clients, Customers, Vendors, Distributors, Suppliers and Consultants). Business Partner Management: • Sought out and developed relationships with new partners leading to entry into new markets generating revenues in addition to existing ones. Standards: • Kept up-to-date and drove 'best-of-breed' EC Telecomm last offers and practices across the clients. Employee Relations: • Developed employee engagement programs to increase their productivity whilst also aligning them to organizational goals and objectives. Implementation: • Gathered and elicited customer requirements; defined scope and liaised with key subject matter experts. Further collaboration focused on detailing specifications, coordinating project activities. Show less

    • Egypt
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Business Development Manager
      • Jun 2020 - Dec 2020

    • Egypt
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Senior Business Development Executive
      • 2019 - Apr 2020

      Responsible to identify opportunities to deliver enhanced value around service, reliability, efficiency, sustainability and connectivity for our customers aligned with ISP’s strategic goals. Coordinated to cover the entire lifecycle of the project across multiple stakeholders. Research and Development: • Improve organization market position and achieve remarkable financial growth through studying all available adjacent and screen it to grasp the most profitable opportunities. • Study and map all new technicalities, digitalization and solutions which support sales, commercial, operations and financial arms through full market business analysis and benchmarking related to either developing a new theme/solution/program or enhancing existing one. • Discover, study and analyze all business development opportunities through Business intelligent system, customer experience module and comparative studies to initiate, prepare, plan, execute and deliver post launching of all new initiatives. • Study internal business gaps that hinder the progress of any project to provide a clear gap analysis with solid recommendation for the solution. Documentation and Reporting: • Develop all needed reports to be submitted to the direct managers. • Provide white papers and/or business cases for all new initiatives to be able to document and communicate it. Project Management : • Design, implement and monitor PM tools through (Balanced Scorecards (BSC) and Scorecards) to enable employees clearly understand the goals of organization identifying how each level of authority up till individual base; contributes in the achievement of strategic objectives in line with HR. Main Projects: • Loyalty Program, Balance Scorecard, Surveying Program, Business Continuity, ISP-Digital Transformation. Show less

    • Egypt
    • Real Estate
    • 1 - 100 Employee
    • Business Development Executive
      • Jan 2018 - Mar 2019

      RM is a real estate marketing company affiliated to HCCD. Responsible to Selling products and services provided by the business. Networking with related businesses and fostering B2B relationships. Focused efforts and key achievements included but not limited to: Stakeholder Engagement: • Influenced and gain support from HCCD and Housing and Developing companies to proceed with the implementation of marketing strategies of their products. Market Research: • Delivered a detailed market research in Beni-Sueif. Quality: • Building new processes and setting standards for efficient work process and quality assurance, compliant with ISO standards. Product Demonstrations: • Led product demonstrations and related events to key targeted audience including Industrial entities, Embassies, Investors. Customer Experience: • Ensure best outcomes for clients and organization by clearly defining the best deals and agreements options, one of the projects. Clients: • Maadi, Heliopolis Co. For Housing & Development, El-Nasr, EGYCO, Hassan Allam, El-Shams. Show less

    • Egypt
    • Retail
    • 200 - 300 Employee
    • Brand Manager
      • May 2015 - Jun 2017

      Managed a number of exclusive brands. Fulfill business requirements. Worked with scientific team for distribution plans. Identified new strategies for marketing activities. Key achievements not limited to: Brand Management and Registration: • Rolled out marketing strategies and trainings to promoters that drove an increase of 45% in sales from new and existing customers. • Registering and upgrading products according to M.O.H regulations Crisis Management: • Took on two brands that were in crisis, delivering successful outcomes for supplier and company. Customer Success : • Developed customer events with innovation workshops offering proactive and reactive solutions to solve specific pain points increasing customer retention rate by 5 % and thus revenues. Brands: • Placentor, Leoner Greyl , High-tech , Frei , Ideal . Show less

    • Egypt
    • Insurance
    • 100 - 200 Employee
    • Bank Assurance Agent
      • Jul 2014 - Sep 2014

      • Develops base for long-term sources of clients by using referrals, occupational, and special-interest groups to compile lists of prospects. • Approaches potential clients by utilizing mailings and phone solicitation; making presentations to groups at company-sponsored gatherings; speaking publicly to community groups on the subject of financial well-being. • Determines clients' particular needs and financial situations by scheduling fact-finding appointments; determining extent of present coverage and investments; ascertaining long-term goals. • Develops a coordinated protection plan by calculating and quoting rates for immediate coverage action and long-term strategy implementation. • Obtains underwriting approval by completing application for coverage. • Completes coverage by delivering policy; planning future follow-up visits and evaluations of needs. Show less

Education

  • The British University in Egypt
    Bachelor of Science (BSc), Economics
    2009 - 2014
  • Paris ESLSCA Business School
    Master of Business Administration - MBA, Global Management and Competitive Intelligence
    2016 - 2018
  • The American University in Cairo
    Professional Post Graduate Sales Management Diploma
    2015 - 2016
  • The American University in Cairo
    Diploma, Total Quality Management
    2018 - 2019
  • Maadi Canal School
    High School Diploma
  • Paris ESLSCA Business School
    Certificate, Digital Marketing
    2023 - 2023

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