Experience

Feedback Market Research (MENA)

• United Arab Emirates
• Market Research
• 1 - 100 Employee

• Unit Director

  • Nov 2021 - Present

   Head and manage a team executing both quantitative and qualitative projects – in the Middle East and Gulf region  Responsible for the complete design, organization and execution of market research projects in multiple industries  Translate business problems into concrete and feasible research projects, support companies to translate their business objectives into research objectives  Generate insightful reports based on the analysis made by the researchers and based on both quantitative and qualitative studies  Present recommendations to customers and organize creative customer workshops in which we, together with the customer team, convert insights and recommendations into concrete action plans  Identify and actively initiate business opportunities with both existing customers and prospects as part of business development  Draft and present strong proposals to customers addressing their different needs after full understanding of their respective industries  Manage an existing portfolio of accounts, and actively work on acquiring new accounts  Develop and maintain effective relationships and networks with key stakeholders involved in the research process  Keep up to date and identify opportunities in key developments in research practices in terms of innovation and digitalization of the different process and methodologies  Design strategies and business processes for different stakeholders (internally and externally) to ensure smoothness of doing business



AXA

• France
• Insurance
• 700 & Above Employee

• Insights and Innovation

  • Oct 2019 - Oct 2021

   Analyze health care and insurance industries’ performance, competitors’ strategies, and innovative market trends to develop macro analytics and dashboards supporting top management with forward thinking formulation of business strategies.  Create industry insights strategy, develop and implement roadmaps  Analyze consumer and market data trends quantitatively and qualitatively to derive relevant insights and drive business decisions.  Develop and roll out all customer analytics initiatives/projects providing detailed and concrete insights on user experience and customer satisfaction.  Analyze internal, external (FRA) data and mega economic trends for forecasting and strategic decision making  Manage the end-to-end alliances and business partnerships with different research agencies and validate outcomes at different project milestones to ensure research projects are running efficiently and effectively.  Screen, evaluate and select potential innovative solutions and trends in the health-tech and insurance-tech domains to provide a differentiated insurance proposition that is ahead of the market.  Conduct and facilitate ideation sessions and brainstorming workshops to derive new approaches for a more customer centric business strategy.



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• CFI Consumer Insights

  • Mar 2017 - Mar 2018

  - Provide consumer and market data analysis to various stakeholders and top management. - Lead all consumer related studies; U&A, brand equity, Innovations & Concept testing, early brand evaluation, early pack evaluation, concept co-creation, marketing campaign evaluation, pricing, BASES. -Manage several research agencies, and working closely with them, to create real partnerships, add value & arrive at efficiencies. - Monitor the research budget and spotting enablers to make room for savings. - Conduct research trainings and workshops for marketing and sales teams. - Work closely with Nielsen team on reaching best understanding of the retail audit data and how to best utilize it given the quality limitations. - Analyze internal data and mega economic trends to forecast sales. - Responsible of all data input required for building the annual operating and 5 year strategic plans.



Sagaci Research

• Kenya
• Market Research
• 100 - 200 Employee

• Senior Project Manager

  • Jan 2016 - Mar 2017

  - Developing proposals to meet client expectations for different African countries- Managing multi country projects in different industries from kick-off to delivery- Ensuring smooth launches for projects including budget formulation and control, training designs and delivery, etc.- Managing project managers in big multi-country projects for smooth completion of fieldwork- Market valuation and sizing, forecasting and assessment of potential markets- Analyzing research and fieldwork outcomes for insight extractions- Report writing to provide clients with full market landscape

• Project Manager

  • Jan 2012 - Dec 2015

  - Performing desk research and initial macro and microeconomic research- Designing questionnaires for both qualitative and quantitative research needed- Managing project field work and data collection, including training agents and managing them in different African countries- Conducting in-depth analysis for a better understanding of full market landscapes through rigorousquantitative and qualitative research across the African continent- Projecting and forecasting sector market size and demand based on quantitative analysis- Constructing project reports and presentations



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Client Service Analyst

  • Oct 2009 - Nov 2011

  - Meeting with clients to negotiate and agree on research projects- Planning, developing, and implementing research strategies and objectives.- Performing the whole marketing research process steps- Project management; clearly articulating project scope and objectives, meeting deadlines, time management, contingency planning, and tracking / monitoring procedures.- Experienced in both quantitative and qualitative research

• Trainee, Client Service

  • Oct 2009 - Mar 2010

  - Assisting Executives in presentations, questionnaires and proposals- On the job training and shadowing managers to learn different skills.- Developed my analytical skills by working on different projects with manager's supervision