Experience

The Ritz-Carlton, Dubai
• United Arab Emirates
• Hospitality
• 100 - 200 Employee
• Director of Marketing and Communications

  • Aug 2022 - Present


Ajman Saray, a Luxury Collection Resort

• United Arab Emirates
• Hospitality
• 100 - 200 Employee

• Director Of Marketing And Public Relations

  • Apr 2021 - Aug 2022

  Develops, implements and manage the marketing activities for all hotel facilities including F&B, Spa, Catering, Recreation, etc., so as to increase competitiveness and awareness in the market, as well as to assist the achievement of target sales and revenue generation. Develop, establish and maintain marketing strategies to meet hotel objectives. Effective management of the marketing, advertising and promotional activities of the organization; annual hotel’s overall marketing and strategic planning. * Develop, propose, implement the brands’ short and mid-term plans, taking into consideration the company’s overall strategy, market trends, opportunities for growth, to enhance market presence and assist in achievement of revenue. * Undertake new venue concept launches or re-launches * Handling of budget, identify cost saving opportunities and implementation of corrective actions * Client development activities and special events * External and internal communications and public relations efforts * Develop content, planning and managing for the social media presence and managing property social media pages, platforms, website and corporate platforms. * Being responsible of F&B marketing activities, promotions, PR events, new launches and social media platforms * Prepare and distribute monthly and quarterly reports, and monthly news and press releases * Handle media relations outreach efforts, including pitching ideas and events, interview facilitation, and media tours. * Coordinate on-property visits from media. * Monitor media coverage and other external factors to identify potential or actual problem areas and opportunities. * Manage media relations and public relations * Source financial sponsorship for the hotel and its various facilities. * Manage and handle social media accounts * Creating and executing F&B marketing campaigns to increase revenue Show less



The Nile Ritz Carlton, Cairo

• Egypt
• Hospitality
• 100 - 200 Employee

• Marketing Communications Manager

  • Oct 2016 - Apr 2021

  "The Nile Ritz-Carlton" was with no doubt a successful journey that I am truly honored to share. I worked so passionately in positioning the property taking over tough competition that has been rigidly leading the market for many years prior. My efforts included: • Introducing innovative F&B concepts for 9 dining outlets with strong ROI e.g: 60% YOY •Launching a powerful social media platform from scratch reaching 90K organic followers with strong engagement and reach becoming the benchmark in the market • Striking public relations efforts and brand storytelling with International, regional and local A-List celebrities and influential public figures e.g: "Mohamed Hadid, Will Smith, Fredrik Sewell etc..." Organizing events that buzzed the market and created word of mouth • Developing creative culinary initiatives generating great revenues and awareness e.g: "The Good Life - 5 day culinary festival" • Mastering storytelling by creating authentic local and regional brand campaigns • Developing successful events campaign to promote weddings generating massive bookings in slow moving month "e.g: Win a Diamond : 9 Million in revenue" • Achieving the highest nonpaid press, print and social media coverage across Marriott International worldwide during my first year of joining. And more... Show less



Juhayna Food Industries

• Egypt
• Food and Beverage Services
• 700 & Above Employee

• Juice Category/Brands Manager

  • Jan 2013 - Jun 2016

  - Develops, implements and controls the marketing activities for the juice category to increase competitiveness and market shares, as well as assist in the achievement of sales volumes. - Develop, propose, implement the brands’ short and mid-term goals, taking into consideration the company’s overall strategy, the market trends, needs and opportunities for growth. - Develops and ensures the accurate execution of the marketing plans for the products assigned, to support the sales departments to achieve market share and products’ volume goals and enhance the competitiveness of the brands in the market - Develops market research and analysis, identifying the effectiveness of the marketing activities and market status of the assigned products to assess the effectiveness of the promotion plans and provides adjustments whenever required. Works closely with the Sales Director for the - Evaluates the effectiveness of the current products packaging, proposing modifications or changes, to meet market trends and competition challenges. - Ensures the accurate execution of the marketing plans, providing guidance to my subordinates and closely follow-up the budget compliance of all marketing activities, in order to support the achievement of goals and apply modifications to marketing plans, thus achieving alignment to budget and targets. -Identifies opportunities and market needs for further growth and expansion and the need for a new product. Provide all products’ characteristics, including packaging, to the Manufacturing department and work closely with them for the development of the product according to market trends. -Undertake the design of new products’ launches or re-launches activities and develops new and innovative ideas for the expansion and introduction of the products into the market. While ensuring the accurate implementation of the plans and follow-up their effectiveness, to adjust the marketing activities whenever is necessary Show less



Royal Ceramica

• Wholesale Import and Export
• 1 - 100 Employee

• Marketing Brand Manager

  • Feb 2012 - Jan 2013

  Develop & execute the organization’s annual strategic marketing plan and responsible for executing projects and initiatives that support the short-term marketing strategy. Supervision and management of all ATL & BTL marketing and advertising activities of the organization; Facilitate sales driving instore activities to raise client satisfaction through effective marketing and client services programs and activities. • Manage the Marketing Annual Plan and Budget Spending in alignment with other functions (i.e. Demand and Supply Section, Sales, & Production) to ensure sustainable growth in line with the company strategy. • Assist in setting the vision, positioning, marketing strategies for the Brand – e.g. Pricing, Media, Promotion strategies along with the marketing director • Develop and implement new product launches and promotions in coordination with R&D, Production, & Finance; measure success of launches and draw conclusion for future assortments and promotions • Develop and lead the execution of brand plan activities (Advertising, activations, POS, ... etc) & modify activities according to business needs and brand performance while monitoring that brand guidelines and budget are adhered to. • Lead market research efforts (qualitative and/or quantitative) to understand consumers’ perception and behavior and formulate effective marketing strategies to ensure their brands receive maximum visibility and perform better than their competitors. • Effectively select the right suppliers, particularly the creative and research agencies and then take a lead in managing the relationships in ways that enhances business. • Conduct Market Visits to get traders’ feedback and follow up on product’s availability and visibility. Show less



Fairmont Heliopolis & Towers, Cairo

• Egypt
• Hospitality
• 1 - 100 Employee

• Deputy Director of Marketing

  • Sep 2009 - Feb 2012

  To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization; direct firm’s overall marketing and strategic planning programs and corporate communications. Facilitate client development through marketing and client services programs. Duties and responsibilities include: • Design, implement, and facilitate annual marketing plan for the firm. • Organize and implement client relations including:  Client development activities  Special events • Oversee corporate communications activities through Communications Coordinator including:  External communications  Internal communications  Public relations efforts  Oversee firm’s electronic marketing efforts including supervision of Web site design and maintenance.  Liaison with media and advertising  Coordinate the successful launch of several key product lines.  Train and develop the talents of the marketing team  Identify and execute branding opportunities including events and promotional giveaways, teaser campaigns and other marketing activities.  Conduct the planning, coordinating and execution of client events  Maintain contact with existing clients and establishing new relationships by telephone contact and in person visits  Manage and coordinate all marketing, advertising and promotional activities  Conduct market research to determine market requirements for existing and future products  Analysis of customer research, current market conditions and competitor information  Develop and implement marketing plans and projects for new and existing products  Determine and manage the marketing budget  Deliver marketing activity within agreed budget Show less



Arab Business Machine (ABM), Apple Sole Distributors in the Middle East

• Business Development and Marketing Manager-Special Accounts

  • Apr 2008 - Jul 2009

  • Develop the sales and marketing strategy for Business, Education, and Healthcare channels • Generate new leads for resellers and retailers • Identify specific customer opportunities and address them with our brand • Key priorities include the development and execution of sales objectives and strategies through direct efforts • Offer coaching for prospective client meetings, presentations, etc • Work with regional offices on designing and implementing prospect and client contact systems • Identify and qualify prospects • Understand complex sales strategies • Generate sales calls and maintain a qualified backlog of opportunities • Possess relationship building and closing skills • Efficiently work independently and within a team Show less



Media Direction OMD

• Poland
• Advertising Services
• 1 - 100 Employee

• Executive Media Planner

  • Apr 2007 - Apr 2008

  • Evaluate sand appoint media agencies • Create an effective media plan to support brand development strategies • Maintain and build relationships with media representatives • Develop high quality briefs for agencies, in line with brand strategy and standards • Evaluate media plans from agencies to deliver on target • Analyze and present media plans to clients • Execute media buys • Conduct past analysis of media performance • Monitor budgets, spending and industry trends • Strategic planning and placement of all clients’ projects • Establish appropriate strategic media plans and media budgets for clients • Assist in preparation of presentation materials, media plans and/or grids or full media proposals • Provide day-to-day management of assigned accounts; ensure that client campaigns, reports and projects are functioning appropriately and delivered accurately • Day-to-day management of advertising campaigns to stay within budget requirements • Serve as liaison between client and all internal departments for the tactical execution of all campaigns • Accurately set up client campaigns based on deliverables. • Provide regular status reports to Account Director and Client regarding the status of all key initiatives • Ensure the accuracy of client invoices for all services. • Maintain a thorough knowledge of Search Engine Marketing & Media; the ease of answering questions regarding capabilities and product offerings • Collaborate with Account Director to develop innovative solutions to problems. Show less



Arab Bank

• Jordan
• Banking
• 700 & Above Employee

• Customer Relationship Officer

  • Jul 2006 - Apr 2007

  • Review and finalize bank correspondence, including handling confidential bank statements and checks • Analysis and breakdown of problems existing with incorrect information • Work with supervisor on other administrative tasks • Handle customer inquiries and complaints • Promote full range of company products and services • Handle all after sale services and follow-up orders • Focus on total customer satisfaction by pre-sales calls and follow-ups • Maintain good client interaction and relation Show less