Rana Deraz

Regional Social Media Content Strategist at World Food Programme
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Contact Information
us****@****om
(386) 825-5501
Location
Cairo, Egypt, EG
Languages
  • Arabic Native or bilingual proficiency
  • English Native or bilingual proficiency
  • German Limited working proficiency
Skills

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Bio

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Credentials

  • Marketing for Social Change
    LinkedIn
    Jul, 2021
    - Oct, 2024
  • Designing Emotion: How to Use Design to Move People
    LinkedIn
    Aug, 2020
    - Oct, 2024
  • Telling Stories with Data
    LinkedIn
    Aug, 2020
    - Oct, 2024
  • Level 1 Coaching
    ISA
  • Level 1 Coaching 7-a-Side
    World Rugby

Experience

  • World Food Programme
    • Italy
    • Non-profit Organizations
    • 700 & Above Employee
    • Regional Social Media Content Strategist
      • Sep 2021 - Present

      • Creating the content strategy for the regional social media platforms and ensuring that it is alignedwith WFP’s marketing goals and branding guidelines• Curating and creating content calendars for 5 regional social media channels• Supporting country offices in creating their social media strategies and content• Conducting field missions across the MENA region to capture stories and package theminto content• Collecting, analyzing, and converting data into useful insights to constantly improve ourcontent’s performanceHighlight:Produced and curated a total of 4660 posts, with a total of 178,000 followers increaseacross all platforms, and a 309% average increase in engagement.

    • Regional Social Media Content Creator
      • Aug 2020 - Aug 2021

      Created regional and global social content and managed the content calendars of 5 social mediachannels including graphic design, copywriting, videography, and video editing.

  • CARE Egypt
    • Egypt
    • Non-profit Organizations
    • 1 - 100 Employee
    • Communications Officer
      • Jul 2019 - Jun 2020

      • Produced written communications products including human interest stories, articles, talking points and press releases• Supported the programme teams in the development of products such as branded publications and documentary films• Created content and managing the social media platforms of CARE Egypt

    • Field Supervisor
      • Aug 2018 - Jul 2019

      Project: Leadership, Empowerment, Access and Protection in Crisis Response (LEAP)• Implemented vocational training workshops for 570 refugees and assisting in the employment of almost 20% of them• Launched and branded Al Mashgel as a production unit for refugees, creating traditional womenswear collections with contemporary designs• Handled the communications of the project including social media content creation, digital marketing of Al Mashgel and gathered and wrote human interest stories about the refugees of Al Mashgel

  • Aspire Training Solutions
    • Egypt
    • Business Skills Training
    • 1 - 100 Employee
    • Project Officer
      • Apr 2016 - Aug 2018

      • Lead the She Got Game Program in Egypt, a program that empowers young, marginalized girls and promotes gender equality through sports, in partnership with the International Sports Alliance• Launched a social media campaign promoting using sports as a tool for girls’ empowerment• Implemented the sports-for-development component of UN Women’s Safe Cities project, to promote using sports as a tool for change in three marginalized communities• Designed and delivered experiential learning based capacity building programs for projects with UN agencies, international non-profits, and local grassroots organizations• Lead the department's business development with a proposal hit rate of 80%

  • Engineeius
    • Canada
    • Education Administration Programs
    • 1 - 100 Employee
    • Instructor
      • Jun 2015 - Aug 2016

      Taught several STEM courses including: Robotics, Building Bridges, and Renewable Energy to children aged between 5 and 14 years old and mentored new instructors, ensuring the courses are delivered in the STEM method and 21st century skills are instilled. Taught several STEM courses including: Robotics, Building Bridges, and Renewable Energy to children aged between 5 and 14 years old and mentored new instructors, ensuring the courses are delivered in the STEM method and 21st century skills are instilled.

  • In The Zone Sports
    • Egypt
    • Spectator Sports
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Jul 2013 - Dec 2013

      Created a digital marketing campaign for ELFIT Festival Vol. 1. and managed day-to-day content and digital marketing for several clients in the sporting industry. Created a digital marketing campaign for ELFIT Festival Vol. 1. and managed day-to-day content and digital marketing for several clients in the sporting industry.

Education

  • The American University in Cairo
    Master's degree, Middle East Studies
    2020 - 2022
  • The German University in Cairo
    Bachelor's degree, Pharmacy and Biotechnology
    2010 - 2015
  • Al Hussan International Academy, Saudi Arabia
    IGCSE
    2007 - 2009

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