Experience

Manufacturers Association of Israel (MAI)

• Israel
• Government Relations Services
• 1 - 100 Employee

• Director Of Communications and Marketing

  • Jul 2019 - Present



The Israel Museum, Jerusalem

• Museums, Historical Sites, and Zoos
• 100 - 200 Employee

• Marketing Director

  • Feb 2015 - Jun 2019

  Managed the Museum’s entire marketing and positioning operations in Israel and abroad. Managed 25 employees and a budget of approximately ILS 6M (~$1.7M) Increased the number of visitors to the Museum by 20% year-over-year without increasing the marketing budget. Drastic reduction of tens of percentage points in expenses through re-negotiating with suppliers and adoption of orderly work processes, without compromising service. Entrenched digital operations, reaching wider audiences on a smaller budget. Through the development of new products we managed to reach new audiences that had formerly shunned the Museum – Escape Room for families, a gay tourism route, and more. The Development of products such as a route for Christian pilgrims, the tour-guides club, a Mandarin audio guide and more led to an increase of 40% in Museum entries in the segment, compared to a 25% increase in incoming tourism to Israel over the past year. Show less



Ministry of Environmental Protection

• Israel
• Government Administration
• 200 - 300 Employee

• Ministry Spokesperson

  • Mar 2012 - Feb 2015

  Managed the entirety of the Ministry’s media activity, directed branding, led campaigns to change behavior patterns, advised the Director General and the Minister, managed media crises. Managed the “Plastic Bag Law” campaign and created the public atmosphere that enabled its passage in the Knesset. Employee Excellence Award in 2013, for management of the publication of the polluting companies list, and in 2014, for media management of the Arava oil spill disaster. Managed the entirety of the Ministry’s media activity, directed branding, led campaigns to change behavior patterns, advised the Director General and the Minister, managed media crises. Managed the “Plastic Bag Law” campaign and created the public atmosphere that enabled its passage in the Knesset. Employee Excellence Award in 2013, for management of the publication of the polluting companies list, and in 2014, for media management of the Arava oil spill disaster.



Israel hayom

• Tel Aviv District

• Editor and Correspondents Coordinator

  • 2010 - 2012

  Edited content in the newspaper’s news section, coordinated between reporters and the newsroom. Edited content in the newspaper’s news section, coordinated between reporters and the newsroom.



Minister of Culture and Sport, Israel

• Tel Aviv District

• Press Consultant

  • 2009 - 2010

  Promoted the Minister’s work in a wide array of media outlets and managed media crises Promoted the Minister’s work in a wide array of media outlets and managed media crises



channel 10 news

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Education Correspondent

  • 2005 - 2009

  Worked under stressful conditions, meeting challenging deadlines. Provided ongoing coverage of education issues alongside coverage of national events such as the Second Lebanon War and Operation Cast Lead. Some of my reports led to State Ombudsman inquiries. Worked under stressful conditions, meeting challenging deadlines. Provided ongoing coverage of education issues alongside coverage of national events such as the Second Lebanon War and Operation Cast Lead. Some of my reports led to State Ombudsman inquiries.