Experience

Credito

• Israel
• Financial Services
• 1 - 100 Employee

• Chief Executive Officer & Co-Founder

  • Feb 2017 - Present

  BUILT FINTECH STARTUP VALUED AT $200M WITHIN 5 YEARS – Built from the ground up a firm with 65 employees and $3B of credit products portfolio by creating the business infrastructure (e.g., Operations, R&D, Product, Legal, Customer Success), developing a scalable technology and establishing strategic partnerships, to support a projected growth of 5X by 2027.PRODUCT MANAGEMENT – Created a platform leveraging proprietary technologies (i.e., AI/ML algorithms creating risk profiles with high-level accuracy) and automated the loan process (e.g., mortgage) from A to Z, decreasing the timeline from 1-2 months (through traditional banks) to 1 week through the platform, resulting in a significant market share within 2 years.INVESTOR RELATIONSHIPS AND PARTNERSHIPS – Developed strategic relationships with investors and key partners (e.g., financial institutions, insurance companies, banks), resulting in business opportunities providing an unfair advantage in the marketplace.EMPLOYEE-CENTRIC ENVIRONMENT – Designed an employee-centric environment with a culture of agility and collaboration to enable the company’s rapid expansion, resulting in mentorship programs, systems to provide constructive feedback across all layers and functions, and growth opportunities.

• Investment Committee

  • Jan 2020 - Present



Credito Investment Fund for Purchasing Groups

• Tel Aviv, Israel

• Managing Partner & Co-Founder

  • Jul 2019 - Present

  ESTABLISHED AN INVESTMENT FUND – Raised $250M from leading financial institutions and invested across some of the largest construction projects in Israel in bridge loans and house purchasing groups. OPERATED THE FUND – Built a team of 15 and led operations (e.g., planning and executing the investment strategy, managing investment funds, and maintaining investor relations), resulting in the deployment of the investment potential at maximum capacity. INVESTOR RELATIONS – Developed and maintained relationships with current and prospective investors to elevate the brand reputation, resulting in strategic partnerships (e.g., co-investment opportunities).



Israel Defense Forces

• Israel
• Armed Forces
• 700 & Above Employee

• Deputy Company Commander (Reserve)

  • Sep 2001 - Apr 2022

• Platoon Sergeant Commander

  • Mar 1998 - Sep 2001



Applied Materials

• United States
• Semiconductor Manufacturing
• 700 & Above Employee

• Sr. Manager, Product Management

  • Jan 2014 - Feb 2017

  DISRUPTIVE TRANSFORMATION – Obtained the buy-in from the Senior Leadership Team of Applied Materials to pursue a bolder vision and redefine the strategic roadmap, re-allocating resources to win the largest global customer (TSMC) through a strategy requiring the creation of new product lines and services, PRODUCT MANAGEMENT – Led a P&L, a product management team of 3 and 20+ dotted lines (engineers, physicists, salespeople), developing relationships with executives at key accounts across the globe (USA, Japan, Taiwan, Singapore) to identify unmet needs, and to develop new technologies/products from concept to launch (e.g., developed a new generation of metrology hardware and software).AWARD FOR CULTURAL IMPACT – Built a culture of collaboration and inclusion to break silos across functions and create a dialogue across the layers at Applied Material and with customers (e.g., organized sports events and team building initiatives), leading to the recognition by Applied Material’s GM of the Inclusive Leadership Award out of 1,200 employees.

• Product Manager

  • Oct 2012 - Jan 2014

  PRODUCT INNOVATION FROM CONCEPT TO LAUNCH – Developed a new generation of AI/ML-based software for high-performance measurement applications, owning the product roadmap and its execution, resulting in the shipping of 20+ products and 1 patent.EXPANSION INTO NEW MARKETS – Identified new opportunities by driving strategic marketing initiatives and created a go-to-market strategy to expand Applied Material’s footprint to a new segment (SMB customers), executing it with a team of 4 (e.g., led pre-sales activities).

• Product Specialist

  • Oct 2008 - Jan 2014



Biopharmax Group Ltd.

• Israel
• Biotechnology Research
• 1 - 100 Employee

• Process Engineer

  • Oct 2007 - Oct 2008