Marketing Strategist

• Dec 2022 - Present

Marketing Manager

• Apr 2022 - Nov 2022

• Lead and manage a successful team of social media, media buying, graphic design, content writing, and marketing interns • Develop, implement, and execute strategic marketing plans for the entire organization and deploy successful marketing campaigns from ideation to execution • Designing and overseeing all aspects of the digital marketing department including our marketing database, online ads, and events • Developing, planning, and monitoring campaign budgets • Maintaining our social media presence across all digital channels • Preparing accurate reports on our marketing campaign’s overall performance • Coordinating with advertising and media experts to improve marketing results • Evaluating important metrics and KPIs that affect our websites traffic, service quotas, and target audience • Collaborate with agencies and other vendor partners • Working with the marketing team to brainstorm new and innovative growth strategies • Create marketing strategy, budget and set forecast for base year 2022 Show less

Associate Merchant, Category Management

• Jan 2020 - Nov 2020

• Collaborated with supply chain, procurement, and marketing teams to identify gaps and optimize market items• Annotated offline and digital flyers in terms of the product description, retail, UPC, and images• Executed and completed new item set-up and item discontinuation processes• Keyed all promos and run integrity reports using SAP• Received flyer schedule and performed flyer ad changes• Resolved scan and log issues of store products• Prepared and sent out store communications• Assortment and article creation of company products• Updated AD changes using JDA promo in terms of prices, ad position, vendors, and unit cost Show less

Customer Research & Voice Analyst

• Sep 2019 - Dec 2019

• Pulled survey reports using InMoment and visualized findings of 1000+ stores nationwide using Tableau• Analyzed, interpreted and evaluated survey results• Created PowerPoint reports of research findings• Checked excel tables and PowerPoint reports for quality control before issuance• Utilized customer data and information from our Voice of the Customer systems to support on-going projects and identified new strategic opportunities

Founder & CEO

• Oct 2017 - Jan 2020

• Hire, coach, and mentor digital marketing team members where necessary • Generate detailed performance reports to track KPIs and maximize sales • Overseeing content creation, website development, social media management, SEO, and PPC projects for company clients • Hire, coach, and mentor digital marketing team members where necessary • Generate detailed performance reports to track KPIs and maximize sales • Overseeing content creation, website development, social media management, SEO, and PPC projects for company clients

Digital Marketing Consultant

• Jul 2017 - Apr 2018

• Increased site organic traffic in terms of new visits, unique visitors and pageviews by 1000+ in six months • Executed on-page optimization including keyword research, competitive analysis, meta tags, content optimization, Alt tags, and 301 redirect • Generated weekly updates, reports, and analysis outlining website progress along with any improvement suggestions. • 140% increase in direct traffic using the company domain name in three months • Submitted site to Google Maps, Google My Business and Bing Places for Business, and set up both keywords tracking and Google Analytics goals and experiments • Made strategic PPC campaign recommendations, in addition to implementing tracking codes (HTML) and allocate ads budget • Monitored campaign results, analyze key metrics and report on KPIs • Created company YouTube channel and ran paid ad campaigns with AdWords for videos and display ads • Collaborated with content writer and website developer teams to optimize the website for SEO Show less

Marketing Specialist

• Apr 2016 - Aug 2016

• Performed general day-to-day support for marketing department, sales team and executive team, and executed marketing initiatives and project planning • Wrote, edited and proofread engaging content for company new website, blogs and social media profiles to generate thought leadership and significant inbound marketing results • Attended, actively participated and reported activities and status updates at bi-weekly sales meetings • Participated in industry relevant events to network and acquire new knowledge of industry standards and best practices • Manipulated digital photographs using Photoshop, and managed company intranet • Supported sales team in developing sales presentation and lead generation • Liaised with marketing, sales and project managers teams to ensure brand consistency • Worked with vendors ensuring quality are assured, and competitive quotes were landed Show less

Marketing Coordinator

• Nov 2015 - Jan 2016

• Reported on website, social and campaign performance using Google Analytics • Managed company trade shows in terms of booth booking, marketing collateral and budget calculations • Oversaw and executed direct mailer campaigns for customers • Generated qualified leads using data.com connect, website and industrial search engines • Liaised with internal and external partners to coordinate company offline advertising in terms of operations and designs • Populated customer records and information in company CRM database • Monitored AdWords campaign results, analyze key metrics and optimize click-through and conversion rates Show less

Customer Service Representative

• Nov 2012 - Apr 2015

• Responded appropriately to customers questions and comments • Tracked and handled customer complaints and concerns in a timely manner • Resolved services issues and Kept up-to-data with all company's product, service and procedures • Preparared of various mailings (such as newsletters and event invitations) and updated mailing lists • Responded appropriately to customers questions and comments • Tracked and handled customer complaints and concerns in a timely manner • Resolved services issues and Kept up-to-data with all company's product, service and procedures • Preparared of various mailings (such as newsletters and event invitations) and updated mailing lists