Senior Marketing & Digital Executive

• Feb 2022 - Present

- Main brands handled: Floris London, Juliette has a gun, Tom Daxon, Carner Barcelona, J.U.S, Natura Bisse, BABOR, Philip Kingsley. - Main retailers & pure players: Bloomingdales/.com, Harvey Nichols, Ounass.com, Boutiqaat.com, Galeries Lafayette, Faces/.com, Cryo Wellness Center Marketing (GCC) a. Plan and execute marketing plans and calendars, adapting brand plans (or developing plans where not provided by brand) as appropriate for the local market. b. Develop trade activities for each brand per market and retailer to increase the sell out. c. Identify the upgrade required for in-store personalisation and/or semi personalisation to ensure the best visibility. d. Lead with the brand the personalisation project from design creation into production and installation e. Create with the brand and retailer the press event concept/required tools and lead it until execution with local brand manager f. Support and guide the local brand manager to provide him/her all necessary tools needed. g. Develop and track promotions, GWP, & supporting material. 3. Agencies & Supplier Management - Brief, coordinate & manage agencies for various projects (Animations,Digital, PR & Events, etc.) - Obtain and review the best quotations submitting to management for approval. Digital Marketing 1. Build, plan and implement the overall digital marketing strategy for each of our brands based upon DNA. 2. Manage in coordination with the brand principals, their digital strategy and directions. 3. Manage all digital marketing channels 4. Be the main contact for all digital activities of the retailers e-commerce & online platforms. 5. Build a monthly/yearly retailers online digital activation plan in line with their launches & marketing plan. 6. Measure the retailers and platforms online sales growth with monthly reporting to LG management and team, including ROI and KPIs. 7. Prepare and manage a digital marketing budget to improve online content, considering SEO and Google Analytics & Ads. Show less

Brand Management & Marketing Consultant (Beauty, Health & Fitness)

• Mar 2021 - Feb 2022

- Define Brand mission, vision & positioning Strategy (5 brands, including an Influencer’s brand). - Analyse the brand essence, and conduct a market study based on Competitors and industry trends. - Set Integrated marketing campaigns for brand & product launches (PR, SM content, Trade Promotions). - Provide retailers’ listing success tips and requirements (Listing terms & negotiation strategies). - Set brand growth plan, brand & product life cycle & define USPs. - Define Brand mission, vision & positioning Strategy (5 brands, including an Influencer’s brand). - Analyse the brand essence, and conduct a market study based on Competitors and industry trends. - Set Integrated marketing campaigns for brand & product launches (PR, SM content, Trade Promotions). - Provide retailers’ listing success tips and requirements (Listing terms & negotiation strategies). - Set brand growth plan, brand & product life cycle & define USPs.

Regional Category Manager - Luxury Beauty

• Mar 2019 - Mar 2021

- Managed a portfolio of 35+ national and international beauty brands (Makeup, Skincare, Haircare, Men's grooming,etc.) through different business aspects (Assortment Buying, E-commerce operations, Integrated Marketing Campaigns, Trade Marketing & Promotion strategies, Commercial & Retail operations, Feasibility study & Sales forecast, Opening & replenishment orders, etc.) to increase profitability and category market share in the GCC network (85 stores in 9 countries).- Coordinated & assisted in implementing 360 marketing campaigns through brands’ suppliers (PR, Digital, Trade marketing, CRM Campaigns, Social & Digital content, etc.) for new launches during key periods.- Drafted, negotiated & finalised commercial contracts with brands’ distributors, through different aspects (Commercial Terms, Listing expansion, Assortment Buying & VM, Distribution & In -store location, etc.)- Coordinated with local markets & brand distributors on a daily basis: Stock Shipments & Deliveries, Pricing discrepancy, Dead stock & slow movers, Ageing stock, etc. & came up with action plans. - Worked on opening orders, sales forecast and sales target/incentive scheme for necessary brands.- Conducted market visits in GCC region (UAE, KSA, KWT, QAT) to ensure all brands merchandising, display and brand image is properly represented, and gather local customers’ insights & feedback.- Lead & Managed the Men’s grooming category in the GCC.- Conducted pre-buying analysis,budgets,trends,feasibility study,etc. prior to selecting brands to bring in. - Created and implemented the retro planning for each marketing activity and coordinated with all divisions (Visual Merchandising & Trade marketing).- Liaised with supplier to place order and follow up on delivery in each market.- Conducted periodic Business Reviews with key brands (Benefit, OFRA, Sigma Cosmetics) : Commercial analysis, Budgets, Trends analysis, Retail & Category growth strategy. Show less

Regional Brand Analyst - Beauty

• Sep 2017 - Mar 2019

• Commercial : - Compile monthly reports at regional level (Sell - out by store/category, analysis of best/worst sellers, stock levels, ageing, etc.)- Perform analyses on commercial margins by market, categories and sub-categories of products based on historical data, qualitative feedbacks from local teams, information on novelties and marketing campaigns and make proposals to the regional team. - Gather intelligence and perform analyses on weekly status of sales target per store. - Make recommendation to improve catalog management and assortment planning at regional level - Review post-price increase sales trend by SKU, and monitor price elasticity • Stock & Purchase : - Ensure that proposal on merchandise purchase budget by country optimises sales and stays within end-of-season stock targets - Perform Optimisation Plan Analysis (per SKU), in regards to stock levels of discontinued items,novelties,slow/fast moving items,etc., on a regional level- Monitor stock KPIs and propose liquidation of slow movers - Calculate for each SKU : Stock coverage in months & value, provision value, and total value for each market (11 markets including GCC & Iran, LEVANT & Iraq, Egypt, Morocco)• Brand analysis : - Prepare a monthly dashboard to general management & analyse brand performance (Sales, Market share, Category/Sub-Category split, etc.)- Analyse new launches’ performance, post-animation (marketing) sales performance & provide recommendations on actions to be taken. Show less

Marketing Intern

• Mar 2017 - May 2017

- Coordinated with and briefed the creative & media agencies marketing campaigns for Lipton Tea , and following up through the different stages of the campaign - Planned & Executed promotional events for Lipton Green Tea, in Lebanon & Jordan (With around 300 attendees for a Yoga Event) - Planned & followed up on the implementation of fully Integrated Marketing & Promotional (360)Campaign for launching a new Lipton Tea package (OOH, Media bookings, Social media activities, Radio promotions & Competitions) in the LEVANT region - Reached, along with a representative from the local distributor, the highest number of stores for Lipton new package distribution - Represented the brand & manager in meetings with third parties (Virgin Radio Lebanon, Netherland’s King Day, Venues for promotional events,etc.) Show less

Assurance Intern

• Feb 2017 - Feb 2017

Student Ambassador

• Sep 2015 - Feb 2017

Intern

• Jul 2015 - Sep 2015

Trainee

• Jan 2015 - Feb 2015

Trainee in the HR , Finance & Accounting Departments Trainee in the HR , Finance & Accounting Departments

EMBA Office Assistant

• Oct 2014 - Dec 2014

Intern

• Sep 2014 - Dec 2014

Marketing & Editorial Department Marketing & Editorial Department