Director Product Sales

• Jan 2022 - Present

Leading the product sales: Video, Gaming, Data, Social & Content across the following industries: . FMCG/F&B/QSR. Retail and Luxury. Pharma. Ecom . Sports

Industry Director - FMCG & QSR

• Jan 2021 - Nov 2022

Associate Industry Director

• Sep 2018 - Jan 2021

Lead the FMCG/F&B/QSR industry consulting multinational clients such as: Nestle, Pepsi, P&G, Mars, Unilever, Mondelez, L’Oréal, Arla Foods etc... Coming up with bespoke solutions, content & activations to achieve their marketing objectives. Ensured the expectations of the clients were met constantly, by leading the collaboration between the sales representatives and the client’s team. Set quarterly business reviews with clients and agencies to ensure that both parties are meeting their commitments Set up weekly calls/meetings with top 10 clients to ensure that the relationship is well managedWorked closely with the data team to ensure that DMS’s DMP offerings are out in the market benefiting clients and agenciesWorked closely with the native team to ensure that brands marketing messages are told with a compelling story across multiple formats Worked closely with the programmatic team to make sure that the team internally and external partners understand fully our capabilities and the way of buying Managed relationships with most of the media agencies & buyers in the region.Managed relationships with over 100 Mainstream/Digital Media planners. Managed Senior and Junior Sales Reps and on-boarded new joiners into our ecosystem and helped them overachieve their targets. Came up with a compelling story telling for DMS video 2.0 – DMS’s unique video product combining instream and outstreamWorked and won several pitches for the company that are not restricted to media such as: content creation, website building. Show less

Senior Sales Manager

• Oct 2015 - Sep 2018

Overlooked and managed the entire sales portfolio of Shahid.net; the number one VOD service of MBC group, the Largest broadcasting corporation in the Middle East.Working closely with the TV team to integrate online and offline campaigns.Content creation ideas/executions based on client’s objectives and briefs leading the digital content unit for MBC's big formats: Arab Idol, Arabs Got Talent, The Voice

Senior Sales Executive

• 2014 - Sep 2015

Provided strategic advice to our advertisers to get the best out of their investments during the Biggest shows of MBC Group: The Voice, Arab Idol, Arabs Got Talent.Double digit growth in sales for Shahid.net the region premier VOD platform.Implemented creative ways to improve our customer relationships, tailor performance and enhancing suggestions.

Sales executive

• Jun 2011 - Jun 2014

Participated in the development of the digital marketing plan and the company’s website restructuring of MBC.net, Shahid.net & Alarabiya.net. Helped train clients & agencies on the effectiveness of digital campaignsRetained and developed clients portfolio by optimizing their online affiliation programs across a wide range of business models.

Regional Communications Plannings Coordinator (MENA)

• Sep 2010 - Jun 2011

Conducted many research studies, for Q tel, Coca-Cola, Sony, L'Oreal. Wide range of experience with research tools, such as statex, X-Z-plan, IMS. Conducted many research studies, for Q tel, Coca-Cola, Sony, L'Oreal. Wide range of experience with research tools, such as statex, X-Z-plan, IMS.

Media Planner- Internship

• Jul 2010 - Sep 2010

Worked on many media plans for Diageo Worked on many media plans for Diageo

Sales executive-Internship

• 2007 - 2009

Handling the sales of LBC TV station. Handling the sales of LBC TV station.

Client servicing - Internship

• Aug 2008 - Sep 2008

Helped working on a media plan for Smirnoff launching their new product in the Lebanese market Helped working on a media plan for Smirnoff launching their new product in the Lebanese market

Minister of Interior & Municipalities in the Youth Government

• 2007 - 2008