PR & Brand Communications

• May 2021 - Present

Brand Communications

• Aug 2019 - May 2021

 Contributed to expanding the Brands overall approach to various stakeholders  Developed social media plans/calendar, including content strategies and campaigns, with an emphasis on setting strategic goals, developing metrics and defining audiences  Planned and executed all communications and media actions on all channels, including App, owned media and paid media  Prepared detailed documents, including comprehensive strategic plans, promotional plans  Delivered clear direction and inspiration to creative & technical teams in developing novel, sustainable and engaging concepts and implementation plans.  Collaborated with the Product team to manage product updates and communicate new features and product hacks to build customer engagement  Prepared reports and analysis of competition, consumer usage patterns and social media engagements and also provided strategic recommendations and tactical tips  Crafted communication material for spokesperson for various PR activities.  Spearheaded events, exhibitions and activities representing Spykke

Marketing and Communications Manager

• Oct 2017 - Sep 2019

• Development and execution of marketing strategy for India & USA across various product lines of business• Managed communication for both Business to Business (B2B) and Business to Consumer (B2C) activity, with a keen focus on ROI and developing opportunities for business growth• Established and executed integrated marketing campaigns, pre- product launch planning, coordination of product launches, brand revitalization, channel marketing for B2B and B2C segments across key business focus areas• Visualized and executed marketing communications and social media strategy to facilitate delivery of product programs.• Handled mergers & acquisitions communications strategy

Marketing & Communications Manager

• Jan 2019 - Aug 2019

• Development and execution of marketing strategy for India & USA across various product lines of business• Managed communication for both Business to Business (B2B) and Business to Consumer (B2C) activity, with a keen focus on ROI and developing opportunities for business growth• Established and executed integrated marketing campaigns, pre- product launch planning, coordination of product launches, brand revitalization, channel marketing for B2B and B2C segments across key business focus areas• Visualized and executed marketing communications and social media strategy to facilitate delivery of product programs.• Handled mergers & acquisitions communications strategy

Sr. Account Manager

• Aug 2014 - Oct 2015

• Developed marketing and communication direction for a suite of clients under the lifestyle and technology vertical • Focused on new business outreach and drove focused customer acquisition efforts• Established and maintained relationships with journalists and media outlets, managing inbound and outbound requests and reporting on impact in the marketplace• Directed and managed a 10 member team with an expanded member network across India

Associate Account Manager

• Nov 2013 - Jul 2014

• Created and implemented strategic communications plan for the clients • Improved client department visibility and reputation through media relations, though leadership articles, direct communication• Drove daily PR engagements with group heads• Liaised with clients, managerial and journalistic staff about new promotional opportunities• Drafted critical public remarks, media statements, case studies, briefing documents, press releases, profiles, presentations, monthly campaign reviews and questionnaires • Cultivated and honed media champions for clients including senior level engagement

Manager - Golinopinion

• Jun 2012 - Oct 2013

• Generated communication materials like press releases, media alerts and fact sheets• Provided on-site event support like product briefings, trade shows and executive interviews• Worked with local and regional media partners and agencies to improve and increase media coverage• Developed and deliver innovative media communication concepts• Prepared communication materials for executives for conducting media interview• Analysed media coverage and present campaign success report• Presented marketing and communication strategies to group heads

Account Executive

• May 2011 - Jun 2012

• Managed leading clients of Mutual PR such as LANXESS India, VASCO Data Security India and Areva India• Event-specific PR for Techtextil India, Industrial Green Chemistry World, Mumbai Jewellery and Gem Fair, Indian Jewellery Awards, SATTE 2012• Maintain edmedia relationships and identify suitable opportunities to engage client in key media interaction to increase brand visibility• Content creation and generation of client and media related literature • Planned and executed focused PR campaigns like product launches, executive visits, media junkets for conducting media interview• Prepared monthly and annual reports along with weekly insights to client

Intern

• Dec 2010 - Feb 2011

• Prepared the media universe, target media list, media briefing book and war book• Assisted in ideating and drafting PR plans for various clients• Pitched for profiling opportunities, media interactions, year-end stories, contributory articles, case studies and exclusive stories• Assisted media interaction and article placement SLH Global CEO, Finale of Olay Truth & Dare Zoom show and Financial Result announcement of UTV

Copywriter

• 2008 - Jul 2010

• Developed highly effective creative content for promotions, direct marketing, advertisements as well as website content• Managed clients such as Emirates Aluminium, Ma Foi Management Consultants, 3i Infotech, BSNL, Tamil Nadu Tourism among other