Experience

Devadoss Multispeciality Hospital

• Marketing Manager

  • Aug 2019 - Present

   Key Role – Empanelment of Doctors to Hospital and Corporate Tie-ups.  Taking Care of Medical Tourism Empanelments  South Tamilnadu Geographies Covered - Madurai, Theni , Dindigul , Virdhunagar.  Responsible for Madurai and Kodaikanal Branches marketing activities majorly.  Formulated brand plan and propose various Marketing strategies in accordance to corporate policy for hospital brand  Created and implement Marketing plan within budget, in conjunction with overall business strategy.  Responsible for planning, directing, coordinating, and evaluating an organization's marketing strategies.  Maintained awareness of competitor activity and general healthcare updates.  Executed promotional campaigns and advertising contracts with various media outlets to build brand awareness.  Increased brand awareness about the healthcare& its different facilities through the different medium like planning Newspaper ads, Advertorials, Hoardings & Social Media  Driven a team of marketing executives to identify appropriate consumer markets and devised effective plans to reach them Show less



Preethi Multi Super Specialty Hospitals

• India
• Hospitals and Health Care
• 1 - 100 Employee

• Deputy Manager

  • Oct 2018 - Aug 2019

   Created and implement Marketing plan within budget, in conjunction with overall business strategy.  Responsible for planning, directing, coordinating, and evaluating an organization's marketing strategies.  Planned promotional campaigns and advertising contracts with various media outlets to build brand awareness.  Driven a team of marketing executives to identify appropriate consumer markets and devised effective plans to reach them.  Ensured effective, branded marketing communications including the company website, social media, print communication, and advertising.  Maintained awareness of competitor activity and general healthcare updates.  Key Role - Empanelment of Doctors to Hospital  Fixing Satellite Clinics - Region / Area wise Community Activities Show less



Apollo Hospitals

• India
• Hospitals and Health Care
• 700 & Above Employee

• Assistant Manager

  • Oct 2017 - Aug 2018

  Managed marketing function for Madurai region. Developed and implemented market research plans for healthcare products and/or services; collaborating on brand positioning, databases, and direct response. Developed strategic plans for expansion of existing brands and development of new services. Coordinated to the implementation of new programs. Presents overall marketing plans and strategic direction for a region to senior management for funding approval and support.  Developing, recommending, and implementing market research plans for healthcare services; collaborating on brand positioning, databases and direct response.  Overseeing research of multiple requests from business development leaders across the region.  Developing strategic plans for expansion of existing Hospitals and development of new services; coordinating the implementation of plans.  Presenting overall marketing plans and strategic direction for region to senior management for funding approval and support.  Key Role - Empanelment of Doctors to Hospital  Fixing Satellite Clinics  Region / Area wise Community Activities Show less



VECTOR BIOTEK PRIVATE LIMITED

• India
• Hospitals and Health Care
• 1 - 100 Employee

• District Manager

  • Jun 2015 - Jun 2016

  Developing and appointing the team of business partners to expand product reach in the market.  Analyzing market trends in order to penetrate the right markets.  Interaction with Decision Makers such as Heads of the Departments, Purchase, Finance and Top Management in Hospitals.  Appointing dealers and liaising with them to strengthen the distribution channel and to maintain optimum product inventory. Recovering the payment.  Prepare monthly and yearly work plan along with Manager  Conceptualizing and implementing sales promotional activities through Product Launches, effective use of trade schemes as a part of brand building & market development effort.  Achievement of Territory target rupee wise and product wise.  Tracking market / competitor trends to keep abreast the changing clients requirement / expectations and thereby fulfilling their needs.  Developing regular business plans & implementing strategies, in coordination with macro plans of organization.  Business Development through meeting with the doctors and making good relations with them  Maintaining good relationships with the stockiest  Expertise in handling the entire gamut of operations entailing business development, sales promotion, research & marketing and customer care.  Skilled communicator and a quick learner with an analytical bent of mind coupled with zeal to utilize and enhance ideas, knowledge and skills with the ability to network with staff members and Customers with consummate ease. Show less



Span Diagnostics Ltd.

• India
• Biotechnology Research
• 1 - 100 Employee

• Diagnostic Engineer

  • May 2014 - Jun 2015

  Resourceful and competent to create win-win relationship with corporate clients and customers through excellent coordination skills.  Meet key opinion leaders for own region and maintain cordial relationships with them.  Plan weekly targets at doctor, product and total volume level.  Collect queries from doctors and get response for them within timelines; Monitor ROI on each doctor.  Maintains up to date knowledge on latest development in the field of medicine  Sells medical products and performs other tasks as required  Sales Target Achievement through prescription generation  Business Development through meeting with the doctors and making good relations with them  Maintaining good relationships with the stockist Show less



Embrex

• Biotechnology Research
• 1 - 100 Employee

• Area Sales Manager

  • May 2009 - Apr 2014

  Arranges appointments with medical professionals like doctors and pharmacists to spread awareness about the drugs and medicines of the organization  Educates the advantages of drugs of the organization to doctors and other medical professionals  Responsible for selling and marketing of pharmaceutical drugs, health care products and supplies  Performs one-on-one meetings with pharmacist, doctors, and nurses  Monitors the supply of drugs as well as inform doctors, pharmacist and nurses of the forthcoming changes  Introduces new products of the organization  Visits hospitals to meet with doctors to persuade them to purchase the products  Compiles data on requirement and supplies products required by customers  Arranges appointments with medical professionals like doctors and pharmacists to spread awareness about the drugs and medicines of the organization Show less

• Medical Sales Representative

  • Feb 2006 - Apr 2009

  Maintains good relationship with nurses and doctors as well as develops contacts with people in the medical world  Educates the advantages of drugs of the organization to doctors and other medical professionals  Increase Market Penetration. To handle sales promotion activities. Implementation of Maintaining doctor list in the particular area and keep updating it through handheld device Meeting retailers frequently to know the status of the products