Ramses Alvarez
PPC Specialist at Qode Media, Inc.- Claim this Profile
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Experience
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PPC Specialist
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Dec 2021 - Present
Google Ads campaigns audit, PPC strategy creation, and implementation, campaign management, A/B testing, ad copy, keyword research, competitor research. Google Ads campaigns audit, PPC strategy creation, and implementation, campaign management, A/B testing, ad copy, keyword research, competitor research.
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Caffeine Interactive Technologies
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United States
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Technology, Information and Internet
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1 - 100 Employee
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PPC specialist
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Jun 2022 - Jan 2023
-Digital Marketing campaign strategy, management, keyword research, and ad copy -Conducting market research -Marketing campaign structure, ad groups, keywords, and settings -Monitoring the success of campaigns -Creating marketing plans for lead generation and e-commerce -A/B test ad copy, and landing pages -Generate monthly reports for clients -Digital Marketing campaign strategy, management, keyword research, and ad copy -Conducting market research -Marketing campaign structure, ad groups, keywords, and settings -Monitoring the success of campaigns -Creating marketing plans for lead generation and e-commerce -A/B test ad copy, and landing pages -Generate monthly reports for clients
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Coalition Technologies
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United States
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Advertising Services
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200 - 300 Employee
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PPC Specialist
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Feb 2022 - Jun 2022
*SEM campaign management, keyword research, writing copy for ads *Structuring campaigns, ad groups, and determining the best settings *Working with large data sets in Excel and uploading data/content for ads using the Google Ads Editor *Creating, analyzing, and optimizing Google Ads and Bing Ads campaigns for clients across varying industries *Ensuring that all Google Ads and Bing Ads campaigns are optimized to bring highly targeted traffic to clients online stores while also ensuring a very strong ROI for every client’s marketing budget *Regularly consulting with the Google Ads Manager, SEO team, and other stakeholders to ensure Google Ads and Bing Ads strategies are in line with the clients brand, budget, and overall marketing goals *Monitoring the success of campaigns using various reporting tools *Analyzing campaign metrics/data and providing interpretation and suggestions for improving performance to the Manager *Conducting AB testing across ads and landing pages *Reviewing traffic in Google Ads *Staying current with Google Ads updates, Bing Ads updates, new technologies, trends, and best practices Show less
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Elite Online Media
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United States
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Advertising Services
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1 - 100 Employee
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PPC Specialist
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Aug 2021 - Sep 2021
PPC Campaign Creation Strategies, Keyword Research, Competitor Research, Ad Copy Writing, A/B Testing, KPI measurement and reporting for Google Ads. PPC Campaign Creation Strategies, Keyword Research, Competitor Research, Ad Copy Writing, A/B Testing, KPI measurement and reporting for Google Ads.
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Los Ojitos
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Individual and Family Services
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PPC Specialist
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Sep 2016 - Jul 2021
Collaborated with ideas for the brand book creation with Digital Media agency Boombit; the day of the FB page was launched C$10,000 ($500) were made in sales; kept communication with clients via Messenger and WhatsApp; supported customer inquiries and complaints. Collaborated with ideas for the brand book creation with Digital Media agency Boombit; the day of the FB page was launched C$10,000 ($500) were made in sales; kept communication with clients via Messenger and WhatsApp; supported customer inquiries and complaints.
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TOP FLOOR MARKETING
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United States
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Advertising Services
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1 - 100 Employee
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PPC Account Executive
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Aug 2015 - Aug 2016
Managed a portfolio of more than 30 Google Ads campaigns for different industries in the services areas; specialist in managing SMB’s; keyword research; competitor research; A/B testing for ads and landing pages; send monthly/bi-weekly reports based on different marketing plan tiers. Managed a portfolio of more than 30 Google Ads campaigns for different industries in the services areas; specialist in managing SMB’s; keyword research; competitor research; A/B testing for ads and landing pages; send monthly/bi-weekly reports based on different marketing plan tiers.
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Campaign Executive
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Aug 2011 - Aug 2012
Online advertising in Adwords and Adcenter. Campaign creations, website analysis, conversion and call tracking report analysis, content marketing, advertising strategies development. Online advertising in Adwords and Adcenter. Campaign creations, website analysis, conversion and call tracking report analysis, content marketing, advertising strategies development.
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eTelecare Global Solutions
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United States
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Outsourcing/Offshoring
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300 - 400 Employee
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Customer Service Representative
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Apr 2009 - Nov 2009
Customer Service support for Us Cellular customers Customer Service support for Us Cellular customers
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Matl, S.A. Fabrica de Muebles y Remodelaciones
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Furniture
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1 - 100 Employee
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Sales Support
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Feb 2006 - Jun 2008
Marketing Plan Development, Analysis and Exploration of potential customers, Competitor Analysis Marketing Plan Development, Analysis and Exploration of potential customers, Competitor Analysis
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Education
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Universidad Catolica Nicaragua
Bachelor of Laws (LL.B.), Banking law