Experience

Hyperbaric Medical Solutions

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Senior VP of Business Development

  • Sep 2014 - Dec 2019

  New York, United States ● Identified and cultivated relationships with medical practices & hospitals, adding approximately 4,000 healthcare providers to the Hyperbaric Medical Solutions network ● Evaluated healthcare trends and growth opportunities for senior management and marketing team o Increased referral pipeline generating $1.5M incremental revenue vs. prior year expansion by creating and implementing new business market strategies o Increased revenue sales by 37.5% by creating and implementing a new… Show more ● Identified and cultivated relationships with medical practices & hospitals, adding approximately 4,000 healthcare providers to the Hyperbaric Medical Solutions network ● Evaluated healthcare trends and growth opportunities for senior management and marketing team o Increased referral pipeline generating $1.5M incremental revenue vs. prior year expansion by creating and implementing new business market strategies o Increased revenue sales by 37.5% by creating and implementing a new sales and marketing strategy ● Organized, facilitated, and recruited physicians to attend live and virtual CME’s for International Society of Regenerative Medicine, Stem Cell University, Wound Care Education Partners, NY Podiatric Clinical Conference, Charlie Foundation, Integrative Healthcare Symposium ● Collaborated on strategic venture capital deck resulting in new investments and expansion of two new facilities ● Developed and contributed to the creation of new clinical brochures (specialties included: internal medicine, gastroenterology, neurology, podiatry, vascular, plastic surgery, dentistry, radiation-oncology, orthopedic) Show less



Mundial Ventures

• Sales Consultant

  • Dec 2013 - Aug 2014

  United States ● Provided business development services to Hispanic-focused international sports/lifestyle/digital marketing company ● Evaluated investment opportunities for startups and advised them on growth and marketing strategies ● Partnered in the development of digital strategy and new product launches ● Advised The Smart Wine Company on the creation of a venture deck for investors resulting in capital raise of $700K



Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• Off Premise Market Manager

  • Jun 2012 - Nov 2013

  United States ● Increased $80M annual revenue covering five boroughs, Long Island and Westchester counties o Reviewed distributor sales of high-marques, core and portfolio brands; evaluated trends and opportunities for senior management and marketing teams o Achieved #1 national profitable distributor performance by increasing value 7.3% vs PY o Achieved #1 in KPI performances company-wide by developing new daily tracking processes o Increased Jameson sales by 17% over PY ● Awarded 2013 Market… Show more ● Increased $80M annual revenue covering five boroughs, Long Island and Westchester counties o Reviewed distributor sales of high-marques, core and portfolio brands; evaluated trends and opportunities for senior management and marketing teams o Achieved #1 national profitable distributor performance by increasing value 7.3% vs PY o Achieved #1 in KPI performances company-wide by developing new daily tracking processes o Increased Jameson sales by 17% over PY ● Awarded 2013 Market Excellence Barbados Recognition Award for ranking #1 in value/profit and top KPIs performance in the U.S. Show less



MillerCoors

• United States
• Food and Beverage Services
• 700 & Above Employee

• Distributor Sales Manager

  • Jan 2011 - May 2012

  Long Island, NY ● Increased $75M annual revenue covering Nassau and Suffolk Counties of Long Island, NY ● Created and implemented a strategy which increased Miller Lite sales by 4.5% over 2011 ● Grew craft beer and imports portfolio by 8.7% YTD by achieving 90% distribution and display execution ● Led volume, profit share and retail execution activities in alignment with annual business plan ● Developed and implemented market analysis, segmentation and strategic plans to grow volume ● Created… Show more ● Increased $75M annual revenue covering Nassau and Suffolk Counties of Long Island, NY ● Created and implemented a strategy which increased Miller Lite sales by 4.5% over 2011 ● Grew craft beer and imports portfolio by 8.7% YTD by achieving 90% distribution and display execution ● Led volume, profit share and retail execution activities in alignment with annual business plan ● Developed and implemented market analysis, segmentation and strategic plans to grow volume ● Created customized channel blueprints resulting in improved retail execution Show less



Kraft Heinz

• United States
• Food and Beverage Services
• 700 & Above Employee

• Category Manager

  • Oct 2009 - Dec 2010

  United States ● Delivered $30M annual revenue, including P&L, covering Philadelphia and New York Metro regions by leveraging shopper insights, identifying category opportunities, and creating specific programs to achieve business objectives ● Increased biscuit sales by 3.2% over 2009; outperforming Northeast category biscuit trends by 7% in 2010 ● Monitored profit and volume while maximizing trade effectiveness for assigned businesses ● Improved communication with Field Sales Teams which resulted in… Show more ● Delivered $30M annual revenue, including P&L, covering Philadelphia and New York Metro regions by leveraging shopper insights, identifying category opportunities, and creating specific programs to achieve business objectives ● Increased biscuit sales by 3.2% over 2009; outperforming Northeast category biscuit trends by 7% in 2010 ● Monitored profit and volume while maximizing trade effectiveness for assigned businesses ● Improved communication with Field Sales Teams which resulted in 90% distribution on all new grocery channel items as well as 95% distribution on all new biscuit products Show less



Nabisco Biscuit Company

• Manufacturing
• 200 - 300 Employee

• Retail Sales Manager-Kraft Foods

  • Jul 2003 - Sep 2009

  Horsham, PA ● Contributed $125M annual revenue, with a team of fourteen sales representatives covering Philadelphia and Montgomery counties; key accounts Wal-Mart, Safeway, Supervalu, ShopRite, Target, Giant, Wegmans ● Ranked 2008 Top Performing Retail Sales Manager for the Philadelphia region ● Grew market share by 0.4 points to 47.7% despite company flat share performance in 2009 ● Exceeded all sales objectives by 8% between 2003 - 2009 through improved service and execution; achieved 95%… Show more ● Contributed $125M annual revenue, with a team of fourteen sales representatives covering Philadelphia and Montgomery counties; key accounts Wal-Mart, Safeway, Supervalu, ShopRite, Target, Giant, Wegmans ● Ranked 2008 Top Performing Retail Sales Manager for the Philadelphia region ● Grew market share by 0.4 points to 47.7% despite company flat share performance in 2009 ● Exceeded all sales objectives by 8% between 2003 - 2009 through improved service and execution; achieved 95% distribution on all new product launches and reduced “out of stocks” by increased communications ● Mentored and developed two sales representatives to Regional Sales Analysts Show less



Mondelēz International

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• District Sales Manager- Stella D’Oro Division

  • Jun 2001 - Jun 2002

  Bronx, NY Maximized $10 million annual revenue covering the Bronx and Brooklyn areas (~1,900 customers) • Coached and mentored 30 Sales Representative which resulted in increased sales budgets by 2% in 2001 • Increased Stella D’oro sales by 9% through improved service and execution of market strategies



Frito-Lay

• Zone Business Manager

  • Feb 1998 - May 2001

  Ridgewood, New York Achieved $38M annual revenue, including P&L, for 4500 accounts in the NYC area with a staff of six District Sales Leaders and 100+ sales representatives. Key accounts: BJ’s, Costco, Edwards, Pathmark, Waldbaums • Named National Top performing Zone and #1 Zone Business Manager in the New York region – 1999; contributed $5.5 million in profits to the region • Recruited, created staffing retention plans; mentored and successfully promoted two direct reports to leadership positions; reduced… Show more Achieved $38M annual revenue, including P&L, for 4500 accounts in the NYC area with a staff of six District Sales Leaders and 100+ sales representatives. Key accounts: BJ’s, Costco, Edwards, Pathmark, Waldbaums • Named National Top performing Zone and #1 Zone Business Manager in the New York region – 1999; contributed $5.5 million in profits to the region • Recruited, created staffing retention plans; mentored and successfully promoted two direct reports to leadership positions; reduced staff turnover of Sales Reps by 17% vs. 1999, created Awards and Recognition Program resulting in greater employee morale and stronger company standards • Planned and implemented business/process changes in route engineering; participated in union negotiations Show less



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• District Sales Leader

  • Dec 1996 - Jan 1998

  Ridgewood, NY Achieved $17 million annual revenue covering the Brooklyn and Queens areas. Interacted with key customers including chains, beverage centers, key distributors and independent supermarkets. • Contributed $1.5 million in profits to the New York region vs. 1997; achieved volume objectives by exceeding delivery frequency 3% above national average; consistently reduced selling expenses • Improved customer satisfaction through innovative services resulting in increased sales by 8% over 1996… Show more Achieved $17 million annual revenue covering the Brooklyn and Queens areas. Interacted with key customers including chains, beverage centers, key distributors and independent supermarkets. • Contributed $1.5 million in profits to the New York region vs. 1997; achieved volume objectives by exceeding delivery frequency 3% above national average; consistently reduced selling expenses • Improved customer satisfaction through innovative services resulting in increased sales by 8% over 1996 • Coached and mentored two Sales Representatives to management positions; trained 70 Route Sales Reps Show less



MillerCoors

• United States
• Food and Beverage Services
• 700 & Above Employee

• SUPERVISOR - ON- & OFF-PREMISE

  • Jan 1994 - Dec 1996

  Directed and coordinated daily operations for a sales team of 15 people with responsibility for $24 million in annual revenue. Recruited, trained and developed Sales Specialists. Created, sold and conducted on-premise promotions in key accounts such as Houlihans and Applebees. Identified distribution opportunities in key on- and off-premise accounts. Worked closely with HMD’S, N.S.A. and other distributors to coordinate execution of market area programs. · Increased 1996 total import sales… Show more Directed and coordinated daily operations for a sales team of 15 people with responsibility for $24 million in annual revenue. Recruited, trained and developed Sales Specialists. Created, sold and conducted on-premise promotions in key accounts such as Houlihans and Applebees. Identified distribution opportunities in key on- and off-premise accounts. Worked closely with HMD’S, N.S.A. and other distributors to coordinate execution of market area programs. · Increased 1996 total import sales by 19.2% over 1995 · Developed off premise chain accounts at National Supermarket Association and The Empire Group, with 100% distribution of key brands and packages · Increased 1996 Miller and Molson portfolio sales 5.8% over 1995 · Hired, trained and developed 3 individuals promoted to management positions MILLER BREWING COMPANY SALES SUPERVISOR - OFF-PREMISE (3/94-12/95) Led a team of 10 Sales Specialists, with account responsibilities for Pathmark, Walbaums, other major chains and independent supermarkets in the New York area · Increased 1994 total sales volume 31.6% over 1993 and exceeded all sales objectives for 1994 · Coached, mentored and field-trained sales teams and brokers Show less



Coca-Cola Europacific Partners

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Local Account Manager

  • Feb 1992 - Dec 1994

  Managed $3 million annual revenue for Bronx fountain territory and distribution personnel. Negotiated prices of equipment, syrups and ancillary products. • Increased territory volume by 50.5% over a 2-year period and exceeded all business objectives • Effectively converted 400 competitors’ accounts to the Coca-Cola systems in the Bronx, upper Manhattan and Rockland County • Maximized volume through marketing and promotional activities • Accepted concurrent management responsibility… Show more Managed $3 million annual revenue for Bronx fountain territory and distribution personnel. Negotiated prices of equipment, syrups and ancillary products. • Increased territory volume by 50.5% over a 2-year period and exceeded all business objectives • Effectively converted 400 competitors’ accounts to the Coca-Cola systems in the Bronx, upper Manhattan and Rockland County • Maximized volume through marketing and promotional activities • Accepted concurrent management responsibility for a Manhattan territory with over 2400 accounts Show less