Experience

Khalid Derea Al Derea
• Saudi Arabia
• Food and Beverage Services
• 1 - 100 Employee
• General Sales Manager

  • Feb 2023 - Present


khaled Derea Al Derea Co. Ltd

• • 2014 - Present

  Led the business development team and formulated and executed comprehensive strategies and action plans to achieve company objectives of revenues, profits and sustainable growth. Conducted market research and analysis for identifying new business opportunities, potential client accounts and business partners and recommend action plans to achieve business growth objectives. Developed implemented and updated strategies and plans to maximize performance and results across all regions, channels and customer segments. Worked closely with agencies and executed advertising and promotional campaigns to achieve maximum brand visibility and sales within approved budgets. Built and managed a resourceful and reliable distribution network to ensure optimum availability of products and services across all regions to meet business needs. Managed all aspects of customer service including negotiation and closing of business deals, execution of orders, resolution of queries, requests and issues ensuring consistent customer satisfaction. Supervised staff, evaluated performance against targets, provided training, development and motivation and ensured delivery of results and improvement in overall productivity. Show less

• • 2014 - Present


Amazon
• Bangladesh
• Advertising Services
• 1 - 100 Employee
• Area Business Manager

  • Nov 2020 - Apr 2023


Bakemate & AAAbed Trade Est.

• National Sales & Marketing Manager

  • May 2012 - May 2014

  Led the development and execution of business plans for effective sales and distribution of Henkel products in the region meeting annual business plan targets. Monitored sales performance across various channels including conventional and modern trade, institutions and key accounts, measured variances and implemented required corrective action plans. Worked closely with the Henkel supply chain and marketing teams in planning supplies, monitoring inventories and ensuring availability of SKUs of all product categories in the market. Managed the planning and execution of promotional and advertising campaigns across all trade channels to improve brand and product visibility and sales. Supported the launch of new products in the market through required off-store and in-store ATL/BTL activities to achieve sales and growth targets. Managed and supervised the distribution network across Saudi Arabia ensuring compliance with all terms of the distribution agreement, company policies and procedures. Conducted regular market research to identify market trends, competitor products and activities and provided strategic inputs to company and Henkel managements. Supervised and guided the sales team, conducted periodic performance appraisals, provided training and development and motivated personnel to improve productivity and performance. High administration work skills to achieve the goals - very high performance (Management, Marketing, Direct Sales) Show less



Isam Kabbani & Partners for supply and trade

• • Mar 1998 - Mar 2012

  Manage business development, marketing and sales of the company’s product portfolio across Saudi Arabia, supervising a team of line managers in executing all sales and marketing plans. Support the business head in arriving at product, delivery and pack mix decisions including long term pricing strategies to maximize variable margins. Develop sales operation plans and assign teams to major markets and channels assuring optimum utilization of all resources to deliver results with maximum return on investment. Develop periodic plans for customer engagement including sales calls and presentations to existing and prospective customers and evaluate results for modifying and improving action plans. Review all purchase orders received from customers and follow up for negotiation and resolution of pricing, delivery and commercial issues. Set up, managed and assure cost effective operations of the company’s distribution network to achieve targeted reach and penetration of the market and optimum availability of the company’s goods and services in all regions. Formulate, implement and ensure strict compliance with all procedures related to sales administration to facilitate flawless operations and execution. Establish brand-wise and pack-wise sales targets cascaded down to geographical, monthly, weekly and daily levels and monitor sales team’s performance to assure achievement of targets. Conduct regular reviews of historical and current sales trends of various SKUs and coordinating with merchandizing and buying teams to optimize stock and buy decisions. Provide effective marketing support to the teams in the region by coordinating with the marketing department for availability of all required merchandizing materials and promotions to boost brand visibility and drive up sales. Show less

• • Feb 1998 - Feb 2012

  Manage business development, marketing and sales of the company’s product portfolio, supervising a team of line managers in executing all sales and marketing plans.Formulate, supervise implementation and update annual sales plans and budgets of the company aligned to the overall corporate business plans. Support the business head in arriving at product, delivery and pack mix decisions including long term pricing strategies to maximize variable margins. Develop sales operation plans and assign teams to major markets and channels assuring optimum utilization of all resources to deliver results with maximum return on investment. Guide and motivate the sales team in developing sales across multiple channels and key accounts in order to achieve objectives of sales, revenues, profits, market share and growth.Set up, managed and assure cost effective operations of the company’s distribution network to achieve targeted reach and penetration of the market and optimum availability of the company’s goods and services in all regions. Formulate, implement and ensure strict compliance with all procedures related to sales administration to facilitate flawless operations and execution. Establish brand-wise and pack-wise sales targets cascaded down to geographical, monthly, weekly and daily levels and monitor sales team’s performance to assure achievement of targets. Conduct regular reviews of historical and current sales trends of various SKUs and coordinating with merchandizing and buying teams to optimize stock and buy decisions. Organize and participate in pre-selling season product development meetings with assigned key accounts and sales agency teams. Provide effective marketing support to the teams in the region by coordinating with the marketing department for availability of all required merchandizing materials and promotions to boost brand visibility and drive up sales. Show less


Al Jedaiee for decoration row materials and text.
• Marketing Manager

  • Jan 1992 - Jan 1994