Experience

HITTV

• India
• Online Audio and Video Media
• 1 - 100 Employee

• Chief Operating Officer

  • May 2023 - Present



Way2News

• India
• Online Audio and Video Media
• 200 - 300 Employee

• Ad Operations Specialist

  • May 2021 - May 2023

  - Plan, manage and execute campaigns.- Analyse and optimize media spend, focusing on KPI targets to reach maximum ROAS.- Provide creative direction for banners, text ads, images, video ads, and landing pages.- Scale multiple campaigns prioritizing by revenue opportunity.- Experiment with new platforms.- Stay ahead of the curve on new strategies, advertising channels, conversion rate optimization techniques, and industry trends.- Own the end-to-end campaign management process (Trafficking, Optimization, KPI Goals, Billing)- Plan and execute the campaign on Google DFP and in-house campaign publishing platforms.- Continuous monitoring and improvement: Analyze each campaign based on the logged performance metrics & derive insights to implement and improve future campaigns- Create And analyse reports to ensure the campaigns are running at optimum level.- Designing measurement solutions that demonstrate the efficacy of campaigns- Understanding the key metrics of the overall campaigns and stabilizing the effective CPM of the inventory. Show less

• Senior Process Associate

  • Apr 2017 - Apr 2021

  1. Live and beta app testing (iOS & Android).2. Monitoring app downtime & app quality.3. Monitoring application, collection of data and addresses issues users face on a daily basis.4. Monitoring servers and applications on hourly and daily basis.5. Addressing issues related to the Content Writing Department.6. Maintaining the Play Store Rating and addressing issues of the users.7. Gathering data from the dashboards, generate daily & monthly reports.



Helo

• Sweden
• IT Services and IT Consulting
• 1 - 100 Employee

• Freelance Anchor

  • Aug 2019 - May 2021



Trell

• India
• Technology, Information and Internet
• 200 - 300 Employee

• Anchor

  • Aug 2019 - May 2021



Freelancer

• Hyderabad, Telangana, India

• Digital Marketing Specialist

  • Jan 2019 - May 2021