Ramesh Chembath
Founder at Brandbuddiez Technologies Private Limited- Claim this Profile
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English Full professional proficiency
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Hindi Full professional proficiency
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Malayalam Professional working proficiency
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Tamil Professional working proficiency
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Marathi Limited working proficiency
Topline Score
Bio
Credentials
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Certified CII Business Excellence Auditor
Confederation of Indian IndustryJan, 2015- Nov, 2024 -
Management Development Program
Indian Institute of Management AhmedabadFeb, 2010- Nov, 2024
Experience
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Brandbuddiez Technologies Private Limited
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India
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IT Services and IT Consulting
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1 - 100 Employee
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Founder
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Feb 2019 - Present
Brandbuddiez Technologies is perhaps India's First and Only White Labelled Phygital Ecosystem provider. The platform consist of integrated website, shop sales app, influencer management program and CRM engine that helps brands to provide seamless experience to customer and at the same time improve sales conversion for brand by integrating its digital and physical assets. We are brand's true buddiez in taking Retail 3.0 leap and driving business through Digital and Physical convergence. Brandbuddiez Technologies is perhaps India's First and Only White Labelled Phygital Ecosystem provider. The platform consist of integrated website, shop sales app, influencer management program and CRM engine that helps brands to provide seamless experience to customer and at the same time improve sales conversion for brand by integrating its digital and physical assets. We are brand's true buddiez in taking Retail 3.0 leap and driving business through Digital and Physical convergence.
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An Idea Tree Advisory L.L.P
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India
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Advertising Services
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1 - 100 Employee
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Founder and Partner
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Mar 2017 - Present
An Idea Tree Advisory LLP is a specialist marketing led business consulting firm. The firm is built on client partnership model and focuses on bringing an Outside- In perspective to co-create strategies that can drive business growth– with focus on last mile excellence The services offered by an Idea Tree • Marketing led Business strategy • Shopper marketing • Performance driven Digital and social marketing • Digital transformation – Marketing, Business process, information systems • Advertising and communication strategy, development and impact measurement. Current projects • Developing launch strategy for a Fintech startup • Developing business and Go to Market strategy for leading consumer durable brand • Conceptualizing and launching AI based CRM platform for Consumer durable retail segment • Developing business strategy for Large format consumer durable retailer • Developing Business strategy for an online sport platform • Shopper Marketing for a FMCD brand Recent projects • Developed and managed marketing strategy and operations for a large real estate firm in Hyderabad • Developed market entry strategy for a brown goods startup • Developed business strategy for an organic farming company Show less
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Usha International
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India
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Manufacturing
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700 & Above Employee
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Business Head - Domestic Appliances
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May 2015 - Jun 2016
Heading P&Lfor Appliances Business with key responsibilities to restructuring business and repositioning brand and drive growth and value creation - Managing Top line, ROI, Gross/net contribution, working capital, Product line wise business operations, overheads, budget and control - Revamping kitchen Appliances’ business - make it significant contributor to Usha’s overall business - Rejuvenating the brand and re-positioning it as young, relevant and modern - Institutionalize New Product Development (NPD) structure & processes to revamp and drive product portfolio strategy through robust product development plan. - Drive distribution - Implement TOC based GTM(Go to Market) strategy to change from whole-seller lead business to distribution led business - thus enhance reach and addressability - Institutionalize sales management and monitoring system to increase productive and effectiveness of sales force till last mile - Initiate and enhance sales through multiple channels like Modern trade, e com and institutional sale - Cost management through sourcing efficiency and value engineering VA/VE . Show less
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Godrej & Boyce Mfg. Co. Ltd.
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India
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Manufacturing
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700 & Above Employee
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Associate V.P. & Head - Strategic Marketing, Ecom, EBO,Modern Trade & Microwave Oven (P&L)
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2006 - May 2015
Responsible for developing strategic marketing initiatives to drive topline & bottomline for Rs 2300 Cr Godrej Appliance division. - Repositioning Godrej Appliance brand by developing effective brand & communication strategy and thus help in achieving aggressive profitable business growth targets - Providing strategic direction to appliances business - Strengthening current business and identify & develop new businesses - Build sustainable business model for Microwave category- Business development strategy, - Product and P&L management. - Develop & manage new business channels including Modern Trade, e-com & Exclusive Brand Outlet - Secondary and tertiary sales force management - Relationship management – Trade and customer - Developing business excellence model along with other key team members . Show less
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FCB Ulka
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Advertising Services
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200 - 300 Employee
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Account Director - Account Planning
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May 2004 - Aug 2006
Strategic Consulting to clients including communication, marketing & brand strategy development.(in FMCG and financial sector) - Developing Brand positioning and communication strategy for assigned brands based on consumer, competition and client understanding - Providing brand and marketing support to clients for existing brands and new products - Identifying new market opportunities - Providing inputs for marketing mix development (positioning, pricing, product) - Regular product launches and new projects. - Tracking category, competition & consumer trends through market & consumer research Brands : Amul, Bajaj Consumer Care, ICICI Bank, LIC, IDBI, Bank of Baroda, Zodiac, TCS Show less
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Aditya Birla Group
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India
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Executive Offices
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700 & Above Employee
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Marketing Manager
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1999 - 2003
Conceptualizing and implementation of strategies to grow Viscose fibre sale in domestic market through Branding and Business development activities - Developing branding strategy from scratch including developing brand positioning, brand architecture, brand communication and launch strategy for Birla Viscose. - Communication strategy–Agency selection, develop communication plan & budget - Business development – strategic tie-ups, Develop promotional program with business partners, - percolation of identified products at commercial hubs & tie up for business. - New Product Development – concept identification, Identified concept and product testing (ICPT) product development develop marketing mix. Show less
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GHFL [Garware Hi-Tech Films Limited • Worldwide]
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India
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Manufacturing
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400 - 500 Employee
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Product Manager - Consumer Product Division
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Jun 1997 - 2001
- Design and implementation of marketing strategies - Product development, Product Launches, Product Establishment, Product Promotions. - Develop and manage marketing mix for new and existing products - Advertisement & Sales Promotion—Strategy, implementation, evaluation and budgets. - Sales forecasting, budgeting (annual and periodical) and performance analysis. - Market Research and Information analysis. - Continuous evaluation of distribution network and identification / creation of new channels Show less
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Management Trainee
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May 1996 - Jun 1997
- Channel sale for Maharashtra which contributed 28% of the overall business. - Institutional sales and Key account management (all India) - Organize and conduct sales promotion and trade promotions - Channel sale for Maharashtra which contributed 28% of the overall business. - Institutional sales and Key account management (all India) - Organize and conduct sales promotion and trade promotions
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