Experience

Caliber Brands

• United Arab Emirates
• Manufacturing
• 1 - 100 Employee

• General Manager

  • Jan 2016 - Present

  Dubai, United Arab Emirates 𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - ✔ Strategic Planning and Execution: Develop and implement strategic plans to drive the distribution and marketing of Light Household, Domestic Appliances brands and Small Domestic Appliances (SDA) that aligns with the company's vision and positions it for sustainable growth and success. ✔ Building Relationships: Cultivating and nurturing professional relationships with key decision-makers to create a well-qualified pipeline of prospective… Show more 𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - ✔ Strategic Planning and Execution: Develop and implement strategic plans to drive the distribution and marketing of Light Household, Domestic Appliances brands and Small Domestic Appliances (SDA) that aligns with the company's vision and positions it for sustainable growth and success. ✔ Building Relationships: Cultivating and nurturing professional relationships with key decision-makers to create a well-qualified pipeline of prospective Managed Services opportunities. ✔ Sales Expansion and Territory Planning: Preparing and delivering persuasive proposals, driving the closure of new accounts within targeted verticals. Developing and consistently maintaining a comprehensive Sales Territory Plan, ensuring the company's sales targets and profitability are met. ✔ Industry Engagement: Actively participating in user groups, associations, and trade shows within targeted verticals to expand the company's network and presence. ✔ Financial Oversight: Taking overall responsibility for the company's top-line and bottom-line growth, as well as maximizing ROI. Market Analysis and Innovation: Continuously analyze market trends and consumer insights, identifying opportunities for product innovation and enhancement. ✔ Client Relationship Management: Foster and nurture strong relationships with key clients, ensuring their needs are met and exceeded while expanding the client base. ✔ Product Portfolio Development: Oversee the selection and introduction of new products and services, adapting to changing market dynamics and customer preferences. ✔ Sales Team Leadership: Lead, mentor, and inspire a high-performance sales team, setting clear goals and providing the necessary guidance and support for success Show less



Lutfi Group

• United Arab Emirates
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Head- Sales

  • Dec 2013 - Dec 2015

  Dubai 𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - ✔ Market Expansion and Brand Leadership: Orchestrated the successful distribution and marketing of renowned Consumer Electronics and Domestic Appliances brands across Oman, Bahrain, Qatar, and Kuwait, positioning the company as a dominant force in the market. ✔ Effective Communication: Facilitated communication and collaboration among internal sales teams, principal representatives, customers, and subcontractors to ensure understanding and… Show more 𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - ✔ Market Expansion and Brand Leadership: Orchestrated the successful distribution and marketing of renowned Consumer Electronics and Domestic Appliances brands across Oman, Bahrain, Qatar, and Kuwait, positioning the company as a dominant force in the market. ✔ Effective Communication: Facilitated communication and collaboration among internal sales teams, principal representatives, customers, and subcontractors to ensure understanding and alignment on customer order terms, sales agreements, and contracts. ✔ Strategic Offer Development: Crafted bundled and differentiated product offerings tailored to specific countries and product segments, enhancing the company's competitive edge and market positioning. ✔ Financial Stewardship: Assumed overall responsibility for the company's top-line and bottom-line performance, driving strategies to optimize return on investment (ROI). ✔ Market Expansion: Successfully managed sales and operations across Oman, Bahrain, Qatar, and Kuwait, contributing to the company's market expansion and penetration efforts. ✔ Brand Management: Oversaw the distribution and marketing of renowned Consumer Electronics and Domestic Appliances brands, including Bompani, Ocean, Nobel, Airmate, Faber, WIK, Heller, and Chigo, ensuring brand integrity and market prominence. ✔ Contract Management: Managed the negotiation and execution of sales agreements and contracts, ensuring compliance with agreed-upon terms and conditions while fostering strong, lasting relationships with key stakeholders. ✔ Performance Accountability: Held accountability for both top-line revenue growth and bottom-line profitability, implementing strategic initiatives and operational improvements to achieve business objective Show less



Eros Group

• India
• Real Estate
• 100 - 200 Employee

• Regional Business Manager

  • Apr 2006 - Oct 2013

  Dubai 𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - ✔ Responsible for International Business & Development, Brand Development, product roadmap, product positioning, competitive analysis, and assist with technical marketing activities for required branding activities, tradeshows / events in the Middle East Region. ✔ Managed & Developed the Brands to achieve short & long term operating results in line with the International business Plan. ✔ Planned, executed international business… Show more 𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - ✔ Responsible for International Business & Development, Brand Development, product roadmap, product positioning, competitive analysis, and assist with technical marketing activities for required branding activities, tradeshows / events in the Middle East Region. ✔ Managed & Developed the Brands to achieve short & long term operating results in line with the International business Plan. ✔ Planned, executed international business distributor wise, country wise targets, pricing and payment terms. ✔ Planned and implemented Sales strategies, Distribution channels & implement the same. ✔ Managed the company’s participation in events (including tradeshows, partner events and industry conferences).in the G.C.C region. ✔ Constantly market surveyed regarding competitors’ action, new products, price changes and its impact on company’s products. ✔ Periodically reviewed regional distributors’ performance and taking necessary actions for the business development. ✔ Prepared PSI for brand portfolio (Hitachi-AV & HA), discuss with distributors ways & means to develop the territories. ✔ Regularly liaison with important customers and solving their business problems. ✔ Regularly travelled to G.C.C Countries viz: Oman; Qatar; Bahrain; Kuwait & Yemen. ✔ Supervised Planning of shipment, custom inspection & completion of re-export documentation. ✔ Report to the Management with all the M.O.R (Monthly Operations Review) Reports, Quarterly Action Plan and feedback of market reports, Market Intelligence Reports and Market Trends Reports of the industry & comparative reports Industry V/s Company trends. ✔ New Business Development, expand product range sold to existing customers, develop new markets/customers for re-exports. ✔ Identified new business opportunities for the company and discuss action plans. Show less



V. V. & Sons LLC, Dubai, UAE, DUBAI, UAE

• Brand Development Manager

  • Mar 2005 - Mar 2006

  United Arab Emirates 𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - Brand Management-Marketing Management ✔ Responsible for Brand Development, product roadmap, product positioning, competitive analysis, and assist with technical marketing activities for required branding activities, trade shows / events. ✔ Managed & Developed the Brands to achieve short & long term operating results in line with the Product Marketing Plan. ✔ Determined marketing calendar for financial year and the best media… Show more 𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - Brand Management-Marketing Management ✔ Responsible for Brand Development, product roadmap, product positioning, competitive analysis, and assist with technical marketing activities for required branding activities, trade shows / events. ✔ Managed & Developed the Brands to achieve short & long term operating results in line with the Product Marketing Plan. ✔ Determined marketing calendar for financial year and the best media vehicles. Develop marketing communications programs including all PR and analyst activities, customer surveys and advertising programs. ✔ Managed the company’s participation in events (including tradeshows, partner events and industry conferences). Enhance visibility of brand through sustained campaigns. ✔ Report to the Management with all the M.O.R (Monthly Operations Review) Reports, Quarterly Action Plan and feedback of market reports, Market Intelligence Reports and Market Trends Reports of the industry & comparative reports Industry V/s Company trends. ✔ Developed strategies for marketing activities to ensure results directly related to the overall business plan of the company. ✔ Monitored overall brand performance with each Brand and work closely with brand/sales teams to ensure overall brand performance and image. ✔ Conducted Data Analysis; study the technical & commercial developments in the market, market segmentation and sensing competition activities. ✔ Undertaken dealer seminars, presentations & meeting and conduct training programs, coach, demonstrate & motivate clients' sales team. ✔ Managed ATL & Various BTL advertising activities to enhance visibility of Brands through sustained campaigns. Show less



Time Force Middle East FZE

• Product Manager

  • Feb 2003 - Feb 2005

  Dubai 𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - ✔ Managed & Developed the Brands to achieve short & long term operating results in line with the Product Marketing Plan. ✔ Determined marketing calendar for financial year and the best media vehicles. Develop marketing communications programs including all PR and analyst activities, customer surveys and advertising programs. ✔ Managed the company’s participation in events (including tradeshows, partner events and industry… Show more 𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - ✔ Managed & Developed the Brands to achieve short & long term operating results in line with the Product Marketing Plan. ✔ Determined marketing calendar for financial year and the best media vehicles. Develop marketing communications programs including all PR and analyst activities, customer surveys and advertising programs. ✔ Managed the company’s participation in events (including tradeshows, partner events and industry conferences). Enhance visibility of brand through sustained campaigns. ✔ Report to the Management with all the M.O.R (Monthly Operations Review) Reports, Quarterly Action Plan and feedback of market reports, Market Intelligence Reports and Market Trends Reports of the industry & comparative reports Industry V/s Company trends. ✔ Identified opportunities to enhance brand and build stronger brand equity for all brands. ✔ Developed strategies for marketing activities to ensure results directly related to the overall business plan of the company. ✔ Conducted research activities in support of business development, advertising & promotional activities and price monitoring of competition. ✔ Undertaken dealer seminars, presentations & meeting and conduct training programs, coach, demonstrate & motivate clients' sales team. Show less



SONY GULF FZE

• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Product Manager

  • 2001 - 2003

  JAFZA-U.A.E Product Management 𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - ✔ Liaise with the manufacturing division, manage the sourcing process, inventory planning, maintain ideal Inventory levels, and monitor stock & Supply Chain Management (S.C.M). ✔ Sensing consumer changing perceptions & changes in the fashion and trendy, modifying the models as per the fashion trends. ✔ Liaise with outlets to ensure sales, distribution, merchandising and product pricing. ✔ Promoted… Show more Product Management 𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - ✔ Liaise with the manufacturing division, manage the sourcing process, inventory planning, maintain ideal Inventory levels, and monitor stock & Supply Chain Management (S.C.M). ✔ Sensing consumer changing perceptions & changes in the fashion and trendy, modifying the models as per the fashion trends. ✔ Liaise with outlets to ensure sales, distribution, merchandising and product pricing. ✔ Promoted existing products as well as launch new Models in line with the Product Marketing Strategy. Responsible for complete management of AIWA Televisions apart from SONY Television Category. Manage & Maintain the G.P. planning process and generate reports. ✔ Researched new market opportunities for product development and growth. ✔ Liaise with the Manufacturers/Suppliers, for order placing, price negotiations, negotiation for advertising & promotional support services and delivery of goods. ✔ Managed implementation of products activities through frequent field visits in co-ordination with the Sales Team. Follow up on product performance and taking appropriate actions. ✔ Managed Product Budgeting for best utilization of resources within the organization. ✔ Created & developed promotional material for key Models in line with marketing objectives. ✔ Sense Consumer’s changing perceptions, innovate new features in products and promote distinctive features of products. ✔ Enhanced Dealer Network and respond to aspirations of dealers with effective motivational programmes: Dealer Seminars, Distributors Meet. ✔ Strategized business-planning activity for the region and involve decisions pertaining to pricing, product delivery schedules and new product development. Show less



Societe Saksons DE Commerce, S.A.R.L. (SOSACO), Guinea, West Africa,,

• Assistant Manager International Business

  • Nov 2000 - Nov 2001

  WEST AFRICA ;GUINEA 𝑲𝒆𝒚 𝑹𝒆𝒔𝒑𝒐𝒏𝒔𝒊𝒃𝒊𝒍𝒊𝒕𝒊𝒆𝒔 - ✔ Responsible for International Business & Development, Brand Development, product roadmap, product positioning, competitive analysis, and assist with technical marketing activities for required branding activities, tradeshows / events in the Middle East Region. ✔ Managed & Developed the Brands to achieve short & long term operating results in line with the International business Plan.