Digital Marketing Manager

• Aug. 2022 - –Heute

Assistant Manager Corporate Communications

• Nov. 2019 - Aug. 2022

1. Report directly to the Group CEO2. Plan and execute internal and external campaigns to strengthen stakeholder relations and create brand awareness3. Write and disseminate press releases in Sri Lanka, Ethiopia and Kenya4. Brand protection & Crisis management5. Solicit and co-ordinate interviews with relevant local and foreign publications6. Work with human resources to project a positive employer brand and facilitate recruitment7. Manage content marketing strategies and social media presence8. Execute digital marketing campaigns across Linkedin, Facebook and Instagram (grew LinkedIn audience from 0 to 24K in 16 months)9. Manage and update the website10. Design and create websites and microsites for relevant clusters11. Liaise with creative agencies in three countries (Sri Lanka, Ethiopia and Kenya) to devise innovative digital marketing and PR campaigns12. Responsible for coordinating and managing the overall production and publication of the annual report13. Source vendors/agencies for relevant media work in all three countries14. Manage the production of videos and photoshoots for external and internal communications

Assistant Manager - PR & Digital Marketing

• Okt. 2018 - Nov. 2019

 Plan and execute internal and external campaigns with the respective divisions to garner greater publicity and good will Write and disseminate press releases Manage external communications for both the Group and its subsidiaries Speak publicly at interviews, press conferences and presentations Provide stakeholders with relevant information regarding promotional opportunities and current campaigns Organizing and attending promotional events Liaise with internal and external stakeholders regarding budget, timescales and objectives Commissioning or undertaking relevant market research Maintain a positive public image for the Group and its brands Work with human resources to project a positive employer brand Manage content marketing strategies and social media presence Manage social media and PPC campaigns Manage and update all relevant websites Devise strategies to drive traffic to brand sites Liaise with creative agencies to devise innovative digital marketing campaigns Responsible for coordinating and managing the overall production and publication of the annual report

Freelance Writer

• 2010 - 2019

1. Swedish magazine Omvarlden. Interviewed and wrote an article on Annoushka Hempel of Hempel Galleries2. Jinadasa logistics and apparel divisions. Created content for the prospectus used by their Canadian based logistics company Califolink and their locally based apparels division.3. The Jinadasa Group. Created SEO content for the group website spanning all their divisions Proofread and edited business proposals and plans Summarized business proposals and plans4. Zava Coffee. Created content for their packaging5. J.L. Morison & Son Created SEO content for their current website spanning all their various divisions6. Soul Coffee Created content for packaging. Wrote and disseminated press releases.7. Panasian Power Wrote and disseminated press releases.

Senior PR Executive

• Mai 2015 - Okt. 2018

I work closely with my clients to help manage their public image and reputation. This requires devising strategic PR plans that help them garner a large share of voice through earned media. This involves writing external, and often internal, communications that resonate with the target audience as well as pitch stories to editors that highlight important aspects of my clients' businesses. New media channels are also explored and utilized for this purpose. Within the agency I also work on pitches for new business.

Public Relations Consultant

• Feb. 2014 - Apr. 2015

As a communications advisor I developed and executed strategic PR plans to ensure my clients received optimum coverage and maximum return on investment. This included developing positive media relationships with editors and journalists and gaining an understanding of how Sri Lankan media functions.1. Clients: 3M, Porsche, GSK and CBL2. Organized press conferences and media roundtables3. Wrote press releases aimed at different target groups and publications4. Pitched stories and interviews to the media5. Scripted, filmed and edited corporate videos6. Developed and presented campaign strategies to the client

Individual Contributor

• Juli 2013 - Nov. 2013

In my role as contributor I took part in editorial meetings and covered a wide range of topics for this national award winning publication. These include, but were not limited to, American and Australian politics; international news; and cinema.1. For live events, such as protests, I was responsible for creating video and publishable photos to be included in my articles2. Interviewed Australian MP Michael McCormack for a profile piece3. Created concise SEO enabled excerpts for each article4. Pitched story ideas to the editor and worked towards strict deadlines

Media Consultant

• Nov. 2012 - Nov. 2013

Journalist and Newscaster intern

• Nov. 2011 - Dez. 2011

1. Wrote the hourly international news2. Produced the international news for the 1pm and 6pm time slots (Prime Time). This involved research, writing, recording and editing the segment and the addition of voice cuts if deemed necessary.3. Wrote for the website (the weekly movie review and the international news)4. Recorded and edited voice cuts5. Conducted interviews6. Liaised with the Colombo Stock Exchange for the daily briefing on the stock market and produced the package for that segment7. Edited the news packages of other reporters

Press Secretary

• Okt. 2010 - März 2011

1. Point of contact for press and our media sponsors (ETV, E FM and Wijeya Newspapers Ltd)2. Wrote press releases3. Organized press conferences4. Provided interviews and responded to queries by the press5. Created content and made regular updates to social media sites.6. Made regular checks and kept track of stories regarding the Festival that appeared online and in print.7. Coordinated between the Festival and the advertising agency, followed up on artwork for campaigns8. Allotted the budget for advertising and setup the advertising schedule 9. Liaised between press and authors.10. Cultivated relationships with the press.11. Ensured all media requirements to our media sponsors were fulfilled. These included, but were not limited to, exclusive access to authors, specific placement of banners during the festival and the securing of permission to film on certain locations.12. Ensured sponsorship requirements by our media sponsors were fulfilled. These included, but were not limited to, the production and running of adverts according to the agreed upon schedule.