Rama Thakur
Marketing Analytics Manager at Pendulum Therapeutics- Claim this Profile
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English Native or bilingual proficiency
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Hindi Native or bilingual proficiency
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Bio
Vijayalakshmi Krishnasamy
I have worked with Rama for the past 4 years since the time I join in Princess Cruises. She is my first go to person for any Marketing related terms. She is very knowledgeable in Analytics, reporting Areas. She has very strong communication skills. She is well organized and a dedicated person.
Simon T
For the past 7 years I was lucky to have Rama Thakur be a part of my team (Princess CRM Application Development) and over this period she become a lead of our group’s Analytics initiatives. Rama championed the use of new reporting and analytical tools and supporting data foundation to improve the analytic, modeling and reporting capabilities. Rama provided an organized and dedicated approach to the many reporting and data mining tasks supporting Princess’ multiple business units. She was also instrumental in extending the same level of support to P&O AUS and Princess UK business groups. In addition to handling everyday support tasks Rama has advanced her knowledge in multiple technologies and became an expert in Siebel OBIEE tool and was quite helpful in developing and testing many of the enhancements in that platform. She is very capable and detail-oriented programmer/analyst and a great team worker. I am extremely sorry that Rama’s position could not be retained as a result of the unprecedented action that Carnival Corp. had to take and make significant cuts in its shoreside operations. These actions and cutbacks should not be interpreted in any way that many of Rama’s contributions were not valuable, but rather necessary and painful steps our company had to make in view of the extended operational pause and accumulated losses in travel industry and cruising in particular.
Vijayalakshmi Krishnasamy
I have worked with Rama for the past 4 years since the time I join in Princess Cruises. She is my first go to person for any Marketing related terms. She is very knowledgeable in Analytics, reporting Areas. She has very strong communication skills. She is well organized and a dedicated person.
Simon T
For the past 7 years I was lucky to have Rama Thakur be a part of my team (Princess CRM Application Development) and over this period she become a lead of our group’s Analytics initiatives. Rama championed the use of new reporting and analytical tools and supporting data foundation to improve the analytic, modeling and reporting capabilities. Rama provided an organized and dedicated approach to the many reporting and data mining tasks supporting Princess’ multiple business units. She was also instrumental in extending the same level of support to P&O AUS and Princess UK business groups. In addition to handling everyday support tasks Rama has advanced her knowledge in multiple technologies and became an expert in Siebel OBIEE tool and was quite helpful in developing and testing many of the enhancements in that platform. She is very capable and detail-oriented programmer/analyst and a great team worker. I am extremely sorry that Rama’s position could not be retained as a result of the unprecedented action that Carnival Corp. had to take and make significant cuts in its shoreside operations. These actions and cutbacks should not be interpreted in any way that many of Rama’s contributions were not valuable, but rather necessary and painful steps our company had to make in view of the extended operational pause and accumulated losses in travel industry and cruising in particular.
Vijayalakshmi Krishnasamy
I have worked with Rama for the past 4 years since the time I join in Princess Cruises. She is my first go to person for any Marketing related terms. She is very knowledgeable in Analytics, reporting Areas. She has very strong communication skills. She is well organized and a dedicated person.
Simon T
For the past 7 years I was lucky to have Rama Thakur be a part of my team (Princess CRM Application Development) and over this period she become a lead of our group’s Analytics initiatives. Rama championed the use of new reporting and analytical tools and supporting data foundation to improve the analytic, modeling and reporting capabilities. Rama provided an organized and dedicated approach to the many reporting and data mining tasks supporting Princess’ multiple business units. She was also instrumental in extending the same level of support to P&O AUS and Princess UK business groups. In addition to handling everyday support tasks Rama has advanced her knowledge in multiple technologies and became an expert in Siebel OBIEE tool and was quite helpful in developing and testing many of the enhancements in that platform. She is very capable and detail-oriented programmer/analyst and a great team worker. I am extremely sorry that Rama’s position could not be retained as a result of the unprecedented action that Carnival Corp. had to take and make significant cuts in its shoreside operations. These actions and cutbacks should not be interpreted in any way that many of Rama’s contributions were not valuable, but rather necessary and painful steps our company had to make in view of the extended operational pause and accumulated losses in travel industry and cruising in particular.
Vijayalakshmi Krishnasamy
I have worked with Rama for the past 4 years since the time I join in Princess Cruises. She is my first go to person for any Marketing related terms. She is very knowledgeable in Analytics, reporting Areas. She has very strong communication skills. She is well organized and a dedicated person.
Simon T
For the past 7 years I was lucky to have Rama Thakur be a part of my team (Princess CRM Application Development) and over this period she become a lead of our group’s Analytics initiatives. Rama championed the use of new reporting and analytical tools and supporting data foundation to improve the analytic, modeling and reporting capabilities. Rama provided an organized and dedicated approach to the many reporting and data mining tasks supporting Princess’ multiple business units. She was also instrumental in extending the same level of support to P&O AUS and Princess UK business groups. In addition to handling everyday support tasks Rama has advanced her knowledge in multiple technologies and became an expert in Siebel OBIEE tool and was quite helpful in developing and testing many of the enhancements in that platform. She is very capable and detail-oriented programmer/analyst and a great team worker. I am extremely sorry that Rama’s position could not be retained as a result of the unprecedented action that Carnival Corp. had to take and make significant cuts in its shoreside operations. These actions and cutbacks should not be interpreted in any way that many of Rama’s contributions were not valuable, but rather necessary and painful steps our company had to make in view of the extended operational pause and accumulated losses in travel industry and cruising in particular.
Credentials
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Data Science Foundations: Data Mining
LinkedInJul, 2021- Nov, 2024 -
Python Data Analysis
LinkedInMay, 2021- Nov, 2024 -
Tableau 10 for Data Scientists
LinkedInMay, 2021- Nov, 2024 -
Google Analytics Essential Training
LinkedInAug, 2020- Nov, 2024 -
Power BI Essential Training
LinkedInAug, 2020- Nov, 2024 -
Python Essential Training
LinkedInAug, 2020- Nov, 2024 -
Tableau Analysis
Tableau SoftwareJul, 2020- Nov, 2024 -
Oracle BI: Build Repositories Certificate
OracleFeb, 2016- Nov, 2024
Experience
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Pendulum Therapeutics
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United States
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Biotechnology
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1 - 100 Employee
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Marketing Analytics Manager
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May 2022 - Present
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The Guitar Center Company
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United States
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Retail
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700 & Above Employee
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Sr. Analyst, Customer Data Analytics
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Mar 2021 - Apr 2022
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Petco
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United States
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Retail
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700 & Above Employee
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Sr. Analyst (CRM/Marketing Analytics)
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Oct 2020 - Jan 2021
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Princess Cruises
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United States
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Travel Arrangements
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700 & Above Employee
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Sr. Programmer/Analyst
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2016 - Jul 2020
• Designed and developed three layers (Physical/Business Model and Mapping/ Presentation) of an OBIEE Metadata Repository (.rpd) using Oracle BI Administration Tool.• Created customized interactive dashboards in OBIEE for users for better visualization and easy reporting.• Created ibot/Agents to deliver reports to the users as per the schedules.• Used OBIEE Answers to create queries, format views, charts, and add user interactivity and dynamic content to enhance the user experience. • Optimized OBIEE Segments, Segment Trees, Answer queries, Siebel campaign loads for Direct Mail & Email.• Performed data analysis by utilizing PL/SQL, Db2 and OBIEE for data issues or to provide data insights for users.• Provided support to Siebel and OBIEE application users with any analysis, issues and process enhancements.• Resolved issues, analyzed and enhanced performance on Informatica workflows/ETL(DAC) and webMethods.• Coordinated with SFTP team for outside vendor FTP setup.• Deployed change releases for OBIEE, Siebel, and webMethods.• Performed development and QA testing on major Siebel Multi-brand consolidation project. Show less
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Programmer/Analyst
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2014 - 2016
• Managed CRM systems service requests by working independently, troubleshooting, and finding resolutions. • Developed and tested Siebel CRM, Marketing and Analytics (OBIEE) applications.• Enhanced OBIEE segments and Siebel campaign processes to make them more targeted and time efficient.• Trained new users, including international marketing teams, on Siebel Marketing & OBIEE Analytics.• Conducted troubleshooting and analysis for Siebel, OBIEE, Informatica workflows/ETL(DAC) and webMethods services to enhance performance.• Performed QA/UAT testing during all application upgrades.• Performed data analysis using Db2 and OBIEE to provide insight to various business groups for decision making. Show less
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Marketing Data Analyst
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2009 - 2014
• Prepared and executed direct mail and email campaigns for target audience in Siebel.• Analyzed the performance of direct mail and email by reviewing targeting strategy and test results, and made recommendations for future improvement.• Observed and documented trends related to targeting and report results for split tests(A/B) based on accepted statistics methodology. • Presented results and analysis to other Analysts, creative groups, and Yield Management in meetings.• Developed monthly board reports and quarterly corporate reports per specified deadlines, including summarizing and presenting the trends that provide insights to senior executives for key decision making on marketing initiatives.• Conducted Ad hoc analysis & created reports for consumer profiling using SQL, Siebel Analytics, Business objects and Excel. • Supported special projects for CRM aimed at improving marketing revenue & customer experience.• Supported data and system testing related to Siebel and SDL upgrades, new releases and enhancements.• Provided training and guidance for the analytics teams in international offices.• Addressed marketing related consumer issues and resolve in a timely manner.• Automated campaign processes and improved efficiency of monthly reports by using pivot tables.• Communicated actively with IT CRM team for any data, Siebel and Polar issues. Show less
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Database Coordinator
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2007 - 2009
• Found data discrepancies using SQL queries and worked with IT to fix the data.• Developed consumer and Travel Agent email campaigns using Siebel and DM5.• Analyzed results for emails and mailings for future targeting improvement. • Prepared monthly reports for Consumer and Travel Agent Email campaigns.• Addressed Siebel and DM5 technical issues for consumer issues resolution. • Reviewed and analyzed the loads from various sources, determine form codes & write specification for IT. Show less
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UPS
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United States
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Truck Transportation
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700 & Above Employee
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Owner & Manager
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2005 - 2007
Trained & led team of three employees and handled all business operations, including use of POS (Point of Sale) system, accounting using quick books, payroll, vendor relations, and inventory maintenance. Attended business meetings, handled advertising, processed claims. Trained & led team of three employees and handled all business operations, including use of POS (Point of Sale) system, accounting using quick books, payroll, vendor relations, and inventory maintenance. Attended business meetings, handled advertising, processed claims.
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Education
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University of Bridgeport
Master's degree, Computer Science -
Himachal Pradesh University
Master's degree, Biological Sciences
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