Ramadhan Musah, Copywriter
Lead Copywriter at Fleri- Claim this Profile
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Bio
Credentials
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Advertising Foundations
LinkedInOct, 2022- Sep, 2024 -
Content Creation: Strategy and Tools
LinkedInOct, 2022- Sep, 2024 -
Marketing Strategy: SEO Content Writing
LinkedInOct, 2022- Sep, 2024 -
Marketing: Copywriting for Social Media
LinkedInOct, 2022- Sep, 2024 -
Writing Ad Copy
LinkedInOct, 2022- Sep, 2024 -
Writing Emails People Want to Read
LinkedInOct, 2022- Sep, 2024 -
Finding a Remote Job
LinkedInSep, 2022- Sep, 2024 -
Learning Conversion Copywriting
LinkedInSep, 2022- Sep, 2024 -
Learning to Write Marketing Copy
LinkedInSep, 2022- Sep, 2024
Experience
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Fleri
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United States
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Individual and Family Services
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1 - 100 Employee
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Lead Copywriter
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Dec 2022 - Present
Roles & Responsibilities Writing clear, persuasive copy for the Fleri website, email campaigns, and other marketing materials to educate and engage customers about the benefits of the platform. Collaborating with the healthcare providers to gather information about the services they offer, and using this information to write compelling descriptions and highlight the unique features and benefits of the platform. Creating content that is informative and engaging, highlighting the importance of access to quality healthcare services for families, and explaining how Fleri helps connect people with the services they need. Writing copy for social media posts and other marketing materials that promote Fleri and help to build brand awareness. Working with designers and other stakeholders to ensure that copy is visually appealing and supports the overall marketing and communications efforts. Ensuring that all copy is compliant with relevant healthcare regulations and guidelines, and meets the needs of the target audience. Conducting market research and monitoring industry trends to ensure that Fleri's messaging remains relevant and effective. Maintaining a consistent brand voice and style across all copy. Collaborating with other departments, such as customer support and product development, to ensure that all messaging is consistent and aligned with the company's overall goals and strategies.
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Cellulant
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Kenya
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Financial Services
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400 - 500 Employee
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Copywriter
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May 2022 - Dec 2022
Roles & Responsibilities • Successfully identified and researched topics that contribute to business and brand growth • Wrote effective user interface text that improves user navigation and experience through onboarding, promos, error messages, instructional materials, and other components • Improved the impact of social media content through targeted language, messaging, and tone that resonates with the target audience • Developed persuasive copy concepts by effectively translating creative direction and technical information • Contributed to the success of large- and small-scale marketing projects through collaboration with designers, PR, and other professionals.
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Alore - Growth OS
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Singapore
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Software Development
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1 - 100 Employee
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Senior Marketing Copywriter
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Feb 2022 - Apr 2022
Roles & Responsibilities Translate sales strategies into a creative narration, partnering with the client's business/sales teams to ensure that content meets business objectives. Able to generate interest by changing customer perceptions and behavior with compelling copywriting. Turn product solutions into a clear, succinct, and engaging story for customers Develop long-form content including e-books, weekly newsletters, courses, whitepapers, success stories, guides, blogs, etc that will educate Alore's customers from different industries on How to generate leads using cold emails Create subject line, preview text, headline, sub-headline, body copy, and clear CTAs for Alore's Marketing activities Manage multiple projects simultaneously and effectively prioritize to manage competing internal client demands
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Crossover for Work
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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Senior Copywriter
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Feb 2021 - Feb 2022
Key Achievements Oversee all aspects of landing page creation, from copywriting, to UX/UI, to constant Conversion Rate Optimization through data-driven A/B tests. Boosted the average landing page conversions by 25% in 6 months for 9 e-commerce landing pages. Own copywriting for assigned device and service brands—specifically taglines, why buys, detail page headlines, digital ads, and retail signage—while adhering to an authentic brand voice. Create automated email campaigns—behavioral, transactional, and engagement-oriented—sent to segments of 3+ million users. Boosted SEO traffic from 1 to 8 million users monthly in 16 months for 7 domains.
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The AdMark Group
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United States
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Advertising Services
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1 - 100 Employee
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Copywriter
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Feb 2021 - Sep 2021
Collaborate with both internal and external, cross-functional partners in order to develop the best and most creative, compelling story lines and product presentation. Key Achievements Implemented an e-mail campaign that resulted in a 77% in revenue. Revised a Billboard Copy that contributed to a 27% increase in sales for a client. Launched over 13 Infomercials that generated more than $150 million in sales. Produced web copy for a client and wrote SEO-focused articles, which increased our web traffic by 26% Generated B2C click-through sales of more than $485,000 quarterly.
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M-Tenders Africa
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Kenya
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Software Development
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1 - 100 Employee
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Digital Marketing Manager
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Jun 2019 - Nov 2020
Main Responsibility Setting up, implementing and managing the overall company's digital marketing strategy. Key Achievements Increased website traffic by 50% by creating and implementing an SEO strategy. Generated a 200% uplift in organic traffic to the website in 6 months. Created an effective paid Facebook Advertising and Google Ad campaign which generated 10,000 website visits. Decreased the load time of the website by optimizing CSS files. Located and proposed new potential business partnerships (B2B) by contacting potential partners and attending networking events which resulted in 3 new strategic partnerships. Increased e-commerce sales by 20% in 3 months by redesigning all landing pages. Set up an effective email marketing campaign increasing ROI from $1000 to $5000.
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MintVilla Housing
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Kenya
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Real Estate
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1 - 100 Employee
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Digital Marketing Manager
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Apr 2019 - Nov 2019
Main Responsibility. Tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with the brand identity. Key Achievements • Increased the company’s sales by 65% through implementation of a dedicated marketing plan to bring in more business. • Developed and implemented a 6 month marketing plan during the pandemic which successfully met all marketing and sales objectives by 65%. • Successfully organized a huge marketing fair, which resulted in increasing the company’s clientele by a staggering 58%. • Single-handedly created and deployed a complex customer segmentation and cohort-specific targeting strategy, a feat that the last 2 marketing managers were unable to perform. • Introduced campaign creation, analysis and optimization of direct marketing campaigns, including Facebook, Google and LinkedIn platforms.
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Radio Africa Group
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Kenya
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Broadcast Media Production and Distribution
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300 - 400 Employee
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Copywriting Intern
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Aug 2017 - Feb 2018
Responsibilities Created press releases for regional news broadcast, circulated through print newspaper and digital newsletter. Constructed radio and print advertisements for circulation in regional and national markets, collaborating to select on-air talent and creating additional extended DJ endorsement spots. Responsibilities Created press releases for regional news broadcast, circulated through print newspaper and digital newsletter. Constructed radio and print advertisements for circulation in regional and national markets, collaborating to select on-air talent and creating additional extended DJ endorsement spots.
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Executive Assistant / Content Development
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Aug 2016 - Dec 2016
Assembling all raw footage recorded or transferred onto audio tape in preparation for inputting into the computer; Inputting uncut rushes and sound, and synchronizing and storing them into files on the computer; Digitally cutting the files to put together the sequence of the film and deciding what is usable; Creating a 'rough cut' (or assembly edit) of the programme and determining the exact cutting for the next and final stages; Reordering and fine-tuning the content to ensure the logical sequencing and smooth running of the film
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Education
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2014 - 2017
Jommo Kenyatta University of Agriculture and Technology
Bachelor of Business Information Technology, Business, Management, Marketing, and Related Support Services -
2014 - 2014
emobillis Mobile Training Institute
Android Programming -
2018 - 2019
HubSpot Academy
Digital Marketing and Social Media Management -
2019 -
Google Digital Skills for Africa
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