Raluca-Elena Dinca-Ionita
Co-founder & Chief Marketing Officer at AYG Romania- Claim this Profile
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English Full professional proficiency
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Romanian Native or bilingual proficiency
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French Elementary proficiency
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Bio
Clemente Cappello
Raluca has been amazing organising the 2020 TedxCostanta event. I was a speaker and was impressed with her approach dealing with many speakers and stakeholders form different country in a short timeframe. Moreover the editorial content was both original and insightful. Thank you and great job!
Joel Hansen
I had the privilege to work alongside Raluca-Elena during the planning and execution of the TEDxConstanta 2020 event. I was selected to be a speaker on the topic of social media and from the first email interaction we had to the last follow-up thank you after my TEDx talk, I was truly impressed with the coordination skills that Raluca-Elena and her team organized the event with. If you are ever selected to participate at TEDxConstanta in the future, make sure you don't hesitate!
Marina Gociu
It has been a pleasure to get to know Raluca and work at the lovely company that she co-founded. Her enthusiasm and her ability to bring people together made AYG a wonderful place to work. I was impressed with Raluca's leadership skills and with the way she rallied the team to conquer every challenge. I also can't fathom how she was always able and eager to volunteer to causes close to her heart. I can't recommend Raluca highly enough!
Clemente Cappello
Raluca has been amazing organising the 2020 TedxCostanta event. I was a speaker and was impressed with her approach dealing with many speakers and stakeholders form different country in a short timeframe. Moreover the editorial content was both original and insightful. Thank you and great job!
Joel Hansen
I had the privilege to work alongside Raluca-Elena during the planning and execution of the TEDxConstanta 2020 event. I was selected to be a speaker on the topic of social media and from the first email interaction we had to the last follow-up thank you after my TEDx talk, I was truly impressed with the coordination skills that Raluca-Elena and her team organized the event with. If you are ever selected to participate at TEDxConstanta in the future, make sure you don't hesitate!
Marina Gociu
It has been a pleasure to get to know Raluca and work at the lovely company that she co-founded. Her enthusiasm and her ability to bring people together made AYG a wonderful place to work. I was impressed with Raluca's leadership skills and with the way she rallied the team to conquer every challenge. I also can't fathom how she was always able and eager to volunteer to causes close to her heart. I can't recommend Raluca highly enough!
Clemente Cappello
Raluca has been amazing organising the 2020 TedxCostanta event. I was a speaker and was impressed with her approach dealing with many speakers and stakeholders form different country in a short timeframe. Moreover the editorial content was both original and insightful. Thank you and great job!
Joel Hansen
I had the privilege to work alongside Raluca-Elena during the planning and execution of the TEDxConstanta 2020 event. I was selected to be a speaker on the topic of social media and from the first email interaction we had to the last follow-up thank you after my TEDx talk, I was truly impressed with the coordination skills that Raluca-Elena and her team organized the event with. If you are ever selected to participate at TEDxConstanta in the future, make sure you don't hesitate!
Marina Gociu
It has been a pleasure to get to know Raluca and work at the lovely company that she co-founded. Her enthusiasm and her ability to bring people together made AYG a wonderful place to work. I was impressed with Raluca's leadership skills and with the way she rallied the team to conquer every challenge. I also can't fathom how she was always able and eager to volunteer to causes close to her heart. I can't recommend Raluca highly enough!
Clemente Cappello
Raluca has been amazing organising the 2020 TedxCostanta event. I was a speaker and was impressed with her approach dealing with many speakers and stakeholders form different country in a short timeframe. Moreover the editorial content was both original and insightful. Thank you and great job!
Joel Hansen
I had the privilege to work alongside Raluca-Elena during the planning and execution of the TEDxConstanta 2020 event. I was selected to be a speaker on the topic of social media and from the first email interaction we had to the last follow-up thank you after my TEDx talk, I was truly impressed with the coordination skills that Raluca-Elena and her team organized the event with. If you are ever selected to participate at TEDxConstanta in the future, make sure you don't hesitate!
Marina Gociu
It has been a pleasure to get to know Raluca and work at the lovely company that she co-founded. Her enthusiasm and her ability to bring people together made AYG a wonderful place to work. I was impressed with Raluca's leadership skills and with the way she rallied the team to conquer every challenge. I also can't fathom how she was always able and eager to volunteer to causes close to her heart. I can't recommend Raluca highly enough!
Credentials
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Tourism Manager
Camera de Comerţ, Industrie, Navigaţie şi Agricultură Constanţa (CCINA)Jan, 2019- Oct, 2024 -
Entrepreneurial Training Workshop Certificate
Empretec RomaniaSep, 2018- Oct, 2024 -
Certified Trainer
Project Management SolutionsMar, 2011- Oct, 2024 -
Inbound Marketing Certification
HubSpot AcademyApr, 2013- Oct, 2024
Experience
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AYG Romania
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Brazil
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Banking
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Co-founder & Chief Marketing Officer
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Nov 2011 - Present
Responsible for overseeing marketing initiatives within AYG Romania, mainly by developing areas such as sales management, product development, distribution channel management, marketing communications, including advertising and promotions, pricing, market research, and customer service. * Marketing and Retail Sales: providing strategic direction for the Marketing and Retail Sales organizations, with specific focus on planning, developing sustainable/scalable marketing programs, budgeting and forecasting. * Tracking and Reporting: providing the vision for developing effective methods to track and evaluate the performance of the organization’s marketing/sales functions, regarding data collection, real time interpretation of results, instituting best practices and processes, with a focus on deploying scalable systems to report on AYG’s advertising & sales success. * Accountability: being accountable for marketing & sales budgets, revenue, growth targets as well as qualitative measures to evaluate success of marketing and retail programs. * Defining the Competitive Marketplace: understanding AYG’s business risks, competitive landscape, and niche opportunities. * Brand Stewardship: acting as the Brand Steward ensuring AYG delivers on its brand promise and drive continued brand awareness via marketing and public relations campaigns. * Reputation Management: building a positive social image of a high-growth company, with strategic and public relations campaigns, targeted advertising, social networking & online community engagement. * Collaborating with the Executive Team.
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Freelancer
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Software Development
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1 - 100 Employee
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Certified Trainer
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2010 - Present
Responsible for the technical development and deployment of training learning materials using a variety of tools and learning methodologies designed for classroom, video, and web-based delivery mediums, as well as supporting the instructional design process by researching, and developing content for use in training materials, presentations, and assessments. * Critical Thinking: developing or assessing materials that will help participants understand the subjects being taught, based on their individual needs and expectations; * Decision Making: deciding the best programs to train their participants and meet the needs of the organization. * Communication Skills: being a friendly, clear, strong speaker - speak interpersonally with individuals, report to management and meet with vendors. * Management: being in charge of training staff (when applicable), or motivating & training large/medium groups of participants. ___ Public Speaking 2010: * MC - Entrepreneurship Event - Business School Project, AIESEC Constanta * MC - Educational Event - GROW Project, AIESEC Constanta 2011: * MC - Entrepreneurship Conference - Be Entrepreneur Project, AIESEC Constanta 2012: * MC - Local Elections Event - AIESEC Constanta * MC - Educational Event - DRAW Project, AIESEC Constanta * MC - Leadership Conference - Leadership Training Seminary, AIESEC Constanta * MC - Kindergarten Opening - Royal Kids Academy, Constanta * MC - Leadership Conference - Regional Training Seminary, AIESEC Constanta & AIESEC Galati * Speaker - Leadership Conference - Imagine Leadership Conference, AIESEC Galati Professional Trainer 2013: * Trainer | Strategic Decisions | AIESEC Constanta, Constanta * Trainer | Marketing Session | Entrepreneurship Project, Constanta * Trainer | Marketing Session | Entrepreneurship Project, Galati
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TEDxConstanta
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Romania
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Civic and Social Organizations
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1 - 100 Employee
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Ambassador & Curator
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Mar 2019 - Present
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Co-Organizer & Executive Director
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Mar 2017 - Nov 2018
TEDxConstanta is an event that brings together bright minds to give talks that are idea-focused, on a wide range of subjects, to foster learning, inspiration and provoke conversations that matter. • Co-organised, planned and managed 2 consecutive TEDx events in 2017 and 2018, both of which were sold-out. TEDx Constanta 2017 event, "Life: How To", reached an NPS score of 95. TEDx Constanta 2018 event, "We are Legacy", reached an NPS score of 86. • Built, led, motivated and influenced a cross-functional team of volunteers to execute each TEDx event over a six to eight month period of planning and execution • Developed event operations project plan and budget • Developed and coordinated strategic marketing and social media plans • Curated an inspiring and engaging line up of speakers, aligned with the edition theme • Sourced, coached and provided account management support to Innovation Booth partners • Oversaw the TEDx licence compliance
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Education
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2007 - 2011
Universitatea „Ovidius” din Constanța
BS, Law -
2007 - 2010
Universitatea „Spiru Haret” din București
BS, Marketing & International Affaires
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