Experience

Millenium Pro Design

• Romania
• Retail
• 100 - 200 Employee

• Email Marketing & Marketing Automation Manager - BestValue.eu

  • Jan 2021 - Present

  • coordinating the email marketing campaigns and strategy for BestValue.eu using SalesForce Marketing Cloud (including marketing automations; defining and developing customer journeys & creative campaigns with a focus on loyalty, engagement, and retention)• maximizing revenue opportunities from the company CRM and customer database• defining lead nurturing strategies & drip campaigns in order to increase the retention rate• building & launching marketing campaigns oriented toward customer retention & loyalty• managing email marketing campaigns & automations for the brand loyalty program (First Club)• briefing and debriefing marketing campaigns & loyalty program initiatives across several departments (tech, commercial, creative)• analyzing reported data with the purpose of optimizing the performance of email marketing and marketing automation flows, and defining the strategy accordingly

• Email Marketing & Campaign Specialist - BestValue.eu

  • Apr 2019 - Jan 2021

  • in charge of the email marketing campaigns for BestValue.eu using Mailchimp, and, since September 2020, SalesForce Marketing Cloud (starting from content creation/ implementation, HTML editing, to segmentation, A/B testing of emails, contributing to customer journeys with a focus on loyalty and retention);• building creative & engaging marketing campaigns oriented towards customer retention• contributing to the brand loyalty program strategy through email marketing • copywriting and brainstorming campaign ideas with a focus on revenue and customer retention• planning and briefing marketing campaigns • collaborate with the creative team for website banners, landing pages & content creation• analyzing and reporting email marketing and other campaigns KPI from various external platforms such as Google Analytics and other internal data• ensure outgoing emails and website communications are aligned with marketing planning• project management for other campaigns through Asana, Google Sheets (in Agile-oriented environment)• Working with Mailchimp, SalesForce Marketing Cloud, Sylius, Metabase, Hotjar, Google Analytics, Google Search Console, Google Tag Manager, Wordpress, Elementor Visual Composer, Optin Monster, Campaign URL Builder, 123 Formbuilder



Internet Corp

• Romania
• Online Audio and Video Media
• 1 - 100 Employee

• Head of Affiliate & Content Marketing Team

  • Nov 2016 - Feb 2019

  • Leading the affiliate marketing strategies within the company;• Real-time monitorization of the affiliate marketing area to ensure that everything works in the expected parameters;• Close communication with the affiliate marketing platforms and advertisers and with our external collaborators;• Coordinating the content marketing department & native advertising content associated projects;• Project management for CashOut.ro (cashback-bonus system website, until February 2017) and for other editorial projects involving affiliate marketing (e.g. Kudika Shopping);• Keyword and topic research in order to create the best editorial plan for both internal & external editors;• Ensuring that the marketing & native advertising content is in line with SEO best practices in order to maximize their organic traffic results;• Monitorization of Social Media content of the projects involved;• Making periodically the global analysis of the results of the editorial projects involved, including multiple connected parameters: Google Analytics results, marketing, Social Media practices etc.



E-dea Works

• Romania
• Software Development
• 1 - 100 Employee

• Online Content Manager - zooplus.ro

  • Apr 2016 - Nov 2016

  • online content management;• writing, translating and adapting online content for zooplus.ro;• HTML editing for content;• SEO optimisation;• competition monitorization • online content management;• writing, translating and adapting online content for zooplus.ro;• HTML editing for content;• SEO optimisation;• competition monitorization



Freelancer

• Online Content Copywriter & Affiliate Marketing Enthusiast

  • 2011 - Apr 2016

  • writing informative articles and reviews about different products in order to inform the potential clients about the benefits of these products; translating and adapting texts to Romanian (especially from English) of different news; • writing informative online content related to fashion, home & deco, appliances, technology and electronics etc.;• monetization through affiliate marketing and paid advertorials;• Editor, co-author and website administrator of www.literparc.ro – since 2010 Writing articles on Linguistics topics (especially Romanian Language) in order to inform Romanian speakers about the current language norms and other issues concerning Romanian language.• Managing the online store www.jolibijou.ro (Prestashop platform) – February 2008 to September 2017



Swiss Solutions

• Romania
• Translation and Localization
• 1 - 100 Employee

• Translator and Proofreader, Freelancer

  • Sep 2011 - Sep 2012

  Translating various texts from/to English and French and also providing proofreading services especially for Romanian texts.(Translator Authorization no. 32957 / 24.11.2011 for English Language, by the The Ministry of Justice, Romania) Translating various texts from/to English and French and also providing proofreading services especially for Romanian texts.(Translator Authorization no. 32957 / 24.11.2011 for English Language, by the The Ministry of Justice, Romania)



Technical College Ion Mincu, Timișoara

• English Teacher

  • Jan 2011 - Sep 2011



Cultural Association „Gând Românesc” and Gens Latina Publisher

• Reviser

  • Jan 2011 - Aug 2011

  Making improvements on literary texts, correcting grammatical and other linguistic mistakes, verifying page layout, creating errata for the editors to explain the most important errors. Making improvements on literary texts, correcting grammatical and other linguistic mistakes, verifying page layout, creating errata for the editors to explain the most important errors.



Romanian-Canadian Club „Children’s Castle”

• English Teacher

  • Aug 2010 - Jan 2011