Experience

Daktela Romania

• Romania
• Telecommunications
• 1 - 100 Employee

• Marketing Manager

  • Apr 2022 - Present

  - Implementation of global marketing strategy (B2B) and building strong brand awareness ✅ - Setting up, running, analyzing and reporting online marketing campaigns (PPC in Google Ads, marketing and remarketing activities on social media LinkedIn, Facebook etc.) with a goal of generating a significant amount of relevant business leads every month - Setting up and optimizing SEO - Social media management - Content management (Daktela website, blog, relevant external websites) - PR activities management - Creating newsletters and executing emailing campaigns - Organizing BTL activities (offline & online) - conferences, events, seminars and webinars - Daily collaboration with other internal teams (sales, product, etc.) to develop and monitor strategic marketing initiatives - Analyzing and reporting on the performance and efficiency of campaigns - Creating marketing materials, such as sales and product materials (e-books, presentations) - Manage external agencies (PPC, PR) to execute marketing programs - Reporting directly to Country Manager and Group CMO Show less



Metatools SRL

• Digital Marketing Manager

  • Oct 2018 - Jan 2023

  - Social Media strategy - promotion - Facebook Ads & Google Ads - Copywriting and Content & Blog content - Integrated Marketing strategy for the Metatools Group - Graphic Design (Photoshop & Canva) - PR & Communication improvement - Administration of 4 Facebook Pages, 2 e-comm & 2 business websites and a YouTube channel - Project Manager for site upgrading (UX, UI, mobile responsive, content, visual elements) - Targeting & segmentation (Audience) - Offline promotions & campaigns - Influence campaigns (brief, content, concept) - Big vendor collaboration - SEO implementation - Digital marketing tools (Google Analytic, Mailchimp, URL Builder, Bitly, data-base, Google Business, press-release hub) Show less



Stanley Black & Decker, Inc.

• United States
• Manufacturing
• 700 & Above Employee

• Trade Marketing Specialist

  • Feb 2016 - Sep 2018

  Marketing area: - Collaborate with product managers and marketing team to buil sales promotions and product communication; - Monitoring of competitors, price analysis, comparing of business data, raking the products among the sales offers; - Recommendations and promotion mechanisms - Ensure efficient spending of assigned budget; Sales area: - Close liaison with the field force to assess the response to and suitability of current promotional material; - Development and execution of trade / consumer promotions, including prices, sales estimates, operations and POS development; - Preparation of sales forecasts; - Tracking of business KPIs - value, margin, sales growth; Operational: -Providing the sales team with the necessary technical expertise to enable them to sell the product. This involves printed and electronic promotional material, product training, catalogues and all relevant documents / updates (web pages); -Cooperation with external agencies on promo materials for the campaigns; - Customer support Communication (internal & external) Client Focus Innovation Marketing Strategies Show less



Valtec Premium Lubricants

• Romania
• Oil and Gas
• 1 - 100 Employee

• Junior Marketing Manager

  • Apr 2015 - Nov 2015

  Responsibilities: - updating all data/prices, within 48 hours of their modifications; - grading stocks for the range of managed goods; - drawing up returns based on the superior’s approved structure; - obtaining price offers from potential suppliers; - handling all details regarding image, data and information, as well as products’ technical and commercial documents; - implicated in drafting up projects and marketing actions, followed by their deployment in accordance with the established strategy; - direct support for sales activities (information relating products, prices, offer launches and generating data bases associated to sales); - contacting and making offers to suppliers, prospecting the suppliers’ market; - managing the company website, in accordance with the strategy; - executing sales and marketing analysis; - respecting standards regarding company and commercialized brand imagery; - drafting up label artwork and promotional materials; - calculating necessary stocks; Show less

• Internship

  • Dec 2014 - Apr 2015

  - developing the research project of plastic materials’ market - marketing activities - developing the research project of plastic materials’ market - marketing activities



Bancpost

• Romania
• Banking
• 500 - 600 Employee

• Internship

  • Jun 2014 - Aug 2014

  Responsibilities: -drafting up registers of transferred checks -drafting up deposit contracts for natural persons -drafting up credit contracts for legal persons -front-desk office activity Responsibilities: -drafting up registers of transferred checks -drafting up deposit contracts for natural persons -drafting up credit contracts for legal persons -front-desk office activity