Raluca Nicula

Senior Account Manager at Digital Atelier Studio
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Contact Information
us****@****om
(386) 825-5501
Location
RO

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Experience

    • Romania
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Senior Account Manager
      • Sep 2022 - Present
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Customer Success Manager
      • Jan 2022 - Jun 2022

      Acting as a trusted advisor, building a strong and empathic relashionship with clients in order to identify the best customer success plan, the possible painpoints and issues and to proactively suggest solutionsAccountable for managing a book of clients from different industries, juggle multiple projects and priorities within the deadlinesResponsability for succesfuly onboarding the clients, for adoption, renewal and upsellingAccountable for achieving the targets (retention, renewal, expansion) and KPIsAnalyse key metrics, track the health of the accounts, monitorizing the succes planPerform data reporting, business reviews and assessmentsResponable to collaborate with internal teams (sales. tech support, design) to deliver the best customer experience Mentoring Junior members Show less

    • Senior Account Manager
      • Jan 2019 - Dec 2021

      - Account management with an outcome of increased customer satisfactionand an increase in retention and account growth. - Quota responsibility of $300,000+ value within a territory of enterprise and mid marketaccounts.- Managing forecast accuracy on a monthly/quarterly/annual basis.- Accountable for proposal presentations of VE's proprietary products (onsite digital tools designed to increase the conversion rate and to enhance the users experience )- Managed the client plans, from ideation to deployment. Post deploymentoptimization to achieve campaign goals. - Successfully managed the launched and optimized various display (programmatic) and paidsocial campaigns.- Produce customer reports and internal report for management. Show less

    • France
    • Real Estate
    • 1 - 100 Employee
    • Interim Marketing Manager
      • Mar 2018 - Dec 2018

      • Accountable on overall annual marketing strategy, plan & budget in addition to daily marketing tactics associated with branding, messaging, press releases, content, events and other marketing duties associated with the group. • Create a brand strategy and message that results in increased sales, brand loyalty and improved market share. • Manage the work with outside agencies on ongoing initiatives within budget and deadlines. • Accountable for the go-to-market and post-launch strategies for new locations and new products. • Work with sales management and sales teams daily to support marketing best practices. • Write and distribute press releases as well as maintain media contact lists. • Guide/advise the marketing team on their daily role and work in tandem to complete tasks. Show less

    • Spain
    • Restaurants
    • Senior Marketing Specialist
      • Feb 2015 - Mar 2018

      • Developing and implementing a marketing strategy according to objectives and budget to meet organizational objectives • Managing key supplier relationships while continually reassessing the supplier contracts to ensure the most commercially successful terms are in place. • Engaging on key procurement activities, such as: strategic sourcing, contract negotiations , tender for media & creation processes, contract implementation and evaluation of procurement process. • Brainstorm and develop ideas for creative marketing campaigns. • Plan and execute initiatives to reach the target audience through appropriate channels to meet business launch goals while quickly adapting between different products and projects. • Managing the development team , while being accountable for all the steps: brief creation, design layout and production in supporting product launch, globally and locally. Show less

    • Romania
    • Advertising Services
    • 1 - 100 Employee
    • Media Buyer
      • Sep 2010 - Feb 2015

      • Negotiate and secure media schedules/placements across a variety of media types. • Prepare and post analysis for media Broadcast schedules (Radio, TV). • Reconcile account billing. • Develop annual media plans. • Media buys (including trafficking) and coordinate creative/copy. • Use an analytical approach to evaluate media performance, optimization and channel alternatives. • Provide business analysis to identify new providers, from qualification to execution planning and campaign implemntation. • Work with Account Executive team to ensure plans are executed in a timely manner. • Contribute to the development of clear and concise campaign performance reports that will deliver information in an intelligent and digestible manner. • Serve as a key client contact, represent Blackboard with clients and media community. • Ensure media tactics and deliverables meet or exceed client’s objectives, timing expectations and budget. • Establish and foster productive relationships with media vendors. • Track spending and any changes in budget each week, provide updates internally and to clients in a clear, complete manner. Show less

    • United Kingdom
    • Business Consulting and Services
    • Media Manager
      • Aug 2005 - Aug 2010

      • First point of contact for the customer. • Provided leadership and support during sourcing initiatives, including total cost of ownership, category strategy development, negotiation, supplier evaluation & selection, and support in the implementation. • Accountable for brief analysis and budget split on selected media channels. • Planning and execution of approved campaigns. • Continuous negotiation with service suppliers. • First point of contact for the customer. • Provided leadership and support during sourcing initiatives, including total cost of ownership, category strategy development, negotiation, supplier evaluation & selection, and support in the implementation. • Accountable for brief analysis and budget split on selected media channels. • Planning and execution of approved campaigns. • Continuous negotiation with service suppliers.

    • Netherlands
    • Advertising Services
    • 1 - 100 Employee
    • Junior Media Manager
      • Feb 2002 - Aug 2005

      •Research, contact and engage with local media stakeholders . •Project manager for the media local campaigns. •Provide recommendations that help clients achieve their communication goals based on media collected data . •Research, contact and engage with local media stakeholders . •Project manager for the media local campaigns. •Provide recommendations that help clients achieve their communication goals based on media collected data .

Education

  • Sales Impact Academy
    Certification of Impact, Customer Success
    2022 - 2022
  • Universitatea „Babeș-Bolyai” din Cluj-Napoca
    Bachelor's degree, Marketing
    1997 - 2001

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