Experience

Foodwise Marketing

• Romania
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Feb 2018 - Present

  • Managing the communication between clients and the agency; • Producing and deliver presentations and budgets; • Organizing, implementing, supervising and hand-over projects & campaigns; • Understanding the client business, monitoring the market, analyzing the competition; • Ensuring that all processes and procedures are completed, quality standards are met, and that projects are profitable. • Understand and apply campaign results to future client projects to ensure client success and growth. • Coordinating the following accounts: - Ursus Breweries (Timisoreana, Pilsner Urquell, Ursus, Peroni, Ciucas) - FrieslandCampina - PepsiCo (Pepsi, Lays, Lipton) - Pfizer - Haratau si Asociatii - JTI pitch, Peroni pitch • Types of projects: in store activations, product launch events, corporate events, tailored projects, festival brand activations, online projects for content generation & management etc. Show less


Pnk Candy-bar
• Owner

  • Aug 2013 - Present


Smile Media S.L.

• Marketing Manager

  • Jul 2015 - Feb 2018

  - Attracting new customers and retaining them throughout the entirety of the collaboration, creating business offers - Actively taking part in business meetings, negotiating contractual terms, closing contract and supervising ongoing ones implementing media plans, maintaining budget control - Performing regular financial analysis and elaborating the annual sales plan, sales, collections, commissions and sales estimates for the following year - Accounting – project management, client – production team liaison - Content Management – research, pitching ideas, elaborating specific content - Branding – research, creating and delivering visual concepts to the design department - Project assessment – elaborating monthly and/or quarterly campaign reports managing client relationships - Brainstorming – documentation, brief analysis, proposing ideas Show less



Wunderman Romania

• Senior Account Manager

  • Apr 2014 - Jul 2015

  - Maintain client relationships - Manage all digital & offline budgets for the selected accounts, including BTL events - Overseeing all ongoing projects for the selected accounts - Project management tasks - Act as the representative of the Client Service Department at meetings and events - Determine and plan the strategy together with the Head of Strategy - Creating and executing project plans and project strategy - Managing all operational aspects of the accounts - Supervision of the work process and quality assurance of all deliverables prepared by the assigned team - Providing project status reports - Managing clients budget and all invoicing related to the account - Clients: Canon, Microsoft, Novartis, Nokia, Air France KLM, CEWE, pitch Unilever, pitch Logicom Acomplishements: Canon Days App, Canon Days Event, Show less



Monkey Broker

• Brazil
• Insurance

• Project Manager - project based

  • Aug 2013 - Mar 2014

  - Responsible for writing messages on website, promotion messages, texts on the Facebook page, for email templates, to be sent to customers automatically; - Developing and maintaining relationships with suppliers: contacting suppliers, concluding contracts, implementing the collaboration mode and end-of-month reporting - Coordinate the development team - Preparation the accountancy monthly file - Monitoring the results of advertising campaigns - Preparing and supporting the company's board meetings - weekly - Training the call center team Acomplishements: Facebook Fan Page - MonkeyCourier, MonkeyCourier site Show less



F64 Studio

• Romania
• Retail
• 1 - 100 Employee

• Online Strategist F64 Studio - site specializat in echipamente foto-video

  • Aug 2012 - Aug 2013

  - Understanding target audiences, sourcing advertising opportunities and placing adverts in media; - Identifying market opportunities and advises on the development, coordination and implementation of online strategy plans; - Developing and implementing online strategies by using marketing mix, deliver online copy materials; evaluate and analyse the effectiveness of these strategies - Online strategies including: Promotional campaigns; Awareness campaigns; Consumer Generated Marketing (CGM) Campaigns; Special projects; - Monitoring and analysing market trends; studying competitors' products and services (NL strategy) - Exploring ways of improving existing products and services, and increasing profitability; identifying target markets and developing strategies to communicate with them - Responsible for drafting key messages, slogans, text to print and outdoor advertising, brochures, guests, and other promotional materials, scripts for radio and TV commercials, websites, text, text blog. - Generate creative ideas, concepts, and strategies for online marketing / web development Show less



ROL Online

• Technology, Information and Internet
• 1 - 100 Employee

• Sales Manager AdTarget - divizia de publicitate a portalului ROL.ro

  • Dec 2011 - Aug 2012

  - Responsible for the overall Online Sales and Online strategy aiming to grow the share of online actions done by ROL.ro customers while improving their overall experience with us. - Develop strategies, policies and procedures for sales team, developed the monetize strategy for the portal ROL.ro - Coordination, evaluation and training sales team - Maintaining close links with key customers, Permanent monitoring changes market, Monitored customer needs and competition - Developing and managing the online marketing & sales strategy for the ROL.ro - Development of online marketing initiatives and instruments, KPI definition and performance framework - Define the roadmap for online strategy and portal development - ROI calculation and optimization of all instruments with the online marketing mix (SEM, SEO, Display Advertising, Affiliate Marketing, Email Marketing, Social Media etc) - Define the online budget based on the online KPIs agreed with the Marketing Show less



www.ROL.ro

• Online Campaign Strategist AdTarget - divizia de publicitate a portalului ROL.ro

  • Jul 2009 - Dec 2011

   Building digital strategies, developing them together with the creative team and seeing them through. Participation in the annual plan and the achievement of its sales; Generate creative ideas, concepts and strategies; managed internal team Supervise internal team; Maintaining and developing relationships with customers existing database; Responsible for creative concept of online campaigns; Optimizing email marketing metrics including open& click rates, implementing A/B tests, frequency-monetary segmentation, behavioural segmentation, email farming,  Lead generation Creating loyalty and customer retention strategies for a number of customersDeveloped and managed - Training sessions held at the National Fixed Telephony company in Moldova – Moldtelecom, for employees - intensive and interactive course on online advertising- I reached 10.000 fans for 'Apa Bucovina' Facebook's page in only 2 month- I worked with direct clients like: Dacigroup.com, Aoro.ro, Apa Bucovina, Moldtelecom.md, Ines Group, Kaspersky,Titan Poker, Love plus. Show less

• Account Executive AdTarget - divizia de publicitate a portalului ROL.ro

  • Mar 2008 - Jul 2009

   Identify new customers, promoting companies products and services, maintaining and developing relationships with customers  Conducting market research  Developing online campaigns strategy according to clients’ needs (scheduling campaigns AdServer; DM), coordinating intern team Tracking performance of campaigns / projects and contracts Reports weekly / monthly- software used: Oempro- programs used: Atlas AdManager – ex: Accipiter, Adocean

• Editor - portal ROL.ro

  • Mar 2007 - Mar 2008