Ralph McCarthy

Digital Marketing Manager at RMMB
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Contact Information
Location
US

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Credentials

  • Ads Manager Basics
    Meta
    Sep, 2022
    - Sep, 2024
  • Buying on Facebook
    Meta
    Sep, 2022
    - Sep, 2024
  • Define Your Audience
    Meta
    Sep, 2022
    - Sep, 2024
  • Digital Marketing Landscape
    Meta
    Sep, 2022
    - Sep, 2024
  • Facebook Ad Delivery
    Meta
    Sep, 2022
    - Sep, 2024
  • Facebook Bid Strategies
    Meta
    Sep, 2022
    - Sep, 2024
  • From business goals to ad objectives
    Meta
    Sep, 2022
    - Sep, 2024
  • Get Started With Data-Driven Marketing
    Meta
    Sep, 2022
    - Sep, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Dec 2022 - Present

    • Digital Marketing Executive
      • Jun 2021 - Dec 2022

    • Textile Unbranded Product Manager & Marketer
      • 2015 - 2021
    • Türkiye
    • Retail
    • 700 & Above Employee
    • Digital Marketing Manager
      • Jan 2016 - May 2020

      Developed new promotional campaigns, increasing sales revenue by 27% with a projected year-on sales growth of $500k. Generated a 100% uplift in organic traffic to the website in 3 months through extensive SEO. Negotiated new contracts with new vendors and factories, saving $100k for the market budget. Established a new social media team and media technicians that grew the company's web presence and global brand awareness by 90%. Generated $200k in sales within the first 6 months of operations.

    • United States
    • 700 & Above Employee
    • Digital Marketing Manager
      • Aug 2014 - May 2020

      Implemented marketing, promotion, and influencer marketing tactics that led to 60% growth in total social media shares and an 80% increase in website traffic from social media posts and increased revenue by $4.3 million. Maintained strong social media and brand presence across Facebook, Instagram, and other platforms. Developed online marketing campaigns, increasing followers by 20,000+ and driving consistent traffic. Utilized social media analytics tools, such as Pixel, and Google Analytics to track consumer engagement and draw conclusions about user data.

    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • #facebookmediabuying #paidadvertising #ecommerce #digitalmarketing #localbusinesses
      • Jul 2014 - Mar 2020

      #facebookmediabuying #paidadvertising #ecommerce #digitalmarketing #localbusinesses #facebookmediabuying #paidadvertising #ecommerce #digitalmarketing #localbusinesses

    • Chile
    • IT Services and IT Consulting
    • Web Designer and Programmer
      • 2004 - 2015

Education

  • Arizona State University
    Computer Software Engineering
  • Moscow Institute of World Economics and International Relationships
    Bachelor's degree, Business, Management, Marketing, and Related Support Services
    2006 - 2009

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