Experience

retrogroove

• Lebanon
• Entertainment
• 1 - 100 Employee

• Founder & Project Manager

  • Apr 2017 - Present

  → Founded the "retrogroove" party collective, which started off in Beirut and has since been expanding to the EMEA region. → Organized 50+ pop-up events, attracting 20,000+ attendees across multiple countries including Lebanon, UAE, Egypt, France, KSA, Nigeria, and more to come. → Attained over 10,000 followers on Instagram, thus successfully expanding the loyal community of "groovers" across all markets we operate in. → Created and developed the visual brand identity, which translated from the strategic positioning- allowing retrogroove to stand out across digital & on ground touchpoints. → Developed and managed a 10-member team, creating SOPs to optimize day-to-day tasks across production, operations, sales, CRM, entertainment and marketing departments. → Engineered and implemented an Event Management Sheet (EMS) system, enabling cross-departmental collaboration on a single platform for seamless event coordination and execution. Show less



Aegis Festival

• Batroun, North Governorate, Lebanon

• Project Manager & Founding Partner

  • Nov 2022 - Apr 2023

  → Project managed Aegis Festival, the first-ever three-day festival in Lebanon hosting world renowned artists from around the world and attracting 5000+ attendees. → Lead a dedicated team of 23 individuals across multiple departments to ensure a streamlined working model and successful execution of the festival. → Implemented and operated an RFID cashless system that revolutionized the festival experience in Lebanon, driving operational efficiency, reducing wait times, and enhancing customer satisfaction. → Created the structural flow (layout scheme & fencing) and space design of the venue, along with the stage setup and art direction creating immersive environments that enhanced the overall attendee experience and provided a visually captivating backdrop for performances. Show less



Arnaoon Village

• Lebanon
• Hospitality
• 1 - 100 Employee

• Creative Brand Management Coordinator

  • Mar 2021 - Feb 2023

  → Developed and executed a comprehensive brand strategy, resulting in a 20% increase in customer engagement and a 15% growth in event bookings & venue rental. → Implemented a targeted social media content strategy, leading to a 25% growth in followers and in website traffic. → Planned and executed impactful seasonal marketing campaigns, resulting in a 30% increase in turnover. → Introduced innovative event activations and experiences, enhancing the overall customer experience and positioning Arnaoon Village as a premier destination for weddings and special events. Show less



überhaus

• Lebanon
• Entertainment Providers
• 1 - 100 Employee

• Talent Booker & Logistics Manager

  • Oct 2018 - Aug 2020

  → Managed & negotiated the club bookings of artists like: Peggy Gou, Adriatique, Dixon, Marco Carola, Seth Troxler, Dubfire and more → Created tailored logistics sheets to facilitate team coordination and info access across departments → Simultaneously handled the booking communications for Turkey, Egypt & Beirut shows. → Project coordinated the execution of Electronic Labor Day digital festival by handling 150+ artists contact and several media partners → Managed & negotiated the club bookings of artists like: Peggy Gou, Adriatique, Dixon, Marco Carola, Seth Troxler, Dubfire and more → Created tailored logistics sheets to facilitate team coordination and info access across departments → Simultaneously handled the booking communications for Turkey, Egypt & Beirut shows. → Project coordinated the execution of Electronic Labor Day digital festival by handling 150+ artists contact and several media partners



B018

• Beirut, Lebanon

• Resident DJ & Head of Entertainment

  • Apr 2018 - Feb 2020

  → Single-handedly managed the bookings & on-ground artist care of more than 50 international artists → Executed sound checks and installed all types of technical riders (turntables isolation, live setups) → DJed alongside talents like: Âme Live, Francesca Lombardo, Nastia, Sama’, Rodriguez Jr, Butch, Audiofly, Jimpster, Martin Buttrich, Luca Bacchetti, Indira Paganotto , Henry Saiz → Single-handedly managed the bookings & on-ground artist care of more than 50 international artists → Executed sound checks and installed all types of technical riders (turntables isolation, live setups) → DJed alongside talents like: Âme Live, Francesca Lombardo, Nastia, Sama’, Rodriguez Jr, Butch, Audiofly, Jimpster, Martin Buttrich, Luca Bacchetti, Indira Paganotto , Henry Saiz