Experience

Broadwick Live

• United Kingdom
• Entertainment Providers
• 1 - 100 Employee

• Sales & Events Manager

  • Nov 2022 - Present

  Working for a new division within Broadwick Live, Spaces & Stories, which manages a portfolio of 28 event spaces and locations across London, Manchester and Nottingham. Venues operated include Printworks, Magazine, Battersea Power Station, Landing 42 and many others. • Reactive sales - cross selling across the venue portfolio, preparing proposals and contracts, liaising with suppliers for tailored quotes to suit each event brief, with a particular focus on the latest venue addition to the portfolio, Control Room A at Battersea Power Station • Proactive sales – regularly reaching out to existing database to generate new business • Hosting site visits and key account management events; exhibiting at tradeshows; attending networking events to win new business and develop new client relationships Show less



The Brewery on Chiswell Street

• United Kingdom
• Events Services
• 1 - 100 Employee

• Senior Event Sales Manager

  • Jan 2022 - Nov 2022

  Organising corporate events at The Brewery which proudly won the Gold Award in ‘The Best Business Events Venue of The Year’ category at VisitEngland’s Awards for Excellence 2020• Working with tech, finance and media as key business markets• Managing larger scale event sales bookings for up to 1000pax and repeat business clients from enquiry stage up until the point of contract, then handing over to the planning team for the event logistics• Client relationship and account management – development of existing accounts and working alongside the pro-active sales team to look to increase business from key clients• Hosting site visits, menu tastings, client entertainment; attending networking events to win new business and develop new client relationships • Yield management – analysing the profitability of each event enquiry, and conducting pricing and contract negotiation to ensure the best possible yield on The Brewery’s event space• Offer guidance and advice to the junior event sales team Show less

• Event Executive

  • Mar 2019 - Jan 2022

  • Event sales of smaller scale events for up to 300pax• Managing the event up until contract stage before handing over to the planning team to plan the eventPrior to September 2021 duties also included:• Event planning – Planning all event aspects via continuous liaison with the client from sale throughout to handing over to operations running the event on the day• Delegating operational tasks to the relevant teams and liaising with different departments to ensure all planning aspects of the event are going smoothly• Invoicing and feedback gathering – Issuing invoices and collecting payments, as well as gathering and addressing feedback Show less



The Mermaid London

• United Kingdom
• Events Services
• 1 - 100 Employee

• Event Executive

  • Jun 2018 - Mar 2019

  Working at The Mermaid Conference & Event Centre, seating up to 600 guests in the main Auditorium. Organising corporate events, Christmas parties, banqueting and weddings. Duties include: Event sales and event planning – Managing a portfolio of new and existing clients to encourage and maximise new business; preparing proposals and planning all event aspects from sale throughout to handing over to operations running the event on the day via liaison with the client off- and onsite • Conducting site visits with clients to maximise conversion opportunities, form client relationships and arranging regular meetings to make sure event information is up-to-date and in line with the clients’ expectations and create opportunities for up-selling • Budget negotiation, understanding client’s needs and ensuring rates are competitive and make discounts where necessary to win business • Coordinating and negotiating with suppliers (branding, AV, entertainment and others) • Rali was involved in planning the largest event in the history of The Mermaid for BitCoin which brought over £400K to the company • Delegating operational tasks to the relevant teams and liaising with different departments to ensure all planning aspects of the event are going smoothly Invoicing and feedback gathering – Issuing invoices and collecting payments, as well as gathering and addressing feedback Pro-active sales – Creating sales opportunities for future events via contacting previous clients, as well as during client liaisons and during events; attending networking events Marketing – Being involved in social media and marketing campaign activities for active promotion of the venue Show less



Graysons Venues

• London, United Kingdom

• Event Coordinator

  • Aug 2017 - May 2018

  Working at the Royal Over-Seas League, a respected private members club with event spaces open to the public, part of the Graysons Venues group. Some of my clients included: Commonwealth Secretariat, BOSCH, SimplyBiz, The Butler Trust, AGO Glaxo, charity and government associations, as well as private clients, members of the club, and wedding clients. Duties included: Event sales and event planning – Creating proposals and planning all event aspects via liaison with the client related to event space, seating, dining, and guest list requirements; arranging events for up to 200 guests • Coordinating operational tasks to the relevant departments; attending weekly function sheet meetings • Organising site inspections with potential and existing clients to understand their needs and to effectively offer solutions to their event requirements and match their expectations • Communicating with suppliers concerning event entertainment, including music, performers, and guest speakers Pro-active sales – Contacting past clients to create opportunity for repeat business, contacting charity organisations nearby to raise awareness of the venue’s special charity rates; being involved in the organisation of networking events at the venue such as PA events and 20/20 meetings, and by regularly visiting event exhibitions. Marketing – Promoting the venue on social media Show less



Chillisauce

• United Kingdom
• Events Services
• 1 - 100 Employee

• Corporate Event Executive

  • Dec 2015 - Aug 2017

  Working for a dynamic event agency. Some of our Clients include: Microsoft, Facebook, Google, Deloitte, PwC, Santander, GSK, Barclays, HSBC, Biffa, BDO, Allianz, M&G and many more. Duties included:• Managing a very high volume of sales enquiries• Venue finding, venue and logistics management, organising site visits and rates negotiations and keeping close relationships to key venue suppliers, as well as meeting with new potential venue suppliers and adding them into the internal venue database• Designing new venue proposals and event proposals to match the customers' event and venue requirements, preferences and budgets• Managing all personal business statistics such as: margin, number of sales, and proposals appropriately to increase business• Address both positive and negative customer feedback appropriately• Contribute ideas for personal development and new event ideas to Team Meetings Show less

• Venue Management Intern

  • Oct 2015 - Dec 2015

  • Collating information to do with Venue hire for the Corporate department of the company by contacting venue suppliers off- and onsite to obtain venue information and hire rates• Communicating Venue proposals to Corporate Team• Making provisional venue hire bookings, as well as sourcing venues for confirmed bookings• Dealing with venue hire negotiations• Sourcing potential new venues online• Visiting potential venues to determine suitability for use and adding venues to the internal venue database Show less



David Lloyd Leisure

• United Kingdom
• Wellness and Fitness Services
• 700 & Above Employee

• Sales Associate

  • Feb 2015 - Feb 2016

  Working at one of the Orange Theory Fitness studios in the UK – a concept brought by the USA and one of the newest products of the David Lloyd Group. Duties included: • Reception and Admin • Marketing – promotion and lead generation, as well as assisting the Studio Manager with organising events (i.e Red Nose charity event; Health Week; Halloween) in order to increase awareness and win new business • CRM; Sales of memberships and other branded merchandise Working at one of the Orange Theory Fitness studios in the UK – a concept brought by the USA and one of the newest products of the David Lloyd Group. Duties included: • Reception and Admin • Marketing – promotion and lead generation, as well as assisting the Studio Manager with organising events (i.e Red Nose charity event; Health Week; Halloween) in order to increase awareness and win new business • CRM; Sales of memberships and other branded merchandise