Ralf Wijnveldt
Head of Marketing at Spare Rib Express NL- Claim this Profile
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English Professional working proficiency
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Dutch Native or bilingual proficiency
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German Elementary proficiency
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Bio
Hannako Bakker
As a Brand Manager in Ralf's team, I have found my experience working with him very positive. He is a people-oriented leader, and an experienced marketing professional. Ralf manages to get the most out of the people he works with, both as a manager and as a colleague. His way of working is focussed on collaboration and achieving team results. This means that any success we achieve, really feels like a team effort. As a marketeer Ralf is always up to date on the latest market developments. He is creative and often develops unique plans to support a brand or product.
Hannako Bakker
As a Brand Manager in Ralf's team, I have found my experience working with him very positive. He is a people-oriented leader, and an experienced marketing professional. Ralf manages to get the most out of the people he works with, both as a manager and as a colleague. His way of working is focussed on collaboration and achieving team results. This means that any success we achieve, really feels like a team effort. As a marketeer Ralf is always up to date on the latest market developments. He is creative and often develops unique plans to support a brand or product.
Hannako Bakker
As a Brand Manager in Ralf's team, I have found my experience working with him very positive. He is a people-oriented leader, and an experienced marketing professional. Ralf manages to get the most out of the people he works with, both as a manager and as a colleague. His way of working is focussed on collaboration and achieving team results. This means that any success we achieve, really feels like a team effort. As a marketeer Ralf is always up to date on the latest market developments. He is creative and often develops unique plans to support a brand or product.
Hannako Bakker
As a Brand Manager in Ralf's team, I have found my experience working with him very positive. He is a people-oriented leader, and an experienced marketing professional. Ralf manages to get the most out of the people he works with, both as a manager and as a colleague. His way of working is focussed on collaboration and achieving team results. This means that any success we achieve, really feels like a team effort. As a marketeer Ralf is always up to date on the latest market developments. He is creative and often develops unique plans to support a brand or product.
Experience
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Spare Rib Express NL
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Netherlands
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Food and Beverage Services
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100 - 200 Employee
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Head of Marketing
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Mar 2023 - Present
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BCC Elektro-speciaalzaken BV
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Netherlands
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Retail
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400 - 500 Employee
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Marketing Manager
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Apr 2020 - Sep 2022
Responsible for the BCC marketing strategy. Development and implementation of brand and promotional campaigns (offline & online) and the own BCC product line (SDA). Responsible for the BCC marketing strategy. Development and implementation of brand and promotional campaigns (offline & online) and the own BCC product line (SDA).
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Hero Benelux
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Netherlands
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Food and Beverage Services
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1 - 100 Employee
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Marketing Manager Hero Fruit
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May 2018 - Sep 2019
Responsible for the development and implementation of the Hero brand strategy for the categories: sweet bread toppings, cereal bars, soft drinks, fruit juices and dessert toppings in the Benelux.
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Sr. Brand Manager Cereals & Soft Drinks
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Dec 2015 - Apr 2018
Developing the Hero long-term strategy and the creation of brand plans for the cereal (B’tween), soft drink and ambient juice categories.
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Channel Marketeer Out of Home
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Aug 2013 - Dec 2015
Responsible for developing and implementing the strategic OoH plan for the categories in which Hero is active. Temporarily responsible for the development and implementation of the Dutch strategy and activation (on and offline) of the Organix brand.
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Zengo International BV
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Netherlands
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Food & Beverages
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1 - 100 Employee
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Marketing Manager
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Aug 2011 - Jan 2013
Professionalize the marketing department. Shaping and implementing the marketing strategy. Development of marketing plans and activities to improve the market position and sales of Zengo and her European partners. Professionalize the marketing department. Shaping and implementing the marketing strategy. Development of marketing plans and activities to improve the market position and sales of Zengo and her European partners.
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FrieslandCampina
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Netherlands
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Food and Beverage Manufacturing
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700 & Above Employee
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Sr. Brand Manager Fruitbased Drinks OOH
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Dec 2009 - Aug 2011
Developing and execute the marketing strategy for Fruitbased Drinks (Appelsientje, Coolbest, DubbelFrisss, Extran and Taksi), focused towards the Out of Home channels by activating current business in existing and new channels.
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Brand Manager New Moments
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Apr 2009 - Dec 2009
Responsible for the development and execution of new product, sales and marketing concepts in line with strategy and targets of FrieslandCampina.
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Product Manager New Business
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Jan 2008 - Apr 2009
Responsible for the development and execution of new product, sales and marketing concepts in line with strategy and targets of Campina CPE.
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Channel Manager Out of Home
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Mar 2007 - Dec 2007
Responsible for the development and execution of the Out of Home and NPD plan. Guarding, optimizing and stimulating sales, turnover and margin for the product category dairy. Managing the budget.
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Vrumona
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Netherlands
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Food and Beverage Services
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100 - 200 Employee
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Trade Marketeer Out of Home
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May 2002 - Jan 2007
Responsible for the development and execution of new marketing and sales concepts for traditional and institutional Out of Home channels (At Work, Education, Health), fitting the marketing and sales targets of 14 soft drink brands. (examples: Pepsi, Royal Club, Sourcy, Crystal Clear, Perrier and Vittel)
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National Account Assistant
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Jan 1999 - Apr 2002
Offer account support to the National Account and Heineken sales teams in reporting, development of promotional programs, performance calculations, budget monitoring and complaints management.
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Education
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1993 - 1998
HU University of Applied Sciences Utrecht (Hogeschool Utrecht)
Bachelor of Commerce - BCom, Commercial Economics
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