Experience

V-Monkeys Creative

• Hong Kong
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Jun 2023 - Present

  - Responsible for day-to-day account duties to maintain a productive relationship with client stakeholders and various working partners - Understand the client’s business objectives and proactively manage Client and Agency team expectations - Provide professional advice on social media and digital marketing aspects to effectively improve campaign performance - Mentoring juniors for their sustainable growth - Responsible for day-to-day account duties to maintain a productive relationship with client stakeholders and various working partners - Understand the client’s business objectives and proactively manage Client and Agency team expectations - Provide professional advice on social media and digital marketing aspects to effectively improve campaign performance - Mentoring juniors for their sustainable growth



Grandmother Digital

• Digital Marketing Manager

  • Feb 2023 - May 2023

  - Responsible for day-to-day account duties to maintain a productive relationship with client stakeholders and various working partners - Understand the client’s business objectives and proactively manage Client and Agency team expectations - Provide professional advice on social media and digital marketing aspects to effectively improve campaign performance - Mentoring juniors for their sustainable growth - Responsible for day-to-day account duties to maintain a productive relationship with client stakeholders and various working partners - Understand the client’s business objectives and proactively manage Client and Agency team expectations - Provide professional advice on social media and digital marketing aspects to effectively improve campaign performance - Mentoring juniors for their sustainable growth



Voltage X

• Hong Kong
• Marketing Services
• 1 - 100 Employee

• Senior Account Manager

  • Oct 2021 - Nov 2022

  - Act as a consultant and advice both ATL & BTL marketing solution plans to clients, including content development, social Ads, SEM, media planning, KOL marketing & PR marketing etc. - Understand the requirements of clients to ensure their needs are being met - Create brand based strategic marketing plans to meet client’s KPI - Develop and manage the professional intermediary database - Identify and explore new business opportunities to achieve business target - Contributed in sales pitches/ tenders Show less



L Concept Communications LTD.

• Senior Account Manager

  • Oct 2020 - Oct 2021

  - Act as a consultant and advice digital solutions and plans to clients - Create brand based strategic marketing plans to meet client’s KPI - Monitor deliveries on daily basis and provided recommendations - Assist to develop WeChat for client (TWGHs College) - Compiled and presented mid and post-campaign reports for clients - Project coordination with clients, internal department and vendors - Identify strategies to target new accounts in specific industries - Contributed in sales pitches/ tenders Show less



505 United Limited

• Hong Kong
• Media Production
• 1 - 100 Employee

• Account Manager

  • Jul 2019 - Dec 2019

  - Responsible for day-to-day account duties to maintain a productive relationship with client stakeholders and various working partners - Created brand based strategic marketing plans to meet client’s KPI - Developed business plan to meet revenue growth & profit margin - Monitor campaign delivery on daily basis and provided client recommendations to up sells and re-allocations - Compiled and presented weekly reports for clients like BBC - Contributed in sales pitches/ tenders - Responsible for day-to-day account duties to maintain a productive relationship with client stakeholders and various working partners - Created brand based strategic marketing plans to meet client’s KPI - Developed business plan to meet revenue growth & profit margin - Monitor campaign delivery on daily basis and provided client recommendations to up sells and re-allocations - Compiled and presented weekly reports for clients like BBC - Contributed in sales pitches/ tenders



eDescartes Digital (HK) Limited

• Hong Kong
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Aug 2018 - May 2019

  - Create and manage owned channel (School Secret & BastillePost) social content, including Facebook and IG - Created and developed new social platforms on IG to get new business - Manage owned forum (School Secret) daily operation - Create and provide idea for the advertorial content and ad set for client on the owned media channels to meet client’s KPI - Compiled and presented post campaign reports for clients - Contributed in sales pitches/ tenders - Create and manage owned channel (School Secret & BastillePost) social content, including Facebook and IG - Created and developed new social platforms on IG to get new business - Manage owned forum (School Secret) daily operation - Create and provide idea for the advertorial content and ad set for client on the owned media channels to meet client’s KPI - Compiled and presented post campaign reports for clients - Contributed in sales pitches/ tenders



Gimmick Box Limited

• Advertising Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Aug 2017 - Jul 2018

  - Act as a consultant and advice digital solutions and plans to clients - Create brand based strategic marketing plans to meet different client’s KPI, like reach, engagement and traffic - Up-sell existing clients for digital campaign/ video production etc - Contributed in sales pitches/ tenders - Compiled and presented post campaign reports for clients - Project coordination with clients & internal departments - Closely working with various solution partners and providers like KOL, media, celebs etc Show less



China Tianxia Media Management Limited

• New Media Director

  • Apr 2015 - Jul 2017

  - Create and manage owned channels social content (FB, IG, WeChat) for Tao Magazine & GO OUT Hong Kong - Lead digital strategy to boost social followers and subscribers in order to get business from these media - Manage web site content and online store by CMS - To develop e-commerce platforms for HK & mainland like T-Mall- To plan, create and promote new owned platforms like for local MI recruitment, mainland e-commerce platforms - Co-ordinate with editorial team, sales team and marketing team - Frequent travel to mainland for business reporting Show less



South China Media

• Book and Periodical Publishing
• 1 - 100 Employee

• Assistant Digital Marketing Manager

  • Sep 2014 - Apr 2015

  - Create and manage SC media owned channels social content (FB & IG) like Jessica Hong Kong, Marie Claire & Capital Magazine etc. - Lead digital strategy to boost social followers and subscribers - Handle web site revamp projects for specific channels - Assist sales team in different projects like mini site development, eDM, engagement game as well as event management - Create and manage SC media owned channels social content (FB & IG) like Jessica Hong Kong, Marie Claire & Capital Magazine etc. - Lead digital strategy to boost social followers and subscribers - Handle web site revamp projects for specific channels - Assist sales team in different projects like mini site development, eDM, engagement game as well as event management



CMRS Digital Solutions Limited

• Account Manager

  • Sep 2013 - Aug 2014

  - Lead the digital and social media strategy - Keep client abreast on the effectiveness of their social programs - Content development and ad set development - Closely working with various solution partners like KOL, media etc - Contributed in sales pitches/ tenders - Lead the digital and social media strategy - Keep client abreast on the effectiveness of their social programs - Content development and ad set development - Closely working with various solution partners like KOL, media etc - Contributed in sales pitches/ tenders



星島日報

• Online Editor

  • Aug 2010 - Sep 2013

  - To set up, create and manage East TOUCH magazine social platform content, including Facebook, Twitter, weibo, WeChat & IG - Manage web site content and online store by CMS - Attend different press events for social content creation - Assist sales team for sales projects like engagement game - To set up, create and manage East TOUCH magazine social platform content, including Facebook, Twitter, weibo, WeChat & IG - Manage web site content and online store by CMS - Attend different press events for social content creation - Assist sales team for sales projects like engagement game



Love That LifeStyle Ltd

• Marketing Communications Officer

  • May 2009 - Aug 2010

  -Assist for planning and implementing marketing campaigns -Prepare marketing and PR collaterals including press release, sale brochures, invitations,leaflets, newsletters, posters etc. -Coordinate advertising campaign -Copywriting of catalogues and E-catalogues -Responsible to general media inquiries and maintain good relations with media and PR agencies -Handle social media channels (facebook & blogs) & web site update -Assist in ad-hoc projects as assigned -Assist for planning and implementing marketing campaigns -Prepare marketing and PR collaterals including press release, sale brochures, invitations,leaflets, newsletters, posters etc. -Coordinate advertising campaign -Copywriting of catalogues and E-catalogues -Responsible to general media inquiries and maintain good relations with media and PR agencies -Handle social media channels (facebook & blogs) & web site update -Assist in ad-hoc projects as assigned


Dudley Realty Limited
• Marketing Assistant

  • Apr 2008 - Feb 2009

Concord China Ltd
• Marketing Assistant

  • Aug 2007 - Apr 2008

Landscope Realty
• Hong Kong
• Real Estate
• 1 - 100 Employee
• Marketing Assistant

  • 2005 - 2007