Customer Success Manager

• Aug 2021 - Present

Marketing Director

• Nov 2018 - Mar 2020

Developed messaging and marketing programs contributing to high volume revenue growth for SaaS financial technology startup. Established standard operating procedures to efficiently scale data and marketing activity through Salesforce and Pardot. Managed marketing timelines, internal and external resources, and produced market-focused content to accelerate sales, promote brand value, generate thought leadership. and solidify first mover advantage in market space. Developed messaging and marketing programs contributing to high volume revenue growth for SaaS financial technology startup. Established standard operating procedures to efficiently scale data and marketing activity through Salesforce and Pardot. Managed marketing timelines, internal and external resources, and produced market-focused content to accelerate sales, promote brand value, generate thought leadership. and solidify first mover advantage in market space.

Sr. Account and Marketing Manager

• Apr 2015 - Mar 2017

Complex and high touch account lead at digital marketing agency. Developed client target segmentations, value propositions, campaign tactics, competitive analysis, and website content based on competitive advantages. Utilized data-based decision making to test and improve client campaigns. Responsible for campaign ROI on a per client basis. Launched clients and trained office staff in best marketing practices. Designed client onboarding, monitoring, escalation management, and offboarding processes to improve client retention and win back. Show less

Account Manager

• Apr 2014 - Apr 2015

Sr. Marketing Manager

• May 2013 - Dec 2013

Responsible for driving corporate growth through lead generation and partner development efforts through all media channels for financial reporting software. Developed multi-channel campaigns to move client and partner prospects through the sales cycle. Launched new website, developed brand standards and designed collateral to support 40+ member reseller partner channel and 3 software partner tradeshows. Communicated value propositions through blog posts, social media, case studies, and testimonials. Show less

Marketing Manager

• Jan 2009 - Jun 2012

Developed and implemented go-to-market strategies to drive growth for Inc. 500|5000 and Deloitte Fast 500 marketing technology company. Launched products and established brand consistency in a dynamic startup environment for cloud-based, SaaS channel/franchise marketing software. Created B2B communications and managed vendor activity supporting value proposition and product benefits across market segmentations. Established plan for thought leadership and market positioning though industry research and public facing communications.Utilized internal communications to explain marketing strategy and guidelines, establish operating procedures, improve morale and teamwork, and onboard new hires. Show less

Associate Product Manager (Contract)

• Oct 2007 - May 2008

Supported mass-market retail launch of new consumer brand and products in water filtration market. Evaluated product and supporting communications, and presented improvement recommendations to senior management. Conducted internal and external market research for domestic and Latin American projects, explored R&D concepts for additional products. Analyzed customer and competitive environments. Developed creative concepts and managed timelines for retail point-of-purchase merchandising design and execution with vendors. Aligned customer service and product information across communication channels, including: call center, manuals, packaging, spec sheets, sales presentations, promotional materials, print literature, product registration, and corporate website. • Increased POS by 10% through merchandising, aligning inventory, and store level execution • Integrated product return reduction program through analysis of call center, website, and user manual • Established promotion benchmarks and tracked results through retail and ecommerce outlets Show less

Account Services Manager

• Oct 2004 - Sep 2007

Meter-Made Marketing, Inc., Fort Lauderdale, FL Directed 400+ direct mail and print projects annually for roster of 60+ B2B and B2C clients. Increased revenue through upselling project quantities and scope. Trafficked project requirements between agencies, clients, vendors, and all internal departments. Meter-Made Marketing, Inc., Fort Lauderdale, FL Directed 400+ direct mail and print projects annually for roster of 60+ B2B and B2C clients. Increased revenue through upselling project quantities and scope. Trafficked project requirements between agencies, clients, vendors, and all internal departments.