Experience

Organic Cotton Accelerator

• Netherlands
• Non-profit Organizations
• 1 - 100 Employee

• Communications Officer

  • May 2023 - Present

  The Organic Cotton Accelerator (OCA) invests in creating a prosperous organic cotton sector that benefits everyone—from farmer to consumer.



Project EduAccess

• India
• Higher Education
• 1 - 100 Employee

• Communications and Social Media Lead

  • Apr 2022 - Present

  Project EduAccess is a non-profit initiative that aims to improve access to higher education for learners from marginalised communities in South Asia. We do this by providing free mentorship, support & guidance to students from marginalized communities in South Asia for admissions to foreign universities, as well as by lobbying and partnering with public and public sector entities. As Communications and Social Media Lead, I head the team responsible for social media and external… Show more Project EduAccess is a non-profit initiative that aims to improve access to higher education for learners from marginalised communities in South Asia. We do this by providing free mentorship, support & guidance to students from marginalized communities in South Asia for admissions to foreign universities, as well as by lobbying and partnering with public and public sector entities. As Communications and Social Media Lead, I head the team responsible for social media and external communications for Project EduAccess. Show less



Aabshar ™

• India
• Manufacturing

• Co-Founder

  • Oct 2021 - Oct 2023

  Srinagar, Jammu & Kashmir, India On a mission to bring you the finest quality products assembled with love & dedication from Kashmir. With this initiative, we intend to empower local growers and artisans to sell their products globally.



Esther Foundation

• India
• Non-profit Organizations
• 1 - 100 Employee

• Social Media and Brand Manager

  • Jan 2022 - Dec 2022

  Bengaluru, Karnataka, India Esther exists to enable young adult women from marginalised communities, to have an active voice in choices related to their aspirations. I worked on 3 different verticals: · Social Media Strategy and Implementation: Designed an extensive strategy for the Esther crowdfunding campaign and managed a team of 5 members. Also, planned social media calendar and managed overall content curation for different platforms. · Brand: Created a seamless brand story across all of Esther's… Show more Esther exists to enable young adult women from marginalised communities, to have an active voice in choices related to their aspirations. I worked on 3 different verticals: · Social Media Strategy and Implementation: Designed an extensive strategy for the Esther crowdfunding campaign and managed a team of 5 members. Also, planned social media calendar and managed overall content curation for different platforms. · Brand: Created a seamless brand story across all of Esther's channels and designed the brand deck. Also, managed external communication, newsletter, and website. · Storytelling: Found leads on stories based on Esther's brand and curated stories of the mentor and fellows for our flagship program. Show less



Led By Foundation

• India
• Professional Training and Coaching
• 100 - 200 Employee

• Social Media Manager

  • Jan 2021 - Dec 2021

  Delhi, India Led By Foundation is the first leadership incubator for Indian Muslim women, incubated and pre-seed-funded by Harvard University. · Led, developed, and implemented a 360-degree social media creative strategy on 7 social media platforms, totaling 115k+ total impressions/month. Designed a complete style guide to establish a consistent brand identity. Also, curated digital campaigns with a focus on minorities in India. Impactful Projects: · Muslim Visibility- An initiative to… Show more Led By Foundation is the first leadership incubator for Indian Muslim women, incubated and pre-seed-funded by Harvard University. · Led, developed, and implemented a 360-degree social media creative strategy on 7 social media platforms, totaling 115k+ total impressions/month. Designed a complete style guide to establish a consistent brand identity. Also, curated digital campaigns with a focus on minorities in India. Impactful Projects: · Muslim Visibility- An initiative to provide digital representation to Indian Muslim women and their stories of success, struggle, and passion. · I Speak For Myself- Can you remember a moment when you spoke up at work, home, or at school? #IspeakforMyself campaign promoted the importance of speaking up for yourself when stereotypes and discrimination present obstacles. Show less



FIREUP Cookware

• United Kingdom
• Manufacturing
• 1 - 100 Employee

• Communications Associate

  • 2020 - 2021

  London, England, United Kingdom Corporate Communications: · Headed the press outreach, reaching out to over 1200 contacts, segregating their response probability, & prioritising the effective ones. The outreach yielded visible results; we featured in online blogs with 4M+ readers & podcasts with 100,000+ subscribers. · Led foundational research & digital outreach for our crowdfunding campaign on Kickstarter, raising $200,000 in 30 days.



Médecins Sans Frontières(MSF) South Asia

• India
• Non-profit Organizations
• 1 - 100 Employee

• Communications Assistant

  • 2019 - 2020

  New Delhi Area, India I assisted the Communications and Fundraising team in different roles. · Media Team: Formed reports on various ongoing projects like SGBV (Delhi), Mental Health project (Kashmir), and Hepatitis C project (Meerut) & assisted in organizing media workshops with stakeholders like World Health Organization. Skills: Research, Copy Writing, Report Writing, Health Reporting, Media Engagement, Partnership Outreach, Networking · Digital Team: Designed & edited web pages for the MSF South… Show more I assisted the Communications and Fundraising team in different roles. · Media Team: Formed reports on various ongoing projects like SGBV (Delhi), Mental Health project (Kashmir), and Hepatitis C project (Meerut) & assisted in organizing media workshops with stakeholders like World Health Organization. Skills: Research, Copy Writing, Report Writing, Health Reporting, Media Engagement, Partnership Outreach, Networking · Digital Team: Designed & edited web pages for the MSF South Asia website and supported organizing digital webinars. Also developed an understanding of how digital media works in the development space. Skills: Social Media Calendar, Time- Management, Research, Webdesign · Content & Campaigns Team: Curated a research-based report on methanol poisoning in India, and transcribed videos/audio for the social media content. During the pandemic, I engaged with the Fundraising team and helped them in networking through LinkedIn. Further, I collected a database for prospective CSR engagements. Show less



Tapas Foundation

• India
• Non-profit Organizations
• 1 - 100 Employee

• Communications Consultant

  • 2019 - 2020

  Bhopal, Madhya Pradesh, India · Designed and executed campaigns on education, environment, and sustainability. Also, pitched for CSR engagement with different stakeholders. Impactful Projects: · Anti-human trafficking Awareness Drive- Supported a pan-India awareness campaign on the issue by managing school partnerships on educating young children on the prevalence of trafficking, and how to be vigilant. · Let's Plan(t) The World Better- Led the communications strategy for a CSR plantation drive… Show more · Designed and executed campaigns on education, environment, and sustainability. Also, pitched for CSR engagement with different stakeholders. Impactful Projects: · Anti-human trafficking Awareness Drive- Supported a pan-India awareness campaign on the issue by managing school partnerships on educating young children on the prevalence of trafficking, and how to be vigilant. · Let's Plan(t) The World Better- Led the communications strategy for a CSR plantation drive campaign held in Delhi/NCR. Managed to plant more than 3000 saplings in different locations. Also, organized weekly workshops and awareness sessions for the volunteers. Show less



Documentary

• Multimedia Journalist

  • 2019 - 2019

  Srinagar Area, India · Collaborated with a team of three where our primary focus was to capture the untold side of women in conflict, who were not only the soft targets but also the torch bearers of our society. Skills: Voiceover, Script Writing, Recording, Team Work



The Citizen

• Newspaper Publishing
• 1 - 100 Employee

• Reporter

  • 2018 - 2019

  New Delhi Area, India · Ground reporting on minority issues in India like mob-lynching cases, farmer protests, gender, sports, and conflict. Also, pitched story ideas related to the South Asian context. Skills: Networking, Creative thinking, Report Writing, Data Gathering, Word, Photography, Interview Writing, Feature Writing