Manager

• Jul 2020 - Present

Assistant Manager

• Sep 2016 - Jul 2020

Senior Analyst

• 2014 - Aug 2016

• Periodic reviews of the brand to understand performance and identify growth opportunities by the retailer, wholesaler, and geography relative to the competition. Analyses include the class of trade, retail chain ranking and share of market etc.

Analyst

• 2013 - 2014

• Generated reports on market analysis, competitor analysis, industry analysis etc. Compiled data-related facts and information into a well-designed summary report

Public Relation Consultant

• Jan 2011 - Feb 2012

• Establishing and maintaining relations with client and the media • Collecting and analyzing data on clients preferences and needs to identify potential media coverage • Forecast and track media coverage’s and trends • Seek and provide information to help clients determine their position • Assigning tasks to trainees and supervising them • Assisting in NBD and preparing pitch presentations • Creating print/electronic/online extensive media list • Handling Crisis Management • Conducting Media dipsticks and media mapping • Drafting company backgrounder and spokesperson’s profile • Drafting and disseminating press notes/press releases • Generating Pan-India/location specific coverage for the client • Pitching for story opportunities and also feature stories • Pitching for profiling columns for the company/spokespersons • Pitching for media interactions for the spokespersons Show less

Business Development Executive

• Jul 2010 - Jan 2011