Rakhi Ankar

Marketing Technologist - Salesforce (Marketing Cloud) at Comsense Technologies
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Location
Pune, Maharashtra, India, IN

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Credentials

  • AMPscript30 Certification of complition
    AMPscript30
    May, 2023
    - Sep, 2024
  • Campaign: Technical Expert Certification
    Acoustic
    May, 2023
    - Sep, 2024
  • Campaign Specialist Certification Acoustic
    Acoustic
    Nov, 2022
    - Sep, 2024
  • Salesforce Certified Marketing Cloud Administrator
    Salesforce
    Nov, 2022
    - Sep, 2024
  • Google Analytics for Beginners Course_Certificate
    Google
    Aug, 2022
    - Sep, 2024
  • Salesforce Certified Marketing Cloud Email Specialist
    Salesforce
    Aug, 2022
    - Sep, 2024
  • Email Marketing by Hubspot
    HubSpot
    Aug, 2022
    - Sep, 2024
  • Google Analytics Certification
    Google
    May, 2023
    - Sep, 2024
  • Search Ads 360 Certification Exam
    Google
    May, 2023
    - Sep, 2024
  • Search Ads 360 Certification Exam
    Google
    May, 2023
    - Sep, 2024

Experience

    • United States
    • Information Technology & Services
    • 1 - 100 Employee
    • Marketing Technologist - Salesforce (Marketing Cloud)
      • Jun 2022 - Present

      I am a highly skilled professional with expertise in email marketing, campaign strategy, and data analysis. I hold certifications, including Marketing Cloud Email Specialist and Administrator. My extensive knowledge and experience enable me to stay up-to-date with the latest email marketing trends and best practices. I possess advanced proficiency in AmpScript, HTML, CSS and SQL. My true passion lies in leveraging my skills to create and execute impactful campaigns that consistently achieve exceptional results. Show less

    • United States
    • Marketing Services
    • 200 - 300 Employee
    • Senior Associate Email Marketing
      • Jun 2019 - Apr 2022

      • Develop and execute impactful email marketing campaigns utilizing Benchmark, Mailchimp, Elastic, and Salesforce Marketing Cloud to effectively promote products and services. • Ensure the clear and accurate delivery of marketing messages to prospects, optimizing engagement and response rates. • Utilize an Email Service Provider (ESP) platform to maintain consistency in the form and template of emails, ensuring a professional appearance and optimal user experience. • Build and manage a comprehensive database of emails for lead generation purposes, enabling targeted and personalized marketing efforts. • Leverage automated software to create engaging Landing Pages, capturing user interest and driving conversions. • Proactively follow up with interested respondents, nurturing leads and maximizing conversion opportunities. • Craft persuasive 'call-to-action' elements within advertisements and promotions, compelling prospects to take desired actions. • Track and analyze the performance of direct and interactive marketing campaigns, utilizing statistical analysis and reports to inform future campaign strategies. • Stay updated with new technologies and emerging trends in digital marketing, ensuring the company remains at the forefront of industry developments. • Take responsibility for driving high-quality downloads, as they serve as a significant revenue source. Strive to maximize download numbers on a weekly basis. • Continuously review and assess new technologies, adopting innovative approaches to maintain a competitive edge in the dynamic field of digital marketing. Show less

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